Google Ads Keyword Performance Data Studio dashboard template

Track Google Ads keyword performance in a focused 1-page Looker Studio dashboard built for day-to-day paid search analysis. The report helps freelancers, agencies, and marketing teams review how each keyword contributes to traffic, spend, and conversions without rebuilding tables from scratch.

Use keyword, match type, ad group, and date dimensions to compare search intent segments, monitor performance trends, and isolate the terms that need budget, bid, or structure changes. The ad group filter makes it easier to review strategy effectiveness across campaigns or client accounts.

• Monitor core PPC KPIs including cost, impressions, clicks, CTR, average CPC, all conversions, conversion rate, and cost per conversion.
• Identify keywords that spend budget without enough conversion volume.
• Compare keyword match types to understand which targeting approach drives more efficient results.
• Use lost absolute top impression share from budget and rank to spot visibility limits caused by spend caps or ad rank issues.

This template is useful for recurring reporting, campaign optimization reviews, and client conversations where you need a clear view of keyword efficiency and search visibility.