Blog post
Catchr
Looker Studio
Google My Business
Welcome to this tutorial where we will guide you through the process of connecting your Google My Business account with Looker Studio, formerly Google Data Studio. By the end of this guide, you will have access to dynamic and customizable reports on Looker Studio using rich metrics from Google My Business.
If you're new to Looker Studio, your first step will involve setting up an account. You'll find that if you already have a Google account, you're partway there – simply link this existing account to begin working on Looker Studio.
Let's navigate through the essentials to link your Google My Business to Looker Studio:
When it's your first time authorizing this connection:
And there you have it. Your Google My Business account is now successfully linked to Looker Studio, enabling you to transform raw data into visually impactful and insightful reports.
You now have at your disposal a plethora of insightful metrics from Google My Business to enrich your Looker Studio dashboards. These metrics span from essential identifiers such as Account ID and Location Name to performance indicators like Average Rating Review and Total Review Count.
Imagine being able to visually track how many phone calls your listing generates over time, or understanding how users interact with different categories of your posts. For detailed insights, Looker Studio's ability to create custom visualizations can illuminate trends in Review Ratings or the impact of specific offers. The granularity of the data allows for rich analysis, such as comparing Views on Maps versus Views on Search.
By analyzing which Search Terms lead to the most impressions, businesses can tailor their SEO strategies for more effective online presence. Similarly, utilizing data on Actions, such as Website Visits or Food Orders, can directly inform and measure the success of marketing initiatives.
This data-driven approach empowers businesses to understand customer engagement deeply and make informed decisions for growth strategies. Tap into the full list of available metrics from Catchr and start visualizing your marketing data in Looker Studio, crafting compelling stories from your numbers.
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