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Connect Airtable to Data Studio (ex Looker Studio)

Connect Airtable to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Airtable reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Airtable reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Airtable every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Airtable report can be live in a few minutes. Authorize your Airtable account, pick your ad accounts, and your data source is ready.

Built for agencies with many accounts

Pull several accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Airtable to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Airtable to Data Studio with Catchr?

To connect Airtable to Looker Studio (Data Studio), open the Catchr connector, authorize your Airtable account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Airtable connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Airtable data source.

3. Connect your Airtable account

Sign in with your Airtable account that has access to the accounts you want to report on. Make sure your user has the right Airtable permissions.

4. Select your Airtable accounts

Choose one or several accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Airtable metrics and dimensions.

6. Customize your dashboard

Use , Date, Airtable Base Name, Airtable Table Name, Airtable Record ID, Airtable Created Time and many more.

Airtable metrics and dimensions available in Data Studio

Access 0 metrics and 20 dimensions from Airtable connectors including , Date, Airtable Base Name, Airtable Table Name, Airtable Record ID, Airtable Created Time and more.

0

Available metrics

20

Available dimensions

Build better Airtable dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Airtable performance

Track Airtable in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Airtable to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect Airtable to Looker Studio?

Connect Airtable in Catchr using access to the base you want to report on, then select the relevant table in the Catchr Looker Studio connector. Start with record ID and a few simple fields. Confirm that the table contains the reporting rows you expect before creating summary charts.

Can Catchr use the custom fields in my Airtable table?

Yes. Catchr reads the selected table's field definitions and builds fields for the data source. The available columns therefore depend on your base rather than one universal marketing schema. Keep names and types consistent when several tables are intended to support the same dashboard.

Why is my Airtable base missing from the connection?

Check that the authorization includes the intended base and the necessary read access. Airtable personal access tokens have both scopes and resource permissions, and the token user's own permissions still apply. Access to one base does not automatically grant access to every base in the workspace.

What happens when I add or change an Airtable column?

Review and refresh the data source fields in Looker Studio after the schema changes. A new field needs to be recognized before charts can use it, and a changed type can affect existing calculations. Check dependent charts before sharing an updated report.

Can I analyze relationships between Airtable tables?

Yes, but linked records need deliberate handling. They represent relationships rather than a flat measure you can sum. Use record IDs to connect the relevant datasets and decide how multiple matches should be treated. A one-to-many relationship can repeat an amount and inflate totals if it is blended without aggregation.

Which Airtable field should control my report's date range?

Choose the business date that matches the question, such as campaign launch date, invoice date or task completion date. Record creation time only tells you when the row was created. Catchr exposes creation time separately; it should not silently replace the date on which the underlying activity occurred.

Can I compare an Airtable marketing plan with actual ad spend?

Yes. Add Google Ads and use consistent campaign identifiers to compare budget or planning rows with actual spend. Aggregate both sides to the same campaign and period before blending so a daily spend series does not repeatedly multiply a monthly budget.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.