Home > Destinations > Data Studio (ex Looker Studio) > MailerLite

Connect MailerLite to Data Studio (ex Looker Studio)

Connect MailerLite to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

Looker Studio
Power BI
Google Sheets
BigQuery
Snowflake

Used by the world's leading companies

Why do agencies use Catchr for MailerLite reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding MailerLite reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from MailerLite every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first MailerLite report can be live in a few minutes. Authorize your MailerLite account, pick your ad accounts, and your data source is ready.

Built for agencies with many Emailing accounts

Pull several Emailing accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

MailerLite to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect MailerLite to Data Studio with Catchr?

To connect MailerLite to Looker Studio (Data Studio), open the Catchr connector, authorize your MailerLite account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr MailerLite connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure MailerLite data source.

3. Connect your MailerLite account

Sign in with your MailerLite account that has access to the accounts you want to report on. Make sure your user has the right MailerLite permissions.

4. Select your MailerLite accounts

Choose one or several Emailing accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your MailerLite metrics and dimensions.

6. Customize your dashboard

Use Campaign Open Rate, Campaign Click Rate, Campaign Click To Open Rate, Campaign Sent, Campaign Unsubscribe Rate, Form Conversion Rate, Date, Campaign Name, Campaign Status, Campaign Type, Automation Name, Subscriber Source, Subscriber Country and many more.

MailerLite metrics and dimensions available in Data Studio

Access 54 metrics and 137 dimensions from MailerLite connectors including Campaign Open Rate, Campaign Click Rate, Campaign Click To Open Rate, Campaign Sent, Campaign Unsubscribe Rate, Form Conversion Rate, Date, Campaign Name, Campaign Status, Campaign Type, Automation Name, Subscriber Source, Subscriber Country and more.

54

Available metrics

137

Available dimensions

Build better MailerLite dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Campaign Open Rate, Campaign Click Rate, Campaign Click To Open Rate, Campaign Sent, Campaign Unsubscribe Rate, Form Conversion Rate always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on MailerLite performance

Track MailerLite Campaign Open Rate, Campaign Click Rate, Campaign Click To Open Rate, Campaign Sent, Campaign Unsubscribe Rate, Form Conversion Rate in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

MailerLite to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect MailerLite to Looker Studio?

Generate a MailerLite API token and use it to add your account to Catchr. Then open the Catchr MailerLite connector in Looker Studio, authorize your Google account, select the connected source, and create a report. Add campaign name, sent emails, unique opens, and unique clicks for a first campaign comparison.

Which MailerLite campaign metrics are available?

You can report on sends, opens, unique opens, clicks, unique clicks, unsubscribes, spam complaints, and hard and soft bounces. Campaign name, type, status, and scheduling fields provide context for those results. Keep counts alongside rates so that a small campaign with a high percentage does not overshadow a larger campaign with more responses.

Can I report on MailerLite automation emails?

Yes. Catchr exposes automation names and IDs, step details, and email statistics such as sends, unique opens, unique clicks, and unsubscribes. Compare email steps within a workflow to identify where engagement falls. Keep automation step statistics separate from newsletter campaign totals so that different reporting levels are not added together.

Why are total opens higher than unique opens in MailerLite?

One recipient can open an email more than once, so total opens can exceed unique opens. The same distinction applies to total and unique clicks. Use the unique metric when comparing how many recipients interacted with each send, and do not add campaign-level unique counts to estimate a distinct audience across several emails.

How should I display MailerLite open and click rates?

Use the numeric rate fields and format them as percentages in Looker Studio. MailerLite returns numeric fractions, so 0.25 represents 25%, not 0.25%. Do not sum rates across campaigns. For an overall rate, calculate it from the appropriate summed counts and denominator, using a consistent definition for every campaign.

Why is a MailerLite campaign missing statistics?

First check the campaign status and whether it has actually been sent. A draft or scheduled campaign is not comparable with a completed send, and an email with open tracking disabled cannot provide the same open statistics. Also verify the account, date field, and filters used in the chart before treating a blank metric as zero performance.

Can I compare MailerLite email traffic with GA4?

Yes. Use a separate GA4 data source to compare email clicks with website sessions and key events. Tag email links consistently and align the campaign labels and dates before blending data. MailerLite counts email interactions, while GA4 measures tracked activity on your site, so a one-to-one match is not expected.

Still have a question ? 

Our team is always here to answer any questions you may have about our data connector.