Find the fields you need for your next report.
229 fields
| Field | Details |
|---|---|
A/B test usage A/B test usage | Field IDAB_TEST_USAGE |
Account ID Account ID | Field IDACCOUNT_ID |
Account Name Account Name | Field IDACCOUNT_NAME |
Ad display asset ID Ad display asset ID | Field IDASSET_ID |
Ad display asset tracking ID Ad display asset tracking ID | Field IDASSET_TRACKING_ID |
Ad display asset type Ad display asset type | Field IDASSET_ENTITY_TYPE |
Ad group bid Ad group bid | Field IDADGROUP_BID |
Ad group ID Ad group ID | Field IDADGROUP_ID |
Ad group name Ad group name | Field IDADGROUP_NAME |
Ad group tracking ID Ad group tracking ID | Field IDADGROUP_TRACKING_ID |
Ad ID Ad ID | Field IDAD_ID |
Ad Name Ad Name | Field IDAD_NAME |
Ad Position (Target position in search results) Ad Position (Target position in search results) | Field IDTARGET_SEARCH_PAGE_LOCATION |
Ad relevance Ad relevance | Field IDCREATIVE_QUALITY_SCORE |
Ad relevance (hist.) Ad relevance (hist.) | Field IDHISTORICAL_CREATIVE_QUALITY_SCORE |
Ad strength Ad strength | Field IDAD_STRENGTH |
Ad tracking ID Ad tracking ID | Field IDAD_TRACKING_ID |
Ad Type Ad Type | Field IDAD_TYPE |
Aspect ratio Aspect ratio | Field IDASPECT_RATIO |
Asset Asset | Field IDASSET_TEXT |
Asset (description1) Asset (description1) | Field IDASSET_DESCRIPTION1 |
Asset (description2) Asset (description2) | Field IDASSET_DESCRIPTION2 |
Asset (description3) Asset (description3) | Field IDASSET_DESCRIPTION3 |
Asset (description4) Asset (description4) | Field IDASSET_DESCRIPTION4 |
Asset (title1) Asset (title1) | Field IDASSET_TITLE1 |
Asset (title2) Asset (title2) | Field IDASSET_TITLE2 |
Asset (title3) Asset (title3) | Field IDASSET_TITLE3 |
Asset (title4) Asset (title4) | Field IDASSET_TITLE4 |
Asset (title5) Asset (title5) | Field IDASSET_TITLE5 |
Asset (title6) Asset (title6) | Field IDASSET_TITLE6 |
Asset (title7) Asset (title7) | Field IDASSET_TITLE7 |
Asset (title8) Asset (title8) | Field IDASSET_TITLE8 |
Asset (title9) Asset (title9) | Field IDASSET_TITLE9 |
Asset (title10) Asset (title10) | Field IDASSET_TITLE10 |
Asset (title11) Asset (title11) | Field IDASSET_TITLE11 |
Asset (title12) Asset (title12) | Field IDASSET_TITLE12 |
Asset (title13) Asset (title13) | Field IDASSET_TITLE13 |
Asset (title14) Asset (title14) | Field IDASSET_TITLE14 |
Asset (title15) Asset (title15) | Field IDASSET_TITLE15 |
Asset type Asset type | Field IDASSET_TYPE |
Avg. CPC Avg. CPC | Field IDAVG_CPC |
Bid (JPY) Bid (JPY) | Field IDBID |
Bid Adjustment Bid Adjustment | Field IDBID_MULTIPLIER |
Bid Limit (Maximize Clicks) Bid Limit (Maximize Clicks) | Field IDUPPER_BID_LIMIT_OF_MAXIMIZE_CLICKS |
Bid Limit (Target CPA) Bid Limit (Target CPA) | Field IDUPPER_BID_LIMIT_OF_TARGET_CPA |
Bid Limit (Target position in search results) Bid Limit (Target position in search results) | Field IDUPPER_BID_LIMIT_OF_TARGET_PAGE_LOCATION |
Bid Limit (Target ROAS) Bid Limit (Target ROAS) | Field IDUPPER_BID_LIMIT_OF_TARGET_ROAS |
Bid strategy Bid strategy | Field IDBID_STRATEGY_TYPE |
Bid strategy status Bid strategy status | Field IDBID_STRATEGY_STATUS |
Bidding Adjustment (Target position in search results) Bidding Adjustment (Target position in search results) | Field IDBID_MULTIPLIER_OF_TARGET_PAGE_LOCATION |
Bidding Adjustment Method (Target position in search results) Bidding Adjustment Method (Target position in search results) | Field IDBID_AUTOMATION |
Call Call | Field IDASSET_PHONE_NUMBER |
Callout text Callout text | Field IDASSET_CALLOUT |
Campaign name Campaign name | Field IDCAMPAIGN_NAME |
Campaign tracking ID Campaign tracking ID | Field IDCAMPAIGN_TRACKING_ID |
Campaign type Campaign type | Field IDCAMPAIGN_TYPE |
CampaignID CampaignID | Field IDCAMPAIGN_ID |
