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Connect Amazon Seller to Data Studio (ex Looker Studio)

Connect Amazon Seller to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Amazon Seller reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Amazon Seller reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Amazon Seller every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Amazon Seller report can be live in a few minutes. Authorize your Amazon Seller account, pick your ad accounts, and your data source is ready.

Built for agencies with many Ecommerce accounts

Pull several Ecommerce accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Amazon Seller to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Amazon Seller to Data Studio with Catchr?

To connect Amazon Seller to Looker Studio (Data Studio), open the Catchr connector, authorize your Amazon Seller account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Amazon Seller connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Amazon Seller data source.

3. Connect your Amazon Seller account

Sign in with your Amazon Seller account that has access to the accounts you want to report on. Make sure your user has the right Amazon Seller permissions.

4. Select your Amazon Seller accounts

Choose one or several Ecommerce accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Amazon Seller metrics and dimensions.

6. Customize your dashboard

Use Ordered Product Sales Amount, Units Ordered, Sessions, Page Views, Buy Box Percentage, Refund Rate, Date, Product SKU, Product ASIN, Product Name, Sales Channel, Order Status and many more.

Amazon Seller metrics and dimensions available in Data Studio

Access 50 metrics and 54 dimensions from Amazon Seller connectors including Ordered Product Sales Amount, Units Ordered, Sessions, Page Views, Buy Box Percentage, Refund Rate, Date, Product SKU, Product ASIN, Product Name, Sales Channel, Order Status and more.

50

Available metrics

54

Available dimensions

Build better Amazon Seller dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Ordered Product Sales Amount, Units Ordered, Sessions, Page Views, Buy Box Percentage, Refund Rate always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Amazon Seller performance

Track Amazon Seller Ordered Product Sales Amount, Units Ordered, Sessions, Page Views, Buy Box Percentage, Refund Rate in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Amazon Seller to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Amazon Seller Central to Looker Studio?

Open the Catchr Amazon Seller connector in Looker Studio, authorize your Google account, and connect your Seller Central account. Select the marketplace and the report you need: orders or sales and traffic. Create the data source, then build charts using fields from that report. Compare a small completed period with Seller Central before expanding the dashboard to other marketplaces.

Which Amazon Seller metrics can I report on?

The sales and traffic report covers metrics such as ordered product sales, units ordered, sessions, page views and Buy Box percentage, including available B2B fields. The orders report provides order identifiers, purchase dates, statuses, product details, fulfillment information and monetary components. These are separate report families; select the one that answers the question your chart is meant to show.

Can I combine order details with sales and traffic fields?

Not in one Catchr request. The connector rejects a query that mixes order fields with the sales and traffic field family. Create separate data sources or charts for order analysis and business performance. If you blend them later in Looker Studio, first aggregate to a compatible level so each order line does not repeat an entire day's sales or sessions.

Can I break down Amazon sales by parent ASIN, child ASIN or SKU?

Yes. The connector selects Amazon's product grouping from the requested parent ASIN, child ASIN or SKU fields. ASIN results summarize the requested period; they are separate from the daily sales and traffic rows. Use a product table for the period and a separate date-based chart for trends. Do not assume that adding a date to a product table produces daily performance for every ASIN.

Why don't my sales totals match Seller Central or my payout?

Check the marketplace, currency, date range, order status and whether the measure is ordered sales, shipped sales or an order-line amount. Count distinct Amazon order IDs for orders rather than counting every product row as a separate order. A sales or order report is not a settlement statement: fees, refunds and other adjustments can make the payout different. Reconcile monetary components before calling a calculated total net revenue or profit.

How much Amazon Seller history can I retrieve, and how fresh is it?

Amazon's Sales and Traffic Business Report limits the start date to the previous two years. This limit applies to that report, not automatically to every order report. Amazon generates reports asynchronously, and Catchr can reuse cached results, so refreshing a dashboard does not guarantee newly generated source data. Use completed periods for comparisons and check against Seller Central if recent figures appear incomplete or stale.

Does Amazon Seller reporting include advertising spend and ROAS?

Use the Amazon Ads connector for advertising spend and attributed results. Seller Central sales include a broader retail scope and should not be treated as ad-attributed revenue. You can compare total seller sales with ad spend in one dashboard, but label that ratio separately from campaign ROAS. Vendor retail reporting is also a separate source: Amazon Vendor Central.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.