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Connect Outbrain DSP to Data Studio (ex Looker Studio)

Connect Outbrain DSP to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Outbrain DSP reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Outbrain DSP reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Outbrain DSP every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Outbrain DSP report can be live in a few minutes. Authorize your Outbrain DSP account, pick your ad accounts, and your data source is ready.

Built for agencies with many Advertising accounts

Pull several Advertising accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Outbrain DSP to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Outbrain DSP to Data Studio with Catchr?

To connect Outbrain DSP to Looker Studio (Data Studio), open the Catchr connector, authorize your Outbrain DSP account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Outbrain DSP connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Outbrain DSP data source.

3. Connect your Outbrain DSP account

Sign in with your Outbrain DSP account that has access to the accounts you want to report on. Make sure your user has the right Outbrain DSP permissions.

4. Select your Outbrain DSP accounts

Choose one or several Advertising accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Outbrain DSP metrics and dimensions.

6. Customize your dashboard

Use Total Spend, Media Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits, Campaign Name, Ad Group Name, Ad Label, Publisher, Placement, Device, Country, Day of the month and many more.

Outbrain DSP metrics and dimensions available in Data Studio

Access 55 metrics and 111 dimensions from Outbrain DSP connectors including Total Spend, Media Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits, Campaign Name, Ad Group Name, Ad Label, Publisher, Placement, Device, Country, Day of the month and more.

55

Available metrics

111

Available dimensions

Build better Outbrain DSP dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Total Spend, Media Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Outbrain DSP performance

Track Outbrain DSP Total Spend, Media Spend, Impressions, Clicks, CTR, Avg. CPC, Avg. CPM, Visits in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Outbrain DSP to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Outbrain DSP to Looker Studio?

Add Outbrain DSP in Catchr using your DSP API Client ID and Client Secret, then choose an accessible account in the Catchr Looker Studio connector. Create the data source and start with a table of Date, campaign, Impressions, Clicks and Total Spend. These are DSP API credentials, not the username and password for the separate Outbrain advertising connector.

Is this the right connector for Zemanta or Teads DSP?

This Catchr source connects to the Zemanta API used by Outbrain DSP, whose current documentation is branded Teads DSP. It is separate from the Outbrain connector and the Teads Ad Manager connector. Match the source to the platform where your account and reporting credentials were issued; similar brand names do not make their connections interchangeable.

Which Outbrain DSP metrics and breakdowns are available?

Catchr includes impressions, clicks, media spend, total spend, data cost, license fee, video starts, video completions and viewability fields. Reports can use account, campaign, ad group or content ad levels, with available breakdowns such as publisher, device and country. Start at the reporting level you need and add breakdowns gradually, checking totals against the DSP report with the same selections.

Can I report on Outbrain DSP conversions, CPA and ROAS?

The current Catchr field catalog for this source does not expose conversion counts, CPA or ROAS. Use it for delivery, cost, video and available engagement reporting. To measure business outcomes, add a separately connected analytics source such as GA4 and define how its campaign data matches DSP spend. Those analytics results follow their own attribution rules and do not recreate the DSP's conversion report.

Should I use Media Spend or Total Spend for Outbrain DSP reporting?

Choose the cost field that matches the figure you use in the DSP interface. Catchr exposes Media Spend, Data Cost, License Fee, Total Spend and Margin separately, so they should not be treated as interchangeable amounts or added together indiscriminately. Use one consistent cost basis when calculating CPC or CPM, and verify currency before combining accounts or other advertising platforms.

Why are visits or engagement metrics missing from my hourly report?

The connector excludes visit and site-engagement fields from hourly requests, including Visits, Unique Users, Pageviews, Bounce Rate and Time on Site. Use hourly charts for supported delivery metrics such as impressions, clicks and spend, and assess engagement in a separate report at a supported time level. A blank or zero for an unsupported field should not be interpreted as proof that no visits occurred.

How fresh is Outbrain DSP data in Looker Studio?

Catchr retrieves generated DSP reports, which can take time to prepare, rather than the platform's separate real-time statistics feed. Looker Studio caching also affects when updated values appear. Recent traffic and post-click engagement may finish processing at different times, so use completed periods for client comparisons and check the dashboard's data freshness before treating a recent drop as a campaign problem.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.