Campaigns Campaigns | Field IDCAMPAIGN_COUNT |
City City | Field IDCITY |
Clicks Clicks | Field IDCLICKS |
ClickType ClickType | Field IDCLICK_TYPE |
Concatenated title Concatenated title | Field IDCONCATENATED_TITLE |
Conv. rate Conv. rate | Field IDCONV_RATE |
Conv. rate (all) Conv. rate (all) | Field IDALL_CONV_RATE |
Conv. value Conv. value | Field IDCONV_VALUE |
Conv. value (all) Conv. value (all) | Field IDALL_CONV_VALUE |
Conv. value (all)/conv. (all) Conv. value (all)/conv. (all) | Field IDVALUE_PER_ALL_CONV |
Conv. value (all)/cost Conv. value (all)/cost | Field IDALL_CONV_VALUE_PER_COST |
Conv. value/conv. Conv. value/conv. | Field IDVALUE_PER_CONV |
Conv. value/cost Conv. value/cost | Field IDCONV_VALUE_PER_COST |
Conversion name Conversion name | Field IDCONVERSION_NAME |
Conversion Tracking Purpose Conversion Tracking Purpose | Field IDOBJECT_OF_CONVERSION_TRACKING |
Conversions Conversions | Field IDCONVERSIONS |
Conversions (all) Conversions (all) | Field IDALL_CONV |
Cost Cost | Field IDCOST |
Cost/conv. Cost/conv. | Field IDCOST_PER_CONV |
Cost/conv. (all) Cost/conv. (all) | Field IDCOST_PER_ALL_CONV |
Country Country | Field IDCOUNTRY_TERRITORY |
Cross-device conv. Cross-device conv. | Field IDCROSS_DEVICE_CONVERSIONS |
CTR CTR | Field IDCLICK_RATE |
Custom parameter Custom parameter | Field IDCUSTOM_PARAMETERS |
Custom URL Custom URL | Field IDCUSTOM_URL |
Daily shared budget Daily shared budget | Field IDAMOUNT_MICROS |
Daily Spending Limit Daily Spending Limit | Field IDDAILY_SPENDING_LIMIT |
Date Year month day data | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Date and Hour Month and day | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Day Day | Field IDDAY |
Day of the week Day of the week | Field IDDAY_OF_WEEK |
Day of the year Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of week/hours Day of week/hours | Field IDTARGET_SCHEDULE |
Delivered call Delivered call | Field IDDELIVERED_CALL |
Delivered callout 1 Delivered callout 1 | Field IDDELIVERED_CALLOUT1 |
Delivered callout 2 Delivered callout 2 | Field IDDELIVERED_CALLOUT2 |
Delivered callout 3 Delivered callout 3 | Field IDDELIVERED_CALLOUT3 |
Delivered callout 4 Delivered callout 4 | Field IDDELIVERED_CALLOUT4 |
Delivered callout 5 Delivered callout 5 | Field IDDELIVERED_CALLOUT5 |
Delivered callout 6 Delivered callout 6 | Field IDDELIVERED_CALLOUT6 |
Delivered callout 7 Delivered callout 7 | Field IDDELIVERED_CALLOUT7 |
Delivered callout 8 Delivered callout 8 | Field IDDELIVERED_CALLOUT8 |
Delivered callout 9 Delivered callout 9 | Field IDDELIVERED_CALLOUT9 |
Delivered callout 10 Delivered callout 10 | Field IDDELIVERED_CALLOUT10 |
Delivered category snippet 1 Delivered category snippet 1 | Field IDDELIVERED_STRUCTURED_SNIPPET1 |
Delivered category snippet 2 Delivered category snippet 2 | Field IDDELIVERED_STRUCTURED_SNIPPET2 |
Delivered description 1 Delivered description 1 | Field IDDELIVERED_DESCRIPTION1 |
Delivered description 2 Delivered description 2 | Field IDDELIVERED_DESCRIPTION2 |
Delivered image 1 Delivered image 1 | Field IDDELIVERED_AD_IMAGE1 |
Delivered image 2 Delivered image 2 | Field IDDELIVERED_AD_IMAGE2 |
Delivered image 3 Delivered image 3 | Field IDDELIVERED_AD_IMAGE3 |
Delivered quick link 1 Delivered quick link 1 | Field IDDELIVERED_SITELINK1 |
Delivered quick link 2 Delivered quick link 2 | Field IDDELIVERED_SITELINK2 |
Delivered quick link 3 Delivered quick link 3 | Field IDDELIVERED_SITELINK3 |
Delivered quick link 4 Delivered quick link 4 | Field IDDELIVERED_SITELINK4 |
Delivered quick link 5 Delivered quick link 5 | Field IDDELIVERED_SITELINK5 |
Delivered quick link 6 Delivered quick link 6 | Field IDDELIVERED_SITELINK6 |
Delivered quick link 7 Delivered quick link 7 | Field IDDELIVERED_SITELINK7 |
