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Power BI Basics for Marketers

Learn Power BI basics for marketing: Desktop vs Service, pricing, installation, core features, and a clear path to building your first report.

Beginner

Start with the foundations.

Take the lessons in order for a complete introduction, or open the topic that answers your current reporting question.

Power BI Overview for Marketers

Power BI is a business intelligence tool used by marketing teams to analyze campaigns, funnels, and performance data. Learn what Power BI is, how marketers use it, and what dashboards you can build.

Power BI Desktop vs Power BI Service

Power BI Desktop vs Power BI Service: a complete guide to what they are, what they’re used for, and when to use each one.

Power BI Pricing & Licensing

Compare Power BI Free, Pro, Premium Per User, and Premium capacity with price ranges, and learn what marketing teams typically need to share and automate dashboards.

Learning Power BI

Learn how to use Power BI as a marketer: the right learning approach, the Power BI workflow, how hard it really is, and how long it takes to become operational. 

Install Power BI & Mac options

Learn how to install Power BI on Windows, whether Power BI works on Mac, and the best options for Mac users to access or build marketing dashboards.

Your next report should not start with five exports.

Connect your marketing platforms and build a data workflow your entire agency can use.

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