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Connect AppsFlyer to Data Studio (ex Looker Studio)

Connect AppsFlyer to Data Studio (ex Looker Studio) and and build automated dashboards without CSV exports, spreadsheets, or manual API setup.

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Why do agencies use Catchr for AppsFlyer reporting in Data Studio (Looker Studio)?

Catchr lets media buyers and agencies stop rebuilding AppsFlyer reports by hand: the data lands in Data Studio ready to chart, for every ad account you manage.

No manual csv export
‍

Stop downloading files from AppsFlyer every time a client report, spreadsheet, or dashboard needs fresh numbers.

Connected in minutes

Your first AppsFlyer report can be live in a few minutes. Authorize your AppsFlyer account, pick your ad accounts, and your data source is ready.

Built for agencies with many Advertising accounts

Pull several Advertising accounts into one data source, then filter by account to build a report per client or brand in the same Data Studio file.

AppsFlyer to Looker Studio pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

How to connect AppsFlyer to Data Studio with Catchr?

To connect AppsFlyer to Looker Studio (Data Studio), open the Catchr connector, authorize your AppsFlyer account, select the ad accounts you want to report on, then create your report.

1. Open the Catchr AppsFlyer connector in Looker Studio

Click the connector link to open it inside Looker Studio. You will be asked to authorize the connector before creating your data source.

2. Authorize Looker Studio (Data Studio) and Catchr

Choose the Google account you use for Looker Studio and authorize Catchr to create a secure AppsFlyer data source.

3. Connect your AppsFlyer account

Sign in with your AppsFlyer account that has access to the accounts you want to report on. Make sure your user has the right AppsFlyer permissions.

4. Select your AppsFlyer accounts

Choose one or several Advertising accounts, depending on the report you want to build.

5. Create your Data Studio report

Click Create report, then add charts, scorecards, tables, filters, and date controls using your AppsFlyer metrics and dimensions.

6. Customize your dashboard

Use Revenue, Cost, Installs, ROI, Conversion Rate, AF Purchase (Unique Users), Campaign, Media Source, Channel, App Name, Country Code, Date and many more.

AppsFlyer metrics and dimensions available in Data Studio

Access 40 metrics and 140 dimensions from AppsFlyer connectors including Revenue, Cost, Installs, ROI, Conversion Rate, AF Purchase (Unique Users), Campaign, Media Source, Channel, App Name, Country Code, Date and more.

40

Available metrics

140

Available dimensions

Build better AppsFlyer dashboards in Data Studio (ex Looker Studio)

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

Client reporting for agencies

Create clean Looker Studio dashboards for each client with with Revenue, Cost, Installs, ROI, Conversion Rate, AF Purchase (Unique Users) always up to date.

Budget pacing

Compare daily spend with the monthly budget of each campaign, so overspend shows up mid-month instead of on the invoice.

Review what drives results across

Compare to see where budget, traffic, or revenue is improving and where performance is dropping.

Compare with your other channels

Combine with your others marketing to understand performance across your full acquisition journey.

Keep an eye on AppsFlyer performance

Track AppsFlyer Revenue, Cost, Installs, ROI, Conversion Rate, AF Purchase (Unique Users) in refreshable Data Studio dashboards so you can spot changes before they become reporting problems.

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

AppsFlyer to Data Studio (ex Looker Studio): FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect AppsFlyer to Looker Studio?

Connect AppsFlyer in Catchr, select the app you want to analyze and create a data source with the Catchr Looker Studio connector. Start with an acquisition overview by campaign, then add the in-app events that represent activation or purchases for your business.

What is the difference between activity revenue and lifetime revenue?

Activity revenue describes revenue generated during the selected activity period. Lifetime or cohort reporting follows users acquired in a defined period and measures their subsequent value. These answer different questions. Use the same reporting basis on both sides of a comparison rather than assuming that matching dates make the totals equivalent.

Can I compare event counts with the number of users who converted?

Yes. Catchr includes event-counter, sales and unique-user fields for supported events such as purchases and registrations. A user can perform an event several times, so the event count can exceed the number of people involved. Label each measure clearly when calculating conversion or purchase frequency.

Can I analyze performance by campaign, ad set and ad?

Catchr exposes campaign, ad-set and ad identifiers alongside app and channel information. Use IDs where possible to avoid combining different campaigns that share a name. Keep the app identifier in multi-app reports, because the same campaign label may be used across several products.

Why do AppsFlyer and an ad network report different conversions?

Compare the attribution lookback, attributed touch type, event definition and reporting dates. Also check whether one report is activity-based and the other follows an acquisition cohort. A difference in those rules can change the totals even when both systems received the underlying event.

Should I add daily active users to get monthly active users?

No. The same user can be active on several days. Adding daily counts therefore does not produce a deduplicated monthly audience. Catchr includes activity DAU and MAU-related fields; use the metric for the period you intend to describe and preserve its definition in the chart title.

Can I combine AppsFlyer with TikTok Ads cost data?

Yes. Add TikTok Ads to compare advertising investment with app outcomes. Match campaign IDs, currency and the acquisition period. Keep network-reported conversions separate from AppsFlyer's attribution view instead of adding both counts together.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.