Delivered quick link 8 Delivered quick link 8 | Field IDDELIVERED_SITELINK8 |
Delivered title 1 Delivered title 1 | Field IDDELIVERED_TITLE1 |
Delivered title 2 Delivered title 2 | Field IDDELIVERED_TITLE2 |
Delivered title 3 Delivered title 3 | Field IDDELIVERED_TITLE3 |
Description 1 Description 1 | Field IDDESCRIPTION1 |
Description 2 Description 2 | Field IDDESCRIPTION2 |
Destination URL Destination URL | Field IDDESTINATION_URL |
Device Device | Field IDDEVICE |
Directory1 Directory1 | Field IDDIRECTORY1 |
Directory2 Directory2 | Field IDDIRECTORY2 |
Display URL Display URL | Field IDDISPLAY_URL |
Distribution Settings Distribution Settings | Field IDCAMPAIGN_DISTRIBUTION_SETTINGS |
Distribution Status Distribution Status | Field IDCAMPAIGN_DISTRIBUTION_STATUS |
Editorial Status Editorial Status | Field IDAD_EDITORIAL_STATUS |
End Date End Date | Field IDCAMPAIGN_END_DATE |
Enhanced CPC Enhanced CPC | Field IDENHANCED_CPC_ENABLED |
Exact match impression share Exact match impression share | Field IDEXACT_MATCH_IMPRESSION_SHARE |
Expanded Landing Page URL Expanded Landing Page URL | Field IDEXPANDED_LANDING_PAGE_URL |
Expected CTR Expected CTR | Field IDSEARCH_PREDICTED_CTR |
Expected CTR (hist.) Expected CTR (hist.) | Field IDHISTORICAL_SEARCH_PREDICTED_CTR |
Final URL Final URL | Field IDFINAL_URL |
First page bid estimate First page bid estimate | Field IDFIRST_PAGE_BID_ESTIMATE |
Focus Device Focus Device | Field IDDEVICE_PREFERENCE |
Hour of day Hour of day | Field IDHOUR_OF_DAY |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Impression share Impression share | Field IDIMPRESSION_SHARE |
Impressions Impressions | Field IDIMPS |
Invalid Click Rate Invalid Click Rate | Field IDINVALID_CLICK_RATE |
Invalid clicks Invalid clicks | Field IDINVALID_CLICKS |
Keyword Keyword | Field IDKEYWORD |
Keyword / Negative Keyword Keyword / Negative Keyword | Field IDQUERY_TARGETING_STATUS |
Keyword ID Keyword ID | Field IDAD_KEYWORD_ID |
Keyword status Keyword status | Field IDSYSTEM_SERVING_STATUS |
Keyword tracking ID Keyword tracking ID | Field IDKEYWORD_TRACKING_ID |
Label Label | Field IDLABELS |
Labels(JSON) Labels(JSON) | Field IDLABELS_JSON |
Landing page experience Landing page experience | Field IDPOST_CLICK_QUALITY_SCORE |
Landing page experience (hist.) Landing page experience (hist.) | Field IDHISTORICAL_LANDING_PAGE_QUALITY_SCORE |
Landing Page URL Landing Page URL | Field IDLANDING_PAGE_URL |
Level Level | Field IDBID_MODIFIER_ATTACHMENT_LEVEL |
Limit by Campaign Budget (Target position in search results) Limit by Campaign Budget (Target position in search results) | Field IDLIMITED_BUDGETS |
Location Location | Field IDMOST_SPECIFIC_LOCATION |
Location Type Location Type | Field IDLOCATION_TYPE |
Lost impression share (budget) Lost impression share (budget) | Field IDBUDGET_LOST_IMPRESSION_SHARE |
Lost impression share (rank) Lost impression share (rank) | Field IDQUALITY_LOST_IMPRESSION_SHARE |
Low Quality Keyword (Target position in search results) Low Quality Keyword (Target position in search results) | Field IDLOW_QUALITY_KEYWORDS |
Lower Bid Limit (Target CPA) Lower Bid Limit (Target CPA) | Field IDLOWER_BID_LIMIT_OF_TARGET_CPA |
Lower Bid Limit (Target ROAS) Lower Bid Limit (Target ROAS) | Field IDLOWER_BID_LIMIT_OF_TARGET_ROAS |
Match Type Match Type | Field IDKEYWORD_MATCH_TYPE |
Media name Media name | Field IDMEDIA_NAME |
Metro Area Metro Area | Field IDMETRO_AREA |
Month Month | Field IDMONTH |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
Month of Year Month of Year | Field IDMONTH_OF_YEAR |
Negative Keywords Negative Keywords | Field IDNEGATIVE_KEYWORD |
Normalized Day of the week Day of the week | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Normalized Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Performance rating Performance rating | Field IDPERFORMANCE |
