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Connect Microsoft Ads to Azure SQL

Connect Microsoft Ads to Azure SQL and export selected accounts, metrics, and dimensions to your Azure SQL project.

Configure the historical window, destination table, and recurring schedule without maintaining a Microsoft Ads API pipeline.

Used by the world's leading companies

Export Microsoft Ads data to Azure SQL

Catchr handles extraction, normalization, and loading automatically.

Centralize

Centralize Microsoft (Bing) Ads data in Azure SQL

Bring all your Microsoft (Bing) Ads data into your warehouse and make it available for analytics, machine learning, and internal applications.

Data freshness

Keep your AzureSQL tables up to date

Automatically sync new data from Microsoft (Bing) Ads so every dashboard, model, and report works with fresh information.

Analysis

Unify Microsoft Ads with the rest of your business data

Join marketing, finance, CRM, and product data inside the same warehouse.

Microsoft Ads metrics and dimensions available in Azure SQL

Access 67 metrics and 190 dimensions from Microsoft Ads connectors including Spend, Clicks, Impressions, Conversions, Revenue, Return On Ad Spend, Cost Per Conversion, Conversion Rate, CPC, Ctr, Account Name, Campaign Name, Campaign Type, Campaign Status, Ad Group Name, Ad Group Status, Keyword Id, Device Type, Country, Network and many more...

67

Metrics availables

190

Dimensions availables

Connect Microsoft Ads to Azure SQL in minutes

Move your data from Microsoft Ads to Azure SQL with a simple setup. Once connected, Catchr handles the ingestion automatically so your warehouse stays up to date without manual work.

Step one

Connect your Microsoft Ads account

Authenticate your Microsoft Ads account securely in Catchr. No custom scripts, API maintenance, or engineering work required.

Client A · Connected sources
5 sources ready
Microsoft Ads 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Choose the AzureSQL destination

Enter the Azure SQL server host, database, and login details. Catchr verifies the destination before any marketing data is exported.

Destination / Azure SQL Required fields
Host Required
catchr-reporting.database.windows.net
Username Required
catchr_loader
Password Required
••••••••••••
Database Required
marketing_reporting
Step three

Keep your AzureSQL tables updated

Choose the fields, initial history, partition field, and recurring schedule for the job. Catchr refreshes the configured import window in your AzureSQL table.

Export job / Azure SQL Example
Schema Destination
dbo
Table Per job
meta_ads_daily
Recurring schedule Choose a cadence
Every 6 hours
Daily · 06:00
Weekly · Mon
Export readySelected fields · configured history
Every 6 hours

Review 30-day Microsoft Ads campaign delivery in SQL.

This example summarizes spend, impressions, clicks, and click-through rate by campaign.

Microsoft (Bing) Ads.sql
BigQuery SQL
30-day window
SELECT
  campaign_name,
  SUM(spend) AS spend,
  SUM(impressions) AS impressions,
  SUM(clicks) AS clicks,
  SAFE_DIVIDE(
    SUM(clicks),
    SUM(impressions)
  ) AS ctr
FROM `your_project.marketing_raw.bing_ads_microsoft_ads_daily`
WHERE date >= DATE_SUB(
  CURRENT_DATE(),
  INTERVAL 30 DAY
)
GROUP BY campaign_name
ORDER BY spend DESC;
Illustrative SQL — adapt it to the fields and schema selected in your export. Standard SQL

Connect more table to your Microsoft Ads data

Open the dedicated route for each platform. Its field catalog, reporting grain, historical constraints, and warehouse use cases should be specific to that source.

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Before you schedule the job.

Answers about AzureSQL setup, available source data, schedules, table updates, and SQL use cases.

How does a Microsoft Ads-to-Azure SQL workflow work in Catchr?

Connect Microsoft Ads and add Azure SQL as the stored destination. Create a datastream, then save a job that sends the required records to the "advertisers" table.

Can I choose the Microsoft Ads columns loaded into Azure SQL?

Select concrete Microsoft Ads fields such as Absolute Top Impression Rate Percent, Absolute Top Impression Share Lost To Budget Percent, Absolute Top Impression Share Lost To Rank Percent, and Account Id. You can rename the chosen columns, preview the result, and write them to Azure SQL tables such as accounts, advertisers, and campaigns.

Can I choose both history and frequency for a Microsoft Ads Azure SQL job?

Choose how far back the first Microsoft Ads load should go and how much recent data each "advertisers" run should refresh. Catchr splits large backfills into smaller intervals.

Can Catchr refresh only the recent Microsoft Ads rows in Azure SQL?

For recurring Microsoft Ads loads, assign an eligible partition field to "advertisers". Otherwise Catchr cannot match the refresh window and will append the returned records.

What business questions can Microsoft Ads data answer in Azure SQL?

With Microsoft Ads data, an Azure SQL query can summarize spend, impressions, clicks, and click-through rate by campaign. Join Absolute Top Impression Rate Percent and Absolute Top Impression Share Lost To Budget Percent with shared account or date keys to build a reusable performance model in Azure SQL.

Does my Azure SQL database need to exist before I connect it?

Yes. Connect an existing Azure SQL  database first. The Catchr job creates and populates the destination table you configure inside that database.

Can I load several marketing sources into the same Azure SQL  database?

Yes. Create a separate datastream and job for each source, write each export to its own table, then combine the data downstream with SQL, views, or your BI tool.

Still have a question ? 

Our teams is always here to responds to any question you could have about our data connector.