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Connect Mixpanel to BigQuery

Connect Mixpanel to Big Query and export selected accounts, metrics, and dimensions to your Google BigQuery project.

Configure the historical window, destination table, and recurring schedule without maintaining a Mixpanel API pipeline.

Used by the world's leading companies

Export Mixpanel data to Big Query

Catchr handles extraction, normalization, and loading automatically.

Centralize

Centralize Mixpanel data in BigQuery

Bring all your Mixpanel Metrics data into your warehouse and make it available for analytics, machine learning, and internal applications.

Data Freshness

Keep your warehouse always up to date

Automatically sync new data from Mixpanel so every dashboard, model, and report works with fresh information.

Data Freshness

Unify Mixpanel with the rest of your business data

Join marketing, finance, CRM, and product data inside the same warehouse.

Mixpanel metrics and dimensions available in Google Big Query

Access 1 metrics and 38 dimensions from Mixpanel connectors including Records, Event Name, Event Time, UTM Campaign, UTM Source, UTM Medium, Current Url, Referrer, Country Code, City, Platform and many more...

1

Metrics availables

38

Dimensions availables

Connect Mixpanel to BigQuery in minutes

Move your data from Mixpanel to BigQuery with a simple setup. Once connected, Catchr handles the ingestion automatically so your warehouse stays up to date without manual work.

Step one

Connect your Mixpanel account

Authenticate your Mixpanel account securely in Catchr. No custom scripts, API maintenance, or engineering work required.

Client A · Connected sources
5 sources ready
Mixpanel 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step Two

Choose the Big Query Destination

Select your Google Cloud project and BigQuery dataset. Catchr automatically prepares the destination and maps your data into analytics-ready tables.

Destination / Google BigQuery Required fields
Step three

Keep your warehouse in sync

Catchr continuously imports new and updated data into BigQuery.

Your warehouse stays fresh automatically, ready for SQL, dbt, BI tools, and AI workloads.

Destination / Google BigQuery Example
Project ID Required
agency-reporting-prod
Dataset ID Required
marketing_raw
Service-account JSON key Required
catchr-bigquery-writer.json
Destination table Per job
facebook_ads_daily
Date partition Optional
date
Recurring schedule Choose a cadence
Every 6 hours
Daily · 06:00
Weekly · Mon
First sync scheduled Selected fields · configured history
06:00 UTC

Once the table is available, query the fields you selected and named.

Mixpanel.sql
BigQuery SQL
30-day window
Illustrative SQL — adapt it to the fields and schema selected in your export. Standard SQL

Connect more table to your Mixpanel data

Open the dedicated route for each platform. Its field catalog, reporting grain, historical constraints, and warehouse use cases should be specific to that source.

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Before you schedule the job.

Answers about available Meta Ads data, reporting cadence, history, table settings, attribution changes, and downstream joins.

How do I connect Mixpanel to Big Query?

Add Mixpanel as a source in Catchr, provide the required service-account credentials and Mixpanel project ID, choose Big Query as the destination, and authorize the target Google Cloud project and dataset.

What Mixpanel data can I export to Big Query?

Export raw Mixpanel events with a Records counter and dimensions such as UTM campaign, email, hour, week, month, quarter, and year.

How are Mixpanel event properties structured in Big Query?

Catchr flattens common reserved Mixpanel properties into fields and keeps the remaining event property bag in properties_json for further querying.

Can I combine Mixpanel data with other marketing sources in Big Query?

Yes. Keep each source in a separate table, then use SQL views or models to join data on shared dimensions such as date or campaign.

What can I analyze with Mixpanel data in Big Query?

Use the Records counter to measure exported event volumes and break them down by UTM campaign or normalized time dimensions for campaign and product-usage reporting.

Can the table be partitioned by date?

If your selected schema contains an eligible date field, you can configure that field as the optional date partition for the destination table. Catchr does not configure table clustering or design your downstream analytical models.

Can Catchr backfill history into BigQuery?


Yes. Configure the historical period supported by the source for the initial import, then keep the table updated with recurring exports. The available range is determined by the source API and the settings of your job, not an unlimited-history promise.

Still have a question ? 

Our teams is always here to responds to any question you could have about our data connector. 

Your next BigQuery warehouse should not start with five exports.

Connect your accounts, choose the fields then send the configured export to your BigQuery project.

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