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Facebook & Instagram Public data Data Studio dashboard template

Analyze and compare your competitors' performances on Instagram and Facebook effortlessly! Gain valuable insights with our Looker Studio dashboard.

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Facebook and Instagram competitor reporting template

This Facebook and Instagram Public Data Looker Studio template helps freelancers, agencies, and marketing teams monitor competitor activity across two major social channels from one reporting view.

Use it to compare Facebook page and Instagram profile growth, publishing volume, and engagement signals without rebuilding the same competitive report from scratch. The dashboard brings together follower and fan counts, post counts, likes, comments, and shares so you can quickly see which competitors are gaining attention and which content formats are driving interaction.

  • Track Facebook public metrics such as follower count, fan count, post count, likes, comments, and shares.
  • Review Instagram public metrics including profile followers, profile follows, profile post count, media likes, and comments.
  • Analyze content dimensions such as page name, username, post type, post description, post caption, media URL, post image, and date.
  • Compare publishing frequency and engagement trends across Facebook and Instagram in a reusable Looker Studio dashboard.

It is especially useful for recurring competitor reviews, social media audits, client reporting, and content planning sessions where you need clear public performance indicators rather than manual spreadsheet tracking.

Metrics used

Facebook Public Data

  • Follower count
  • Fan count
  • Post count
  • Likes count
  • Coment
  • Shares count

Instagram Public Data

  • Profile followers
  • Profile follows
  • Profile post count
  • Media likes
  • Comments

Dimensions used

Facebook Public Data

  • Page Name
  • Post type
  • Post full picture
  • Post description
  • Date

Instagram Public Data

  • Username
  • Post media URL
  • Post caption
  • Post type
  • Date

Questions you can answer with this template

What can I track with this Facebook and Instagram Public Data template?

You can track public Facebook and Instagram performance indicators such as follower count, fan count, post count, likes, comments, shares, profile followers, profile follows, media likes, post type, captions, descriptions, media URLs, and dates.

What can I track with this Facebook and Instagram Public Data template?

Yes. The template is built around public social data, making it useful for comparing competitor audience size, posting activity, engagement levels, and content formats across Facebook and Instagram.

How can agencies use this dashboard for client reporting?

Agencies can use the dashboard to create repeatable competitor snapshots for client reviews, social audits, and strategy meetings, reducing the time spent collecting public metrics manually from separate platforms.

Which Facebook metrics are included in the report?

The Facebook Public Data section includes follower count, fan count, post count, likes count, comments, and shares, along with dimensions such as page name, post type, post picture, post description, and date.

Which Instagram metrics are included in the report?

The Instagram Public Data section includes profile followers, profile follows, profile post count, media likes, and comments, with dimensions such as username, post media URL, post caption, post type, and date.

Get Facebook & Instagram Public data into Data studio in 3 steps.

Get the template

Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!

Connect your data

Connect your data thanks to the Catchr connector used in this template.

Open your report

Enjoy this template with your data, automatically refresh, so always up-to-date.

Use this Data Studio template

Copy the free Data (Looker) Studio template, connect your account , and get a clear view of the insight you need.

Looking for other Data Studio Dashboard ?

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Data Studio Looker Studio templates FAQ

Analyze your Facebook & Instagram Public data performance in Data Studio with a ready-to-use dashboard template. Track key metrics, dimensions, and build clearer reports faster with Catchr.

What is this Facebook & Instagram Public data Data Studio template used for ?

This template helps you visualize your Facebook & Instagram Public data data in Data Studio. You can use it to monitor performance, follow key metrics, and create clearer marketing reports without starting from scratch.

Do I need technical skills to use this template ?

No. The template is designed to be simple to use. You only need to connect your Facebook & Instagram Public data account through Catchr, then open the report in Data Studio.

Can I customize this Facebook & Instagram Public data dashboard template ?

Yes. Once you copy the template, you can edit charts, metrics, filters, colors, and layout to match your reporting needs.

Is this Data Studio template free ?

Yes, the template is free to use. You can copy it and connect your own data. The connector may require a Catchr subscription after the free trial.

How often is the data updated ?

Your data can be refreshed automatically through Catchr, so your Data Studio report stays up to date without manual exports.

Can I use this template for client reporting ?

Yes. You can copy the template, connect a client’s Facebook & Instagram Public data account, customize the report, and share it directly from Data Studio.

Who is this template made for ?

This template is useful for marketers, agencies, freelancers, and teams that need a faster way to report on Facebook & Instagram Public data performance.

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