Google My Business & Looker Studio: setup guide

Welcome to this tutorial where we will guide you through the process of connecting your Google My Business account with Looker Studio, formerly Google Data Studio. By the end of this guide, you will have access to dynamic and customizable reports on Looker Studio using rich metrics from Google My Business.

How to connect your Google My Business account to Looker Studio

Create an Account on Looker Studio

If you're new to Looker Studio, your first step will involve setting up an account. You'll find that if you already have a Google account, you're partway there – simply link this existing account to begin working on Looker Studio.

Connect Google My Business to Looker Studio

Let's navigate through the essentials to link your Google My Business to Looker Studio:

• Head over to your Looker Studio homepage and click on "Create"

• From the dropdown, choose "Report".

• Within the data sources gallery, search and select the Catchr Google My Business data connector.

Step-by-step guide on the authorization step:

When it's your first time authorizing this connection:

• Looker Studio will need your permission to employ the Catchr community connector.

• Select the Google Account you intend to use.

• Scroll through the permissions required by Looker Studio and then proceed to 'Allow'.

• After granting Looker Studio access, it's time to authorize the connector to retrieve your Google My Business information.

• Click 'Authorize' beneath the section outlining the need for authorization to connect Google My Business data with Looker Studio.

• A prompt will appear with instructions to finalize authorization. After completion, a confirmation window will pop up.

• Wait for the process to load, then continue by scrolling down.

• Choose the account for which Catchr should have the rights to access Google My Business data, and select "Add".

• Occasionally, you might find the 'Add' button displaced, situated either at the bottom right as "Create Report" or at the top right titled "Report".

And there you have it. Your Google My Business account is now successfully linked to Looker Studio, enabling you to transform raw data into visually impactful and insightful reports.

Example of Metrics You Can Harness with Looker Studio Integration for Google My Business

You now have at your disposal a plethora of insightful metrics from Google My Business to enrich your Looker Studio dashboards. These metrics span from essential identifiers such as Account ID and Location Name to performance indicators like Average Rating Review and Total Review Count.

Imagine being able to visually track how many phone calls your listing generates over time, or understanding how users interact with different categories of your posts. For detailed insights, Looker Studio's ability to create custom visualizations can illuminate trends in Review Ratings or the impact of specific offers. The granularity of the data allows for rich analysis, such as comparing Views on Maps versus Views on Search.

By analyzing which Search Terms lead to the most impressions, businesses can tailor their SEO strategies for more effective online presence. Similarly, utilizing data on Actions, such as Website Visits or Food Orders, can directly inform and measure the success of marketing initiatives.

This data-driven approach empowers businesses to understand customer engagement deeply and make informed decisions for growth strategies. Tap into the full list of available metrics from Catchr and start visualizing your marketing data in Looker Studio, crafting compelling stories from your numbers.

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