Follow essential KPIs of your Microsoft Ads campaign! Ready-to-use dashboard template for Looker Studio.
This Microsoft Ads Looker Studio template helps freelancers, agencies, and marketing teams monitor paid search performance from one ready-to-use dashboard. It brings together campaign results, keyword activity, audience insights, and core advertising KPIs so you can review performance without rebuilding reports from scratch.
Use it to track impressions, clicks, CTR, spend, average CPC, conversions, conversion rate, cost per conversion, and return on ad spend. The template also includes visibility indicators such as absolute top impression share lost to rank and lost to budget, helping you understand whether performance is limited by bids, ranking, or budget availability.
The dashboard is useful for recurring reporting, weekly optimization, and client-facing performance reviews. It gives practitioners a structured view of Microsoft Ads data so they can quickly spot where spend is working, where visibility is being lost, and which campaigns need attention.
CPM is a calculated field using Spend and Impressions
You can track Microsoft Ads performance across impressions, clicks, CTR, spend, average CPC, conversions, conversion rate, cost per conversion, return on ad spend, CPM, and impression share lost due to rank or budget.
The dashboard makes it easier to compare campaigns, campaign types, keywords, devices, countries, and audience segments so you can identify where spend is efficient, where conversion costs are rising, and where visibility is being limited.
Yes. Agencies can use the template to prepare recurring Microsoft Ads reports with campaign, keyword, audience, and spend metrics, then filter views by date range, account, ad group, or campaign type during client reviews.
The template includes dimensions such as campaign name, campaign type, keyword, bid strategy type, gender, age group, device type, country, and date for detailed performance analysis.
Yes. It includes absolute top impression share lost to rank and absolute top impression share lost to budget, helping you see whether ads are losing premium placement because of ranking constraints or budget limits.
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