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Connect Braze to Data Studio (ex Looker Studio)

Connect Braze to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Braze reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Braze reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Braze every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Braze report can be live in a few minutes. Authorize your Braze account, pick your ad accounts, and your data source is ready.

Built for agencies with many CRM accounts

Pull several CRM accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Braze to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Braze to Data Studio with Catchr?

To connect Braze to Looker Studio (Data Studio), open the Catchr connector, authorize your Braze account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Braze connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Braze data source.

3. Connect your Braze account

Sign in with your Braze account that has access to the accounts you want to report on. Make sure your user has the right Braze permissions.

4. Select your Braze accounts

Choose one or several CRM accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Braze metrics and dimensions.

6. Customize your dashboard

Use Sent, Delivered, Opens, Unique Clicks, Conversions, Revenue, Unique Recipients, Daily Active Users, Date, Campaign Name Summary, Campaign Detail Channel, Canvas Name Summary, Step Name, Segment Name Summary, Event Name, Campaign Tag Value and many more.

Braze metrics and dimensions available in Data Studio

Access 40 metrics and 78 dimensions from Braze connectors including Sent, Delivered, Opens, Unique Clicks, Conversions, Revenue, Unique Recipients, Daily Active Users, Date, Campaign Name Summary, Campaign Detail Channel, Canvas Name Summary, Step Name, Segment Name Summary, Event Name, Campaign Tag Value and more.

40

Available metrics

78

Available dimensions

Build better Braze dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Sent, Delivered, Opens, Unique Clicks, Conversions, Revenue, Unique Recipients, Daily Active Users always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Braze performance

Track Braze Sent, Delivered, Opens, Unique Clicks, Conversions, Revenue, Unique Recipients, Daily Active Users in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Braze to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Braze to Looker Studio?

Connect Braze to Catchr using the REST API endpoint for your workspace and a REST API key with read permissions for the resources you want to report on. Use the REST endpoint rather than your Braze dashboard URL. Then open the Catchr Braze connector in Looker Studio, authorize Google, select the source, and create a report.

Is this the same as the Braze integration with Looker?

No. Looker and Looker Studio are separate reporting products. Braze documentation about Looker Blocks or Looker Action Hub describes a different integration. For a Looker Studio dashboard, use the Catchr Braze connector as your data source and build charts from the fields it exposes.

Can I report on both Braze campaigns and Canvas?

Yes. Catchr exposes campaign and Canvas information, including names and IDs, plus analytics such as sends, opens, conversions, entries, and revenue where Braze returns them. Canvas step and variant identifiers support more detailed analysis. Keep campaign, Canvas, step, and variant totals at their own level of detail to avoid counting the same outcome more than once.

Can I compare Braze message channels in one dashboard?

Campaign analytics include a channel dimension, so you can separate the available email, push, SMS, or other channel results. Choose metrics appropriate to each channel: an email open, an SMS opt-out, and a content-card impression do not describe the same interaction. A metric absent for a channel should not automatically be interpreted as zero.

Why do Braze conversion totals differ between charts?

Check the conversion event, attribution window, and reporting level first. Braze exposes conversion measures tied to send time or Canvas entry time as well as other conversion counts. Comparing different time bases can shift results between dates. Use the same measure and filters on both charts, and allow recent periods to change while conversion windows remain open.

Can I track Braze segment size over time?

Yes. The connector includes segment identifiers, names, and the size metric from Braze segment analytics. Plot size by the returned date to monitor audience changes. Segment size is a count for that date, so adding daily sizes together does not produce a count of distinct people reached during the month.

Can I combine Braze engagement with acquisition data?

Yes. Add sources such as Google Ads to compare acquisition spend with lifecycle engagement in one dashboard. Align reporting periods and use a shared campaign mapping when blending. Braze-attributed revenue and advertising-platform conversions use their own attribution rules; combining charts does not create a deduplicated customer journey automatically.

Still have a question ? 

Our team is always here to answer any questions you may have about our data connector.