How to connect your Facebook Ads data to Looker Studio

Looker Studio is a powerful free tool for creating dashboards and visualizing your marketing data. However, it offers limited native connectors, which means Facebook Ads data isn’t directly available.

If you’re reading this, you probably want to import your Facebook Ads campaigns into Looker Studio to analyze performance, track KPIs, and automate your reporting.

The good news? It’s absolutely possible. In this guide, you’ll learn two ways to connect Facebook Ads to Looker Studio:

• Manually, by exporting a CSV file from Meta Ads Manager
• Or automatically, using a partner connector such as Catchr.

To make things even easier, you can follow our video tutorial below to automate your Facebook Ads data connection to Looker Studio.

Why connect your Facebook Ads data to Looker Studio

Connecting your Facebook Ads data to Looker Studio gives you a complete view of your marketing performance in one place. Instead of jumping between Meta Ads Manager and other analytics tools, you can centralize and visualize all your key metrics, impressions, clicks, spend, conversions, and ROAS, inside an interactive dashboard.

With Looker Studio, you can:

• Combine data from multiple channels like Google Ads, LinkedIn, TikTok, or your CRM to get a unified overview of your campaigns.
• Automate your reporting and save hours of manual work with connectors that refresh your data daily.
• Customize dashboards to track the KPIs that matter most to your business, by campaign, audience, country, or device.
• Share insights easily with teammates or clients through real-time dashboards instead of static reports.

In short, connecting Facebook Ads to Looker Studio transforms raw ad data into actionable insights, helping you make faster, data-driven decisions and optimize your ad spend.

Method 1: Automatically connect your Facebook Ads data to Looker Studio

For most marketers and analysts, the automated connection is the more efficient and scalable solution. It uses the Facebook Ads API to sync your data directly into Looker Studio.

How it works

Partner connectors such as Catchr act as a bridge between Facebook Ads and Looker Studio. Once authorized, the connector uses the official Facebook Marketing API to pull your campaign data into Looker Studio.

Your metrics and dimensions are then refreshed automatically at regular intervals, ensuring that your dashboard always reflects the latest performance results, no manual exports or uploads required.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Facebook Ads
   • In the search bar, type Facebook Ads.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Facebook Ads accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Facebook and allow access to your ad accounts.

4. Choose your ad account(s) and configure the attribution window
   • Select one or multiple ad accounts to include in your report.
   • Adjust your attribution window (for example, 7-day click / 1-day view) according to your reporting needs.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your Facebook Ads data, including impressions, clicks, spend, and ROAS, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting your Facebook Ads data to Looker Studio helps you turn campaign results into clear, actionable insights. Whether you manage ads for your own business or multiple clients, this connection makes performance tracking and reporting much easier.

Freelancers centralize multiple clients’ ad accounts in one dashboard to monitor performance in real time.

Agencies build automated, white-labeled dashboards using connectors like Catchr to share accurate, always up-to-date reports with clients.

Marketing teams automate their weekly performance reports, focusing on key metrics such as spend, clicks, conversions, and ROAS, without the need for manual exports.

To help you get started faster, Catchr offers ready-to-use Looker Studio templates for Facebook Ads, such as:

• Facebook Ads overview dashboard to track overall campaign results
• Campaign performance template to monitor KPIs across ad sets
• Responsive report template for multi-device analysis

These templates are fully customizable and automatically refresh with your latest data, allowing you to focus on analyzing performance and optimizing your strategy instead of building reports from scratch.

Facebook Ads report template

A Looker Studio dashboard providing a full overview of your Facebook Ads performance KPIs, get the Facebook Ads report template.

Facebook Ads Campaign performance report template

A Looker Studio dashboard to analyze Facebook Ads performance by campaign objective, get the Facebook Ads campaign performance template.

Facebook Ads responsive report template

Finally, if you want to track your Facebook Ads insights wherever you are, get the Facebook Ads responsive template.

Method 2: Manually export a CSV from Meta Ads Manager

If you only need to analyze a small dataset or don’t want to use an external tool, the manual CSV method is a simple option. It requires no third-party services, but it’s not automated.

Steps

1. Export your data from Meta Ads Manager
   • Go to Meta Ads Manager.
   • Open the Ads Reporting tab.
   • Click Export → CSV.

2. Import the CSV into Looker Studio
   • Open Looker Studio.
   • Click Create → Data Source.
   • Import your CSV file by using CSV file upload connector.

3. Build your report
   • Choose the relevant fields (e.g., campaign name, impressions, clicks, spend).
   • Add charts and scorecards to visualize your data.

💡 Pros: free and easy to use.
⚠️ Cons: requires manual updates each time you want fresh data.

Which method to use to connect Facebook Ads to Looker Studio?

If you manage several accounts or need up-to-date data, the connector option is the clear winner. For small projects or one-time reports, the CSV method works just fine.

FAQ: Facebook Ads and Looker Studio

Can I connect multiple Facebook Ads accounts?‍

Yes. Connectors like Catchr support multiple ad accounts within a single report.

Are the data updates automatic?

‍Yes. Catchr connectors refresh data daily or on demand.

Can I combine Facebook Ads with other platforms?

‍Absolutely. You can blend data from Facebook, Google Ads, TikTok, LinkedIn, or your CRM to build a full marketing overview. Find the integration you need.

What data can I pull from Facebook Ads into Looker Studio?

You can access all key campaign metrics, including impressions, clicks, spend, conversions, CTR, ROAS, and more. With connectors like Catchr, you can also retrieve custom conversions, breakdowns (age, device, country), and attribution windows.

Making Facebook Ads work with Looker Studio

Connecting your Facebook Ads data to Looker Studio helps you track performance more clearly, visualize key metrics, and make better decisions. Whether you use the manual CSV method or a partner connector like Catchr, you gain full control over your campaign reporting. Once your data is connected, you can focus on analyzing results and improving your advertising strategy instead of managing files.