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Connect PostHog to Data Studio (ex Looker Studio)

Connect PostHog to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for PostHog reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding PostHog reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from PostHog every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first PostHog report can be live in a few minutes. Authorize your PostHog account, pick your ad accounts, and your data source is ready.

Built for agencies with many accounts

Pull several accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

PostHog to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect PostHog to Data Studio with Catchr?

To connect PostHog to Looker Studio (Data Studio), open the Catchr connector, authorize your PostHog account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr PostHog connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure PostHog data source.

3. Connect your PostHog account

Sign in with your PostHog account that has access to the accounts you want to report on. Make sure your user has the right PostHog permissions.

4. Select your PostHog accounts

Choose one or several accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your PostHog metrics and dimensions.

6. Customize your dashboard

Use Records, Event Name, Event Time, UTM Campaign, UTM Source, UTM Medium, Current Url, Pathname, Referrer, Country Code, City, Device Type, Browser and many more.

PostHog metrics and dimensions available in Data Studio

Access 1 metrics and 41 dimensions from PostHog connectors including Records, Event Name, Event Time, UTM Campaign, UTM Source, UTM Medium, Current Url, Pathname, Referrer, Country Code, City, Device Type, Browser and more.

1

Available metrics

41

Available dimensions

Build better PostHog dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Records always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on PostHog performance

Track PostHog Records in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

PostHog to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect PostHog to Looker Studio?

Connect your PostHog project in Catchr and choose it in the Catchr Looker Studio connector. Start with an event table showing event name, event time and project ID. Filter to a meaningful product action, such as completing onboarding, before building a trend chart.

Which PostHog data can I use in my dashboard?

Catchr exposes event names, timestamps, event IDs, distinct IDs, session IDs, page URLs, device information and campaign tags. It also includes event properties as JSON. These fields support event-level reporting; they are not a prebuilt copy of every saved PostHog insight.

Can I use event counts to measure feature adoption?

Event counts show how often a tracked action occurred. To measure adoption, also count the relevant users and define which population was eligible to use the feature. One power user repeating an action can raise event volume without increasing the number of people adopting it.

Will counting distinct IDs match PostHog's person count?

Not necessarily. PostHog's identity resolution can associate several identifiers with a person. Counting distinct IDs in exported rows is a different calculation unless the same identity rules are applied. Label the dashboard measure accurately and validate it against a small set of known users.

Can I recreate a PostHog funnel in Looker Studio?

You can use the event data as an input, but a funnel needs more than a chart of separate event totals. It must link the same users across ordered steps within a defined conversion window. Reproduce those rules in a prepared dataset before expecting the result to match a PostHog funnel.

Can I break down PostHog activity by acquisition campaign?

Yes. Catchr exposes UTM source, medium and campaign alongside event data. Use them where those properties were recorded on the events. A missing campaign value does not prove that a user arrived directly; later product events may not retain the original landing-page tags.

Can I compare PostHog activity with paid acquisition spend?

Yes. Add Google Ads to compare campaign investment with product activity. Align campaign identifiers and dates, and define the activation event you want to measure. An aggregate comparison does not automatically establish user-level advertising attribution.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.