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Connect Google Merchant center to Data Studio (ex Looker Studio)

Connect Google Merchant center to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Google Merchant center reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Google Merchant center reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Google Merchant center every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Google Merchant center report can be live in a few minutes. Authorize your Google Merchant center account, pick your ad accounts, and your data source is ready.

Built for agencies with many Product Feed accounts

Pull several Product Feed accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Google Merchant center to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Google Merchant center to Data Studio with Catchr?

To connect Google Merchant center to Looker Studio (Data Studio), open the Catchr connector, authorize your Google Merchant center account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Google Merchant center connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Google Merchant center data source.

3. Connect your Google Merchant center account

Sign in with your Google Merchant Center account that has access to the accounts you want to report on. Make sure your user has the right Google Merchant Center permissions.

4. Select your Google Merchant center accounts

Choose one or several Product Feed accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Google Merchant center metrics and dimensions.

6. Customize your dashboard

Use Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate, Date, Product Title, Product ID, Product Brand Name, Product Category L1, Product Channel, Product Destination Status, Product Availability and many more.

Google Merchant center metrics and dimensions available in Data Studio

Access 11 metrics and 80 dimensions from Google Merchant center connectors including Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate, Date, Product Title, Product ID, Product Brand Name, Product Category L1, Product Channel, Product Destination Status, Product Availability and more.

11

Available metrics

80

Available dimensions

Build better Google Merchant center dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Google Merchant center performance

Track Google Merchant center Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Google Merchant center to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Google Merchant Center to Looker Studio?

Authorize Catchr with a Google account that can access the Merchant Center account you want to report on. Open the Catchr Google Merchant Center connector in Looker Studio, authorize your Google account, select the source, and create the report. Start with product performance and a separate table of product issues.

Which Merchant Center metrics can I report on?

Catchr exposes product clicks, impressions, CTR, conversions, and conversion value where available, together with product attributes and status information. Fields such as offer ID, brand, category, custom labels, country, and marketing method help organize the report. Performance, product status, and pricing insights are different reports and may not support every field combination.

Can I separate free listings from paid Shopping performance?

Yes. The marketing-method field distinguishes ADS from ORGANIC in the performance data returned by Merchant Center. Use it to keep paid and organic results separate. Product eligibility also has a reporting context, such as Shopping ads or free listings; eligibility and recorded performance answer different questions.

Can I monitor disapproved products in Looker Studio?

Yes. The connector includes product and account issues, affected attributes, severity, countries, and reporting destinations. Review the country and destination before interpreting a disapproval: a product can be eligible in one context and restricted in another. Count distinct products when measuring affected inventory because one product can have several issues.

Are Merchant Center suggested prices guaranteed to improve sales?

No. Price insights include suggested prices and predicted changes in clicks, impressions, or conversions. These are estimates, not results that have already happened. Keep predictions separate from measured performance and consider your margin, currency, and commercial constraints before using them to guide a pricing test.

Why does my Merchant Center dashboard show different totals?

Check the account, date range, country, marketing method, and product identifiers first. A product-issue table can contain multiple rows for one product, while performance is grouped by the dimensions requested. Avoid joining those rows directly to sales or clicks without aggregation, which can multiply totals. Also compare the same conversion measure in both reports.

Can I combine Merchant Center product data with Google Ads?

Yes. Add Google Ads to compare product visibility or eligibility with advertising costs. Validate product identifiers, account scope, country, and currency before blending. Offer ID alone may not uniquely identify a product across feeds or markets, so test the mapping before calculating product-level efficiency.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.