Google Data Studio is a free Google tools that let you create dashboard to get meaningful insight about your data.
It connects to Google tools for free :
And you’ll need Partner Connector to connect to other platforms such as Facebook Ads, Instagram, LinkedIn Ads, Tiktok Ads, Pinterest Ads…
Thanks to Google Data Studio, you can create custom dashboard with custom filter and control field that let viewer dig into the data the way they want.
It is a good solution to avoid searching in the Business Manager from Facebook Ads and give clients a great interface to search for data.
In order to use Google Data Studio, you only need to go to Google Data Studio connect with Gmail or a Google account.
To link Facebook Ads to Google Data Studio, you need to connect with your Google Data Studio account and use a Partner Connector.
You’ll find ours here.
If you search for Instagram Ads and Messenger data, they are all in our Facebook Ads connector, you do not need to use other connector to get those data.
Ok now that you found the connector, click on it and pass the 2 step of authorization. The first one allows Catchr to gather your data, the second one allows Google Data Studio to use them in a datasource.
Select your account and let’s configure your Facebook data source :
The configuration allows you to manage attribution settings. The left column freezes the configuration for all the data source. The second one let report editor manage it for each component. At first, I advise checking all the right column.
The last checkbox “Use report template for new report” select the default behavior for the report creation from the data sources.
Then click on “Connect” at the
Your Google Data Studio is now created and ready to be used in reports !
A lot of templates for Google Data Studio exist on the internet. You can find some on our library but a quick search on Google and you’ll find many more.
In order to use a template, you need to create a copy of it.
To do so :
Google Data Studio will do is best to associate every dimension and metrics to the reports. But as you probably want to change some metrics in the reports, I advise choosing a template with great design and associate the metrics the way you want.
All our template will be easier to use with our connector.
From the home page :
You just create a blank report with your Facebook Ads data sources !
If you want to know how to use the different dimensions and metrics, you can follow this tutorial [Link to create a facebook ads report]
On the home page, go to your data source list and select your Facebook Ads data source.
On the top right corner, there is a button “Create report”. Click on it.
If you check the row “use report templates for new report”, this will create a new report using the default template for the connector.
You can edit the data source by clicking on “Edit connection” from the data source pages. There you can check or uncheck the “default template” checkbox.
Here is a list of the most use event metrics, you don’t need to know them all as they will all be available in the data source. If you want to complete list, follow this link
If you have Custom Event, you will retrieve them suffix with “- custom event”.
You can use those to break down your metrics and learn more information about them.
Some of the metrics/dimensions are prefixed with words that give you more information about the metrics.
Yes Instagram Ads and ads running on messenger are available on this connector. You might find 2 different connector with other providers, but with Catchr, you don’t need to pay twice !
Yes, you can choose to freeze the settings for the data source or manage it for each component in Data Studio.
Since IO14, most of this information are not available in the API, but with the right naming of the Campaigns and Adsets, we can extract those data. Feel free to ask for some help on this matter on our chat or at johan@catchr.io.
Check on our website, in the template sections, you will find many more.
No, this connector is only made for advertising data. For all organic data, you need to use our Facebook Pages and Instagram connector.
You want to know how to create a report from a blank canvas ? Follow this tutoriel to learn how to create your first report.
If you have any questions, feel free to ask on our chat or to write at johan@catchr.io, we will gladly help you =)
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