Portfolio bidding ID Portfolio bidding ID | Field IDBID_STRATEGY_ID |
Portfolio bidding name Portfolio bidding name | Field IDBID_STRATEGY_NAME |
Position pinning Position pinning | Field IDPINNED_FIELD |
Prefecture Prefecture | Field IDPREFECTURE |
Quality index Quality index | Field IDQUALITY_INDEX |
Quality index (hist.) Quality index (hist.) | Field IDHISTORICAL_QUALITY_SCORE |
Quarter Quarter | Field IDQUARTER |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Quick link description 1 Quick link description 1 | Field IDSITELINK_ASSET_LINE1 |
Quick link description 2 Quick link description 2 | Field IDSITELINK_ASSET_LINE2 |
Quick link text Quick link text | Field IDSITELINK_TEXT |
Reach Status Reach Status | Field IDTARGET_LIST_STATUS |
Search absolute top impression rate Search absolute top impression rate | Field IDABSOLUTE_TOP_IMPRESSION_PERCENTAGE |
Search absolute top impression share Search absolute top impression share | Field IDSEARCH_ABSOLUTE_TOP_IMPRESSION_SHARE |
Search absolute top impression share (budget) Search absolute top impression share (budget) | Field IDSEARCH_BUDGET_LOST_ABSOLUTE_TOP_IMPRESSION_SHARE |
Search absolute top lost impression share (rank) Search absolute top lost impression share (rank) | Field IDSEARCH_RANK_LOST_ABSOLUTE_TOP_IMPRESSION_SHARE |
Search Query Search Query | Field IDSEARCH_QUERY |
Search top impression rate Search top impression rate | Field IDTOP_IMPRESSION_PERCENTAGE |
Search top impression share Search top impression share | Field IDSEARCH_TOP_IMPRESSION_SHARE |
Search top impression share (budget) Search top impression share (budget) | Field IDSEARCH_BUDGET_LOST_TOP_IMPRESSION_SHARE |
Search top lost impression share (rank) Search top lost impression share (rank) | Field IDSEARCH_RANK_LOST_TOP_IMPRESSION_SHARE |
SearchQueryMatch Type SearchQueryMatch Type | Field IDSEARCH_QUERY_MATCH_TYPE |
Shared budget ID Shared budget ID | Field IDBUDGET_ID |
Shared budget name Shared budget name | Field IDBUDGET_NAME |
Shared campaigns Shared campaigns | Field IDREFERENCE_CAMPAIGN_COUNT |
Show ads on Show ads on | Field IDNETWORK |
Smartphone final URL Smartphone final URL | Field IDFINAL_URL_SMARTPHONE |
Start Date Start Date | Field IDCAMPAIGN_START_DATE |
Supplemental category Supplemental category | Field IDSTRUCTURED_SNIPPET_ASSET_HEADER |
Supplemental text Supplemental text | Field IDSTRUCTURED_SNIPPET_ASSET_VALUES |
Target campaigns Target campaigns | Field IDREFERENCE_CAMPAIGN_NAME |
Target CPA Target CPA | Field IDTARGET_CPA |
Target List ID Target List ID | Field IDTARGET_LIST_ID |
Target List Name Target List Name | Field IDTARGET_LIST_NAME |
Target List Tracking ID Target List Tracking ID | Field IDTARGET_LIST_TRACKING_ID |
Target Location ID Target Location ID | Field IDTARGET_LOCATION_ID |
Target Location Name Target Location Name | Field IDTARGET_LOCATION_NAME |
Target page ID Target page ID | Field IDCRITERION_ID |
Target page tracking ID Target page tracking ID | Field IDCRITERION_TRACKING_ID |
Target ROAS Target ROAS | Field IDTARGET_ROAS |
Target Schedule ID Target Schedule ID | Field IDTARGET_SCHEDULE_ID |
Title auto created Title auto created | Field IDGENERATED_TITLE |
Title1 Title1 | Field IDTITLE1 |
Title2 Title2 | Field IDTITLE2 |
Title3 Title3 | Field IDTITLE3 |
Top of page bid estimate Top of page bid estimate | Field IDTOP_OF_PAGE_BID_ESTIMATE |
Tracking URL Tracking URL | Field IDTRACKING_URL |
URL URL | Field IDURL |
Week (Mon-Sun) Week (Mon-Sun) | Field IDWEEK |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Year Year | Field IDYEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
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