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Connect Instagram Public Data to Data Studio (ex Looker Studio)

Connect Instagram Public Data to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Instagram Public Data reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Instagram Public Data reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Instagram Public Data every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Instagram Public Data report can be live in a few minutes. Authorize your Instagram Public Data account, pick your ad accounts, and your data source is ready.

Built for agencies with many Social accounts

Pull several Social accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Instagram Public Data to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Instagram Public Data to Data Studio with Catchr?

To connect Instagram Public Data to Looker Studio (Data Studio), open the Catchr connector, authorize your Instagram Public Data account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Instagram Public Data connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Instagram Public Data data source.

3. Connect your Instagram Public Data account

Sign in with your Instagram Public Data account that has access to the accounts you want to report on. Make sure your user has the right Instagram Public Data permissions.

4. Select your Instagram Public Data accounts

Choose one or several Social accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Instagram Public Data metrics and dimensions.

6. Customize your dashboard

Use Profile Followers, Profile Follows, Profile Post Count, Media Likes, Comments, Username, Name, Post Type, Post Caption, Post Hashtags, Link To Post, Post Created, Date and many more.

Instagram Public Data metrics and dimensions available in Data Studio

Access 5 metrics and 30 dimensions from Instagram Public Data connectors including Profile Followers, Profile Follows, Profile Post Count, Media Likes, Comments, Username, Name, Post Type, Post Caption, Post Hashtags, Link To Post, Post Created, Date and more.

5

Available metrics

30

Available dimensions

Build better Instagram Public Data dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Profile Followers, Profile Follows, Profile Post Count, Media Likes, Comments always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Instagram Public Data performance

Track Instagram Public Data Profile Followers, Profile Follows, Profile Post Count, Media Likes, Comments in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Instagram Public Data to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Instagram Public Data to Looker Studio?

Connect Instagram Public Data in Catchr through Facebook authorization and enter the Instagram usernames you want to monitor, separated by commas if needed. Your authorized Facebook account must have access to a Page linked to an Instagram Business or Creator account. Select the configured profile in your Catchr data source and connect it to Looker Studio. Check the username and a few publication links before comparing accounts.

Can I report on competitors without managing their Instagram accounts?

Yes, for eligible Business or Creator accounts available through Meta's Business Discovery feature. You authorize your own qualifying account, then request supported public information about the target profiles. This is not access to every Instagram account: personal accounts and age-gated professional accounts are outside this feature's coverage. Private insights, messages, and restricted content are not unlocked by entering a username.

Which Instagram public metrics are available?

Catchr exposes profile metadata and current follower, following, and media counts. For returned publications, the catalog includes captions, media type, publication time, links, images or thumbnails, and like and comment counts. It also derives hashtag and caption-length fields from the caption. Reach, impressions, saves, shares, and audience demographics are not included in this public-data catalog. For your own account's private analytics, use the separate Instagram source.

Do the date filters show engagement received during that period?

The selected dates filter publications by their posting timestamp. Likes and comments are the current counts returned for those publications, not a daily record of when each interaction happened. A report for posts published last month can therefore change as those posts receive more engagement. Label it as performance of posts published in the selected period, rather than engagement generated exclusively within that period.

Can I track historical follower growth?

The follower count is a current profile snapshot. Changing the dashboard's date range does not recover the number of followers the profile had on an earlier day. To measure growth over time, retain dated snapshots and calculate the change between them. Do not sum follower counts across publication rows: the same account total can be repeated without representing additional people.

How can I compare engagement across Instagram profiles?

Compare likes and comments per returned post alongside posting volume, media format, and the time each post has had to accumulate interactions. If you calculate engagement relative to followers, state the formula and that it uses the current follower count; it is not a reach-based engagement rate. Keep profiles and publication IDs distinct, and use the permalink to inspect outliers before declaring a content format or competitor more effective.

Can I analyze hashtags and Reels performance with public data?

You can group returned publications using media type and the hashtags found in their captions, then compare available likes and comments. This is analysis of the configured profiles' publications, not a search of every Instagram post using a hashtag. The public-data catalog does not include Reel play counts, watch time, or retention. Avoid treating a video thumbnail or media-type label as evidence that those private performance metrics are available.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.