Google Ads most essential KPIs in 1 template dashboard!
Track the core Google Ads KPIs your clients and teams ask for most often in a Looker Studio dashboard built around performance, campaign analysis, keyword reporting, and audience insights.
The template brings together impressions, clicks, CTR, average CPC, cost, conversions, conversion rate, cost per conversion, and average CPM so you can quickly understand whether spend is producing efficient traffic and measurable outcomes.
Use it to save time on weekly or monthly Google Ads reporting, spot budget or ranking constraints, and prepare clearer optimization discussions without rebuilding the same KPI dashboard from scratch.
You can track essential Google Ads KPIs including impressions, clicks, CTR, average CPC, cost, conversions, conversion rate, cost per conversion, and average CPM, with views for overview, campaign, keyword, and user analysis.
Yes. The template lets you review performance by campaign name and advertising channel, making it useful for comparing spend, traffic, conversions, and efficiency across active Google Ads campaigns.
Yes. It includes keyword analysis so freelancers, agencies, and marketing teams can evaluate which keywords drive clicks, cost, CTR, conversions, and cost per conversion.
Yes. The template includes search lost absolute top impression share due to rank and budget, helping you see when ads may be missing top placement opportunities because of bidding, quality, or budget limits.
The dashboard can be filtered by date range, account, advertising channel, and keyword, so you can narrow reports for specific clients, campaigns, time periods, or optimization checks.
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