Mailchimp Email campaign overview - analyze and share your campaign easily with this ready-to-go template for Looker Studio.
Use this Mailchimp Campaign Overview template to turn campaign-level email data into a clear Looker Studio report. It focuses on the metrics teams check most often after a send: emails sent, opens, clicks, unique clicks, open rate, click rate, new subscribers, and unsubscribes.
Freelancers, agencies, and marketing practitioners can use it to review campaign performance, compare engagement by campaign, and share results with clients or internal stakeholders without rebuilding the same report from scratch.
The template is built for recurring email reporting, post-campaign reviews, and quick performance snapshots when you need to understand which Mailchimp campaigns are driving engagement and which ones need improvement.
You can track campaign-level email performance using emails sent, opens, clicks, unique clicks, open rate, click rate, new subscribers, and unsubscribes in Looker Studio.
It is designed for freelancers, agencies, and marketing teams that need a repeatable way to report Mailchimp campaign results to clients, managers, or campaign stakeholders.
It groups performance by campaign, making it easier to compare engagement, identify campaigns with strong click activity, and spot sends that may need better targeting, content, or subject lines.
Yes. The template includes new subscribers and unsubscribes, so you can review how each campaign affects list growth and whether a send may be causing audience drop-off.
The template saves time by providing a ready-to-use reporting structure for the core Mailchimp campaign KPIs marketers usually need after each email send.
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Connect your data thanks to the Catchr connector used in this template.
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