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Connect Google My Business to Data Studio (ex Looker Studio)

Connect Google My Business to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Google My Business reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Google My Business reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Google My Business every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Google My Business report can be live in a few minutes. Authorize your Google My Business account, pick your ad accounts, and your data source is ready.

Built for agencies with many Social accounts

Pull several Social accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Google My Business to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Google My Business to Data Studio with Catchr?

To connect Google My Business to Looker Studio (Data Studio), open the Catchr connector, authorize your Google My Business account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Google My Business connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Google My Business data source.

3. Connect your Google My Business account

Sign in with your Google My Business account that has access to the accounts you want to report on. Make sure your user has the right Google My Business permissions.

4. Select your Google My Business accounts

Choose one or several Social accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Google My Business metrics and dimensions.

6. Customize your dashboard

Use Phone calls, Website visits, Directions requests, Total actions, Views on Maps, Views on Search, Date, Location name, Primary Category, Search terms, Account Name, Store Code and many more.

Google My Business metrics and dimensions available in Data Studio

Access 31 metrics and 105 dimensions from Google My Business connectors including Phone calls, Website visits, Directions requests, Total actions, Views on Maps, Views on Search, Date, Location name, Primary Category, Search terms, Account Name, Store Code and more.

31

Available metrics

105

Available dimensions

Build better Google My Business dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Phone calls, Website visits, Directions requests, Total actions, Views on Maps, Views on Search always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Google My Business performance

Track Google My Business Phone calls, Website visits, Directions requests, Total actions, Views on Maps, Views on Search in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Google My Business to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Google Business Profile to Looker Studio?

Connect Catchr with a Google account that can access the Business Profile locations you want to report on. In Looker Studio, open the Catchr Google My Business connector, authorize Google, and select your connected source. Create a location table with profile impressions, website clicks, call clicks, and direction requests.

Is Google My Business the same as Google Business Profile?

Yes. Google My Business is the former name, and the Catchr connector retains that name. It reports on business locations managed through Google Business Profile. Use the Google account with access to those locations; access to a website’s analytics account alone does not establish access to its Business Profile.

What do Google Business Profile calls and direction requests measure?

Call clicks count clicks on the profile’s call button; they are not a count of answered phone conversations. Direction requests indicate requests for directions, not confirmed store visits. Website clicks likewise measure clicks from the profile rather than completed website sessions. Label these interactions accurately when reporting leads or local engagement.

Can I compare Search and Maps visibility by device?

Yes. The connector includes separate business-impression metrics for Google Search and Maps on desktop and mobile. Google counts repeat impressions by the same user within a day once within each metric. Adding daily values or different surfaces does not produce a deduplicated count of people across the whole period.

Why are Business Profile search keywords reported monthly?

Google provides search-keyword impressions through a monthly report, separate from daily performance metrics. Use month-level charts for keyword trends instead of interpreting the totals as daily activity. Some low-volume values may be represented by a threshold, so keep reported counts and threshold-based estimates distinct when comparing search terms.

Can I report on multiple business locations?

Location IDs, titles, store codes, and labels help organize the locations available through your connected account. Use location IDs or unique store codes to distinguish branches with similar names, then create filters or separate charts. Compare locations over the same period and keep local interactions separate from website-wide totals.

Can I compare Business Profile interactions with website conversions?

Yes. Add Google Analytics 4 to examine website sessions and key events alongside local-profile interactions. Tag profile website links consistently to identify that traffic. Call clicks and direction requests do not automatically become GA4 conversions, and profile website clicks will not necessarily match tracked sessions.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.