Home > Destinations > Azure SQL > Google Trends

Connect Google Trends to Azure SQL

Connect Google Trends to Azure SQL and export selected accounts, metrics, and dimensions to your Azure SQL project.

Configure the historical window, destination table, and recurring schedule without maintaining a Google Trends API pipeline.

Used by the world's leading companies

Export Google Trends data to Azure SQL

Catchr handles extraction, normalization, and loading automatically.

Centralize

Centralize Google Trends data in Azure SQL

Bring all your Google Trends data into your warehouse and make it available for analytics, machine learning, and internal applications.

Data freshness

Keep your AzureSQL tables up to date

Automatically sync new data from Google Trends so every dashboard, model, and report works with fresh information.

Analysis

Unify Google Trends with the rest of your business data

Join marketing, finance, CRM, and product data inside the same warehouse.

Google Trends metrics and dimensions available in Azure SQL

Access 7 metrics and 27 dimensions from Google Trends connectors including Interest, Interest Average, Region Interest, Related Query Interest, Related Topic Interest, Search term, Date, Region Interest Country Label, Region Interest Region Label, Related Query, Related Topic Title and many more...

7

Metrics availables

27

Dimensions availables

Connect Google Trends to Azure SQL in minutes

Move your data from Google Trends to Azure SQL with a simple setup. Once connected, Catchr handles the ingestion automatically so your warehouse stays up to date without manual work.

Step one

Connect your Google Trends account

Authenticate your Google Trends account securely in Catchr. No custom scripts, API maintenance, or engineering work required.

Client A · Connected sources
5 sources ready
Google Trends 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Choose the AzureSQL destination

Enter the Azure SQL server host, database, and login details. Catchr verifies the destination before any marketing data is exported.

Destination / Azure SQL Required fields
Host Required
catchr-reporting.database.windows.net
Username Required
catchr_loader
Password Required
••••••••••••
Database Required
marketing_reporting
Step three

Keep your AzureSQL tables updated

Choose the fields, initial history, partition field, and recurring schedule for the job. Catchr refreshes the configured import window in your AzureSQL table.

Export job / Azure SQL Example
Schema Destination
dbo
Table Per job
meta_ads_daily
Recurring schedule Choose a cadence
Every 6 hours
Daily · 06:00
Weekly · Mon
Export readySelected fields · configured history
Every 6 hours

Google Trends.sql
BigQuery SQL
30-day window
Illustrative SQL — adapt it to the fields and schema selected in your export. Standard SQL

Connect more table to your Google Trends data

Open the dedicated route for each platform. Its field catalog, reporting grain, historical constraints, and warehouse use cases should be specific to that source.

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Before you schedule the job.

Answers about AzureSQL setup, available source data, schedules, table updates, and SQL use cases.

What is the setup for sending Google Trends data to Azure SQL?

Add Google Trends in Sources and connect the existing Azure SQL database in Storage. A datastream defines the route, while the job loads the chosen fields into "sites".

What can I select from Google Trends before writing to Azure SQL?

Select concrete Google Trends fields such as Region Interest, Related Query Rising Value, Related Query Interest, and Day of the month. You can rename the chosen columns, preview the result, and write them to Azure SQL tables such as sites, pages, and queries.

Can a Google Trends-to-Azure SQL job import historical periods?

Define the first Google Trends fetch, run frequency, and lookback window in the "sites" job. Each scheduled run replaces data inside the configured period.

Why does the Google Trends Azure SQL job need a partition field?

Use a supported date field to partition "sites". Recurring Google Trends runs can then update the selected window instead of adding another copy of the same period.

Which decisions can a Google Trends dataset in Azure SQL support?

With Google Trends data, an Azure SQL query can summarize clicks, impressions, click-through rate, and average position by search query. Model Region Interest and Related Query Rising Value in SQL, then expose the result to dashboards, internal tools, or recurring client reports.

Does my Azure SQL database need to exist before I connect it?

Yes. Connect an existing Azure SQL  database first. The Catchr job creates and populates the destination table you configure inside that database.

Can I load several marketing sources into the same Azure SQL  database?

Yes. Create a separate datastream and job for each source, write each export to its own table, then combine the data downstream with SQL, views, or your BI tool.

Still have a question ? 

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