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Connect Mixpanel to Data Studio (ex Looker Studio)

Connect Mixpanel to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Mixpanel reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Mixpanel reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Mixpanel every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Mixpanel report can be live in a few minutes. Authorize your Mixpanel account, pick your ad accounts, and your data source is ready.

Built for agencies with many Analytics accounts

Pull several Analytics accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Mixpanel to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Mixpanel to Data Studio with Catchr?

To connect Mixpanel to Looker Studio (Data Studio), open the Catchr connector, authorize your Mixpanel account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Mixpanel connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Mixpanel data source.

3. Connect your Mixpanel account

Sign in with your Mixpanel account that has access to the accounts you want to report on. Make sure your user has the right Mixpanel permissions.

4. Select your Mixpanel accounts

Choose one or several Analytics accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Mixpanel metrics and dimensions.

6. Customize your dashboard

Use Records, Event Name, Event Time, UTM Campaign, UTM Source, UTM Medium, Current Url, Referrer, Country Code, City, Platform and many more.

Mixpanel metrics and dimensions available in Data Studio

Access 1 metrics and 38 dimensions from Mixpanel connectors including Records, Event Name, Event Time, UTM Campaign, UTM Source, UTM Medium, Current Url, Referrer, Country Code, City, Platform and more.

1

Available metrics

38

Available dimensions

Build better Mixpanel dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Records always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Mixpanel performance

Track Mixpanel Records in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Mixpanel to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Mixpanel to Looker Studio?

Create a Mixpanel connection in Catchr with a service account username, service account secret and Project ID. Select the US or EU data-residency region that matches the project, then open the Catchr connector in Looker Studio. Start with Event Name, Event Time and Records to confirm the selected project and dates before building more complex charts.

Does Catchr import my saved Mixpanel funnels and retention reports?

The current connector exports raw events. It does not import the results of saved Mixpanel funnels, retention reports or boards. You can chart event activity in Looker Studio, but a funnel needs logic for event order, user identity and conversion windows. Use Mixpanel for those existing analyses or prepare the required calculations before presenting an equivalent dashboard.

Which Mixpanel event fields are available?

Catchr exposes Event Name, Event Time, Distinct Id, Insert Id, Device Id, browser, operating system, location and common referral or UTM properties where present. Other properties remain in Properties Json rather than automatically becoming individual columns. Records lets you count exported rows. The presence of an event property depends on what your tracking implementation sends.

Why does my event count differ from the Mixpanel interface?

The raw export does not apply the same event deduplication as Mixpanel reports. Compare the same event, project, period and filters, and inspect Event Name, Distinct Id, Event Time and Insert Id when checking duplicates. Counting exported rows can therefore differ from the total shown in a Mixpanel chart. Identity rules and report calculations can create further differences.

Can I count unique users from Distinct Id?

You can calculate a distinct count of exported identifiers, but that is not automatically the same as Mixpanel’s resolved user count. Anonymous and identified activity may use different IDs, and identity handling matters when comparing results. Label the metric accurately, apply the same scope and filters, and do not add daily unique counts to estimate monthly unique users.

Why are my custom event properties missing as separate columns?

This Catchr version flattens a fixed set of common properties and retains other values in Properties Json. Refreshing the field list does not automatically expose every custom key. If your report depends on a nested purchase value or product attribute, prepare that property as a usable field in a suitable transformation workflow before promising a chart based on it.

Can I compare Mixpanel activity with advertising data?

Yes. Add sources such as Google Ads to the same report and use consistent dates and campaign identifiers where available. Mixpanel UTM properties reflect the tracking you send, while ad platforms use their own attribution. Comparing activity and spend is useful, but joining them by date alone does not prove which ad caused an event.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.