Google My Business & Looker Studio: setup guide

Looker Studio is a free and powerful tool to visualize and report your marketing and business data.
If you want to track your Google My Business (GMB) performance, such as searches, views, calls, and direction requests, inside Looker Studio, you have two main options:

1. Automatically connect your data using a partner connector like Catchr.
2. Import your GMB insights manually using a CSV file.

There’s no native Google connector for Business Profile, but these two methods make it easy to visualize your location data and monitor customer interactions.

Why connect your Google My Business data to Looker Studio?

Connecting your Google My Business data to Looker Studio allows you to track how customers find and interact with your business on Google Search and Maps. Instead of checking each location manually in the GMB dashboard, you can create a single interactive report that updates automatically.

With Looker Studio, you can:

• Monitor key metrics such as searches, views, calls, and direction requests.
• Compare performance across multiple stores or regions.
• Blend your GMB data with Google Ads, GA4, or CRM data to analyze the full customer journey.
• Automate your reporting with daily updates.
• Share insights easily with clients or team members.

Connecting your GMB data helps transform local visibility into actionable insights, ideal for agencies, franchises, and small businesses alike.

Method 1: Using the Catchr Google My Business connector

Since Looker Studio doesn’t have a native connector for Business Profile, Catchr provides the easiest and most reliable solution.

How it works

Partner connectors such as Catchr act as a bridge between Google My Business (Business Profile) and Looker Studio. Once you authorize Catchr, it connects to the official Google Business Profile API to retrieve key insights, including searches, views, direction requests, calls, and reviews. Your data is refreshed automatically every day, ensuring that your dashboards always reflect the most recent performance metrics.

💡 You can connect one or multiple business locations and centralize all metrics in a single dashboard.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Google My Business connector
   • In the search bar, type Google My Business.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Google My Business accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Google My Business and allow access to your accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your Google My Business data, including searches, views, direction requests, and calls, will automatically appear in Looker Studio and update daily.

Common Use Case

Connecting Google My Business to Looker Studio through Catchr allows marketers, agencies, and local businesses to create automated dashboards that track visibility, engagement, and customer interactions across Google Search and Maps.

Here are a few common use cases:

• Local businesses visualize searches, views, and direction requests to understand how customers find them.
• Agencies centralize multiple clients’ locations in one dashboard and deliver branded, automated reports.
• Franchises or multi-location brands monitor performance across regions and identify top-performing stores.
• Marketing teams combine GMB data with GA4 or Google Ads to analyze the complete acquisition journey.

To help you get started faster, Catchr provides ready-to-use Looker Studio templates designed specifically for Google My Business, allowing you to visualize your insights instantly and customize dashboards to fit your reporting needs.

Google My Business dashboard template

Track your local visibility and engagement metrics, searches, views, direction requests, and calls, with the Google My Business dashboard template.

Google My Business responsive dashboard template

Monitor your Google My Business insights anywhere, from desktop to mobile, with the Google My Business responsive dashboard template.

Method 2: Import Google My Business data manually via CSV

If you prefer not to use a connector, you can still visualize your data manually by exporting it from your Google Business Profile dashboard. This approach is free but limited, as it requires re-uploading data every time you want to update your report.

Steps

1. Export your data from Google My Business
   • Go to Google Business Profile.
   • Check the location(s) you want to export.
   • Click Actions button, then Insights.
   • Select the data you want, a date range, then Download report

You can also watch a full video tutorial showing how to export a CSV from Google Business Profil

2. Import the CSV into Looker Studio
   • Open Looker Studio.
   • Click Create → Data Source.
   • Import your CSV file by using CSV file upload connector.

3. Build your report
   • Choose the relevant fields (e.g., searches, views, direction request, etc. ).
   • Add charts and scorecards to visualize your data.

Which method to use to connect GMB to Looker Studio?

Here’s a quick comparison to help you decide between the manual CSV method and the Catchr connector:

If you manage multiple locations or clients, the GMB Catchr connector for Looker Studio is the clear winner. For occasional, single-location reports, the CSV method works fine.

FAQ: Google My Business and Looker Studio

Can I connect multiple Google My Business locations?

‍Yes. Catchr allows you to connect and manage multiple business profiles in a single Looker Studio report.

Are data updates automatic?

‍Yes. Catchr refreshes your GMB data daily, so your dashboards are always up to date.

Can I combine GMB with other platforms?

‍Absolutely. You can blend your Google My Business data with Google Ads, GA4, or CRM sources to create a complete marketing overview.

What metrics can I access?

‍You can track views, searches, direction requests, calls, website clicks, and reviews, plus advanced metrics available through the GMB API. You can find the complete list of GMB fields in Catchr documentation.

Is there a native connector for Google My Business?

‍No. There’s no native connector for GMB in Looker Studio. You’ll need a third-party connector like Catchr to sync your data automatically.

Making Google My Business work with Looker Studio

Connecting your Google My Business data to Looker Studio helps you understand how customers find and interact with your business across Search and Maps. With Catchr, you can automate your reporting, monitor multiple locations at once, and easily share insights, saving hours of manual work every week.