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Connect Bing Webmaster Tool to Data Studio (ex Looker Studio)

Connect Bing Webmaster Tool to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Bing Webmaster Tool reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Bing Webmaster Tool reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Bing Webmaster Tool every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Bing Webmaster Tool report can be live in a few minutes. Authorize your Bing Webmaster Tool account, pick your ad accounts, and your data source is ready.

Built for agencies with many Analytics accounts

Pull several Analytics accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Bing Webmaster Tool to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Bing Webmaster Tool to Data Studio with Catchr?

To connect Bing Webmaster Tool to Looker Studio (Data Studio), open the Catchr connector, authorize your Bing Webmaster Tool account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Bing Webmaster Tool connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Bing Webmaster Tool data source.

3. Connect your Bing Webmaster Tool account

Sign in with your Bing Webmaster Tool account that has access to the accounts you want to report on. Make sure your user has the right Bing Webmaster Tool permissions.

4. Select your Bing Webmaster Tool accounts

Choose one or several Analytics accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Bing Webmaster Tool metrics and dimensions.

6. Customize your dashboard

Use Clicks, Impressions, Avg Click Position, Avg Impression Position, Crawl Errors, Crawled Pages, In Index, Date, Query, Page, Crawl Issue URL, Crawl Issue Http Code, Feed Status, Feed URL and many more.

Bing Webmaster Tool metrics and dimensions available in Data Studio

Access 17 metrics and 37 dimensions from Bing Webmaster Tool connectors including Clicks, Impressions, Avg Click Position, Avg Impression Position, Crawl Errors, Crawled Pages, In Index, Date, Query, Page, Crawl Issue URL, Crawl Issue Http Code, Feed Status, Feed URL and more.

17

Available metrics

37

Available dimensions

Build better Bing Webmaster Tool dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Clicks, Impressions, Avg Click Position, Avg Impression Position, Crawl Errors, Crawled Pages, In Index always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Bing Webmaster Tool performance

Track Bing Webmaster Tool Clicks, Impressions, Avg Click Position, Avg Impression Position, Crawl Errors, Crawled Pages, In Index in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Bing Webmaster Tool to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Bing Webmaster Tools to Looker Studio?

Use your Bing Webmaster Tools API key to connect the account to Catchr, then open the Catchr Bing Webmaster Tool connector in Looker Studio. Authorize Google, select the verified website you want to report on, and create your data source. Begin with impressions and clicks before adding query or crawl analysis.

What can I report on with Bing Webmaster Tools?

Catchr exposes search clicks, impressions, average click and impression positions, query information, and crawl metrics such as crawled pages, crawl errors, and indexed pages. These help separate visibility problems from technical access problems. Choose fields from the relevant report rather than assuming every crawl metric can be broken down by search query.

Does Bing Webmaster Tools include Microsoft Ads results?

Bing Webmaster Tools describes your website’s organic search and crawl performance. Paid advertising spend, campaign costs, and ad conversions belong to Microsoft Ads. Add the two sources to the same dashboard when you want to compare paid and organic activity, keeping their metrics clearly labeled.

What is the difference between average click position and average impression position?

Average click position reflects the positions associated with clicks, while average impression position reflects the positions where results were shown. They describe different sets of observations and can move differently. Use the same position metric across comparisons, and do not sum position values as if they were traffic counts.

Can I monitor Bing crawl errors in Looker Studio?

Yes. Available fields include crawl errors, robots.txt blocking, connection timeouts, DNS failures, and HTTP response categories. Track these alongside crawled and indexed pages to identify technical changes worth investigating. A crawl error is not a lost visit, and a successful crawl does not guarantee that a page will rank.

Why do Bing clicks differ from website analytics sessions?

A search click and a tracked website session are different measurements. Consent, tracking configuration, redirects, and time-zone boundaries can all affect the comparison. First align the website, dates, and traffic filters; then compare trends rather than expecting a one-to-one match between Bing clicks and analytics sessions.

Can I compare Bing and Google organic performance?

Yes. Add Google Search Console to compare clicks, impressions, and query trends across search engines. Label each engine and align the website and date range. Calculate an overall click-through rate from total clicks divided by total impressions rather than averaging the two reported percentages.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.