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Google Ads Keyword Performance Data Studio dashboard template

Analyze your keyword performance with a streamlined 1-page Looker Studio dashboard.

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Google Ads Keyword Performance dashboard template

Track Google Ads keyword performance in a focused 1-page Looker Studio dashboard built for day-to-day paid search analysis. The report helps freelancers, agencies, and marketing teams review how each keyword contributes to traffic, spend, and conversions without rebuilding tables from scratch.

Use keyword, match type, ad group, and date dimensions to compare search intent segments, monitor performance trends, and isolate the terms that need budget, bid, or structure changes. The ad group filter makes it easier to review strategy effectiveness across campaigns or client accounts.

  • Monitor core PPC KPIs including cost, impressions, clicks, CTR, average CPC, all conversions, conversion rate, and cost per conversion.
  • Identify keywords that spend budget without enough conversion volume.
  • Compare keyword match types to understand which targeting approach drives more efficient results.
  • Use lost absolute top impression share from budget and rank to spot visibility limits caused by spend caps or ad rank issues.

This template is useful for recurring reporting, campaign optimization reviews, and client conversations where you need a clear view of keyword efficiency and search visibility.

Metrics used

  • Cost
  • Impressions
  • Clicks
  • CTR
  • Avg. CPC
  • All conv.
  • All conv. rate
  • Cost / All conv.
  • Search lost abs. top IS (budget)
  • Search lost abs. top IS (rank)

Dimensions used

  • Keyword
  • Keyword Match type
  • Ad group
  • Date

Questions you can answer with this template

What can I analyze with this Google Ads keyword performance template?

You can analyze keyword-level spend, impressions, clicks, CTR, average CPC, conversions, conversion rate, and cost per conversion. The template also includes keyword, match type, ad group, and date dimensions so you can compare performance by targeting setup and time period.

What can I analyze with this Google Ads keyword performance template?

It helps you find keywords that drive clicks but weak conversion outcomes, compare cost per conversion across terms, and review CTR or CPC patterns. This gives you a faster starting point for pausing inefficient keywords, adjusting bids, or refining ad group structure.

Can I compare keyword performance by ad group?

Yes. The template uses ad group as a dimension and supports filtering by ad group name, making it easier to compare keyword strategies across different themes, services, products, or client campaign structures.

Does the template show budget or rank visibility issues?

Yes. It includes search lost absolute top impression share due to budget and rank, which helps you understand whether important keywords are losing premium search visibility because of limited budget or ad rank constraints.

Who is this Looker Studio template designed for?

It is designed for freelancers, agencies, and marketing practitioners who manage Google Ads accounts and need a concise keyword performance report for optimization work, client reporting, or recurring PPC reviews.

Get Google Ads Keyword Performance into Data studio in 3 steps.

Get the template

Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!

Connect your data

Connect your data thanks to the Catchr connector used in this template.

Open your report

Enjoy this template with your data, automatically refresh, so always up-to-date.

Use this Data Studio template

Copy the free Data (Looker) Studio template, connect your account , and get a clear view of the insight you need.

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Data Studio Looker Studio templates FAQ

Analyze your Google Ads Keyword Performance performance in Data Studio with a ready-to-use dashboard template. Track key metrics, dimensions, and build clearer reports faster with Catchr.

What is this Google Ads Keyword Performance Data Studio template used for ?

This template helps you visualize your Google Ads Keyword Performance data in Data Studio. You can use it to monitor performance, follow key metrics, and create clearer marketing reports without starting from scratch.

Do I need technical skills to use this template ?

No. The template is designed to be simple to use. You only need to connect your Google Ads Keyword Performance account through Catchr, then open the report in Data Studio.

Can I customize this Google Ads Keyword Performance dashboard template ?

Yes. Once you copy the template, you can edit charts, metrics, filters, colors, and layout to match your reporting needs.

Is this Data Studio template free ?

Yes, the template is free to use. You can copy it and connect your own data. The connector may require a Catchr subscription after the free trial.

How often is the data updated ?

Your data can be refreshed automatically through Catchr, so your Data Studio report stays up to date without manual exports.

Can I use this template for client reporting ?

Yes. You can copy the template, connect a client’s Google Ads Keyword Performance account, customize the report, and share it directly from Data Studio.

Who is this template made for ?

This template is useful for marketers, agencies, freelancers, and teams that need a faster way to report on Google Ads Keyword Performance performance.

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