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Connect Youtube to Data Studio (ex Looker Studio)

Connect Youtube to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for Youtube reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding Youtube reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from Youtube every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first Youtube report can be live in a few minutes. Authorize your Youtube account, pick your ad accounts, and your data source is ready.

Built for agencies with many Social accounts

Pull several Social accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

Youtube to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Momentum

For in-house teams and small agencies.

$ 70 /mo

Billed monthly · cancel anytime

Platforms5
Accounts30
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect Youtube to Data Studio with Catchr?

To connect Youtube to Looker Studio (Data Studio), open the Catchr connector, authorize your Youtube account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr Youtube connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure Youtube data source.

3. Connect your Youtube account

Sign in with your Youtube Analytics account that has access to the accounts you want to report on. Make sure your user has the right Youtube Analytics permissions.

4. Select your Youtube accounts

Choose one or several Social accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your Youtube metrics and dimensions.

6. Customize your dashboard

Use Views, Estimated Minutes Watched, Average View Duration, Subscribers Gained, Estimated Revenue, Date, Country, Device Type, Insight Traffic Source Type, Subscribed Status and many more.

Youtube metrics and dimensions available in Data Studio

Access 36 metrics and 180 dimensions from Youtube connectors including Views, Estimated Minutes Watched, Average View Duration, Subscribers Gained, Estimated Revenue, Date, Country, Device Type, Insight Traffic Source Type, Subscribed Status and more.

36

Available metrics

180

Available dimensions

Build better Youtube dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Views, Estimated Minutes Watched, Average View Duration, Subscribers Gained, Estimated Revenue always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on Youtube performance

Track Youtube Views, Estimated Minutes Watched, Average View Duration, Subscribers Gained, Estimated Revenue in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Youtube to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect YouTube Analytics to Looker Studio with Catchr?

Connect YouTube in Catchr using a Google account authorized to access the channel's analytics, then select the channel in your Catchr data source for Looker Studio. Begin with a channel-level report for a recent completed period using Views and Estimated Minutes Watched. Add video titles and other breakdowns once the totals match your intended channel and date range. Public access to a channel page does not grant access to its private analytics or revenue.

Does Looker Studio have a native YouTube Analytics connector?

Yes. Google provides a native YouTube Analytics connector, so a third-party connector is not required for every YouTube dashboard. Catchr offers a separate connection alongside your other marketing sources. Compare the fields, channel access, and reporting workflow you need before choosing. Google's YouTube Analytics connector guide explains its connection options; those options should not be assumed to match Catchr's setup exactly.

Which YouTube metrics and breakdowns can I report on?

Catchr's catalog includes views, estimated watch time, average view duration, likes, comments, shares, subscribers gained and lost, and monetization metrics where permitted. Channel and video reporting can use supported breakdowns such as country, traffic source, device, and viewer demographics. YouTube restricts which metrics and dimensions work together, so build focused charts rather than combining every breakdown in one table. Small audience segments may also be unavailable rather than representing zero viewers.

How should I report watch time and subscriber growth?

Use Estimated Minutes Watched for viewing time over the selected period and divide by 60 if you want hours. Keep that total separate from Average View Duration, and do not add averages across days or videos. Calculate net subscriber change as Subscribers Gained minus Subscribers Lost for the same scope and dates. The channel's current Subscriber Count is a separate snapshot; repeating it on dated rows does not create historical subscriber totals.

Why do my numbers differ from YouTube Studio or a video's public counter?

First match the channel, video selection, date range, filters, and metric definition. A current Video View Count or channel total is not the same as Views measured during a selected period. YouTube Analytics also returns data only through the last day for which all requested metrics are available, so adding a slower metric can shorten the returned period. Check recent days separately and start with a simple views report before adding revenue or detailed audience breakdowns.

Can I analyze YouTube Shorts separately from other videos?

Catchr exposes Creator Content Type for supported analytics combinations, which can help separate content formats. Keep the view definition in mind: YouTube changed Shorts Views on March 31, 2025 to count starts and replays without a minimum watch time. A trend spanning that change needs context. Catchr's current field catalog does not expose Engaged Views, so do not relabel Views as that metric or assume it measures the same viewing behavior across formats.

Can I report on YouTube revenue and advertising performance?

Catchr includes estimated revenue, estimated ad revenue, monetized playbacks, ad impressions, and CPM-related fields for channels with the required access and available monetization data. Estimated revenue is not a finalized payout, and ad impressions are not the same as video views. These measures concern monetization of your channel. For money you spend promoting videos, use the Google Ads source and keep advertiser spend separate from creator earnings.

Can I combine several YouTube channels with other marketing data?

Yes. Connect the channels you are authorized to report on and retain channel and video IDs when comparing results. Use consistent dates and metric definitions, and avoid duplicating channel totals across video rows in a blend. Add website or campaign data separately to explore how content supports acquisition. For example, compare YouTube trends with GA4 reporting, while treating correlations as context rather than proof that a particular viewer became a customer.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.