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Connect Profitwell to Azure SQL

Connect Profitwell to Azure SQL and export selected accounts, metrics, and dimensions to your Azure SQL project.

Configure the historical window, destination table, and recurring schedule without maintaining a Profitwell API pipeline.

Used by the world's leading companies

Export Profitwell data to Azure SQL

Catchr handles extraction, normalization, and loading automatically.

Centralize

Centralize Profitwell data in Azure SQL

Bring all your Profitwell data into your warehouse and make it available for analytics, machine learning, and internal applications.

Data freshness

Keep your AzureSQL tables up to date

Automatically sync new data from Profitwell so every dashboard, model, and report works with fresh information.

Analysis

Unify Profitwell with the rest of your business data

Join marketing, finance, CRM, and product data inside the same warehouse.

Profitwell metrics and dimensions available in Azure SQL

Access 45 metrics and 23 dimensions from Profitwell connectors including Recurring Revenue, Revenue Churn Rate, Revenue Retention Rate, Lifetime Value, ARPU, Active Customers, Date, Year month, Customer Status, Customer Id, Customer Created On and many more...

45

Metrics availables

23

Dimensions availables

Connect Profitwell to Azure SQL in minutes

Move your data from Profitwell to Azure SQL with a simple setup. Once connected, Catchr handles the ingestion automatically so your warehouse stays up to date without manual work.

Step one

Connect your Profitwell account

Authenticate your Profitwell account securely in Catchr. No custom scripts, API maintenance, or engineering work required.

Client A · Connected sources
5 sources ready
Profitwell 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Choose the AzureSQL destination

Enter the Azure SQL server host, database, and login details. Catchr verifies the destination before any marketing data is exported.

Destination / Azure SQL Required fields
Host Required
catchr-reporting.database.windows.net
Username Required
catchr_loader
Password Required
••••••••••••
Database Required
marketing_reporting
Step three

Keep your AzureSQL tables updated

Choose the fields, initial history, partition field, and recurring schedule for the job. Catchr refreshes the configured import window in your AzureSQL table.

Export job / Azure SQL Example
Schema Destination
dbo
Table Per job
meta_ads_daily
Recurring schedule Choose a cadence
Every 6 hours
Daily · 06:00
Weekly · Mon
Export readySelected fields · configured history
Every 6 hours

Review 30-day Profitwell subscription revenue in SQL.

This example summarizes recurring revenue, active customers, churned customers, and churn rate by plan.

Profitwell.sql
BigQuery SQL
30-day window
SELECT
  plan_name,
  SUM(mrr) AS mrr,
  SUM(active_customers) AS active_customers,
  SUM(churned_customers) AS churned_customers,
  SAFE_DIVIDE(
    SUM(churned_customers),
    SUM(active_customers)
  ) AS churn_rate
FROM `your_project.marketing_raw.profitwell_subscriptions_daily`
WHERE date >= DATE_SUB(
  CURRENT_DATE(),
  INTERVAL 30 DAY
)
GROUP BY plan_name
ORDER BY mrr DESC;
Illustrative SQL — adapt it to the fields and schema selected in your export. Standard SQL

Connect more table to your Profitwell data

Open the dedicated route for each platform. Its field catalog, reporting grain, historical constraints, and warehouse use cases should be specific to that source.

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Before you schedule the job.

Answers about AzureSQL setup, available source data, schedules, table updates, and SQL use cases.

What is required to populate Azure SQL with Profitwell data?

Connect Profitwell as a Catchr source. Add your existing Azure SQL database, create a datastream, and configure a job that writes the selected fields to the "customers" table.

What Profitwell data is available for an Azure SQL job?

Select concrete Profitwell fields such as Active Customers, Active Trialing Customers, ARPU, and Day of the month. You can rename the chosen columns, preview the result, and write them to Azure SQL tables such as customers, subscriptions, and plans.

How often can Catchr refresh Profitwell data in Azure SQL?

Catchr first processes the historical range configured for Profitwell. Later runs update the "customers" table using the saved frequency and rolling import window.

How should I configure row updates for Profitwell in Azure SQL?

Catchr uses the selected partition field to refresh the relevant Profitwell period inside "customers". Leaving it blank changes the job to append-only behavior.

What can I query once Profitwell data is available in Azure SQL?

With Profitwell data, an Azure SQL query can summarize recurring revenue, active customers, churned customers, and churn rate by plan. A Azure SQL view comparing Active Customers and Active Trialing Customers can feed agency dashboards or downstream BI models.

Does my Azure SQL database need to exist before I connect it?

Yes. Connect an existing Azure SQL  database first. The Catchr job creates and populates the destination table you configure inside that database.

Can I load several marketing sources into the same Azure SQL  database?

Yes. Create a separate datastream and job for each source, write each export to its own table, then combine the data downstream with SQL, views, or your BI tool.

Still have a question ? 

Our teams is always here to responds to any question you could have about our data connector.