Home > Destinations > Data Studio (ex Looker Studio) > Google Trends

Connect Google Trends to Data Studio (ex Looker Studio)

Connect Google Trends to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

Looker Studio
Power BI
Google Sheets
BigQuery
Snowflake

Used by the world's leading companies

Why do agencies use Catchr for Google Trends reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Google Trends reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Google Trends every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Google Trends report can be live in a few minutes. Authorize your Google Trends account, pick your ad accounts, and your data source is ready.

Built for agencies with many Analytics accounts

Pull several Analytics accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Google Trends to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Google Trends to Data Studio with Catchr?

To connect Google Trends to Looker Studio (Data Studio), open the Catchr connector, authorize your Google Trends account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Google Trends connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Google Trends data source.

3. Connect your Google Trends account

Sign in with your Google Trends account that has access to the accounts you want to report on. Make sure your user has the right Google Trends permissions.

4. Select your Google Trends accounts

Choose one or several Analytics accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Google Trends metrics and dimensions.

6. Customize your dashboard

Use Interest, Interest Average, Region Interest, Related Query Interest, Related Topic Interest, Search term, Date, Region Interest Country Label, Region Interest Region Label, Related Query, Related Topic Title and many more.

Google Trends metrics and dimensions available in Data Studio

Access 7 metrics and 27 dimensions from Google Trends connectors including Interest, Interest Average, Region Interest, Related Query Interest, Related Topic Interest, Search term, Date, Region Interest Country Label, Region Interest Region Label, Related Query, Related Topic Title and more.

7

Available metrics

27

Available dimensions

No items found.

Build better Google Trends dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Interest, Interest Average, Region Interest, Related Query Interest, Related Topic Interest always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Google Trends performance

Track Google Trends Interest, Interest Average, Region Interest, Related Query Interest, Related Topic Interest in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Google Trends to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Google Trends to Looker Studio?

Create a Google Trends connection in Catchr and enter the keywords you want to analyze, separating multiple keywords with commas. Open the Catchr connector in Looker Studio, select the connection and choose the reporting period and Geo setting. Start with Search term, Date and Interest for a time-series chart before adding related queries or geographic analysis.

Does a Google Trends score of 100 mean 100 searches?

No. Interest is a relative index scaled from 0 to 100 within the selected comparison. A score of 100 marks peak relative interest, not a search count. Do not sum these scores as search volume. Use Google’s explanation of Trends data when interpreting the scale.

Which Google Trends datasets are available in Catchr?

Catchr exposes interest over time, geographic interest, related queries and related topics. Build a separate chart for each purpose: Date and Interest for a trend line, location and Region Interest for a map or table, and related-query or topic fields for discovery. These datasets have different row structures, so avoid combining unrelated dimensions in one chart.

Can I report on interest by country, region or city?

Yes, where data is available. Catchr defaults Geo to Worldwide and also supports country-specific selection. Region, DMA and city fields require a country-specific Geo setting. Geographic scores describe relative interest, so equal scores in two places do not imply equal numbers of searches. Check the Geo setting before comparing regional and worldwide reports.

Why do interest scores change when I change the date range?

The index is normalized to the selected time and location, and Google Trends uses sampled data. Changing the comparison can change the scale. Keep the keyword, period and geography consistent when validating results, and avoid joining independently normalized periods as if their scores shared one fixed baseline.

Why is a keyword showing zero or very little data?

A zero can reflect insufficient search activity for Google Trends to report, rather than proof that nobody searched. Check spelling and geography, then try a broader period or a less narrow term. Low-interest queries need cautious interpretation; an isolated spike is not reliable evidence of sustained demand.

Can I use related queries and topics for content planning?

Yes. Catchr exposes related-query text and related-topic titles, together with top-interest and rising values. Use them to identify subjects to investigate, then review their relevance to your audience before creating content. Keep top-interest and rising measures separate: their labels describe different rankings, and the values should not be combined into a single total.

How can I compare Google Trends with my SEO performance?

Add Google Search Console to the same report and align dates and geography. Trends can provide context for demand while Search Console shows how your site performed. Keep the metrics on separately labelled charts or axes: relative search interest is not the same measure as your site impressions or clicks.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.