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Facebook Ads + Google Ads Data Studio dashboard template

Get an overview of added data from your Facebook Ads and Google Ads account. You can now all your investment in one dashboard !

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Facebook Ads and Google Ads performance dashboard

Use this Facebook Ads and Google Ads Looker Studio template to review paid media performance across both platforms in one report. The first page combines your Meta and Google Ads results so you can monitor total investment, impressions, clicks, conversions, revenue, and ROAS without switching between ad managers.

The template also includes separate dashboard pages for each channel, helping freelancers, agencies, and marketing teams compare platform performance while keeping the details needed for campaign-level analysis.

  • Track core paid acquisition KPIs: investment, impressions, CPM, clicks, CPC, CTR, conversions, revenue, and ROAS.
  • Compare Facebook Ads and Google Ads performance by date and campaign name.
  • Spot which campaigns generate efficient traffic, conversions, and revenue.
  • Save reporting time by consolidating cross-channel paid media data in Looker Studio.

This template is useful for recurring client reporting, weekly campaign reviews, budget allocation discussions, and performance checks across search and social advertising.

Metrics used

Facebook Ads

  • Investment
  • Impressions
  • Cost per Mille
  • Clicks
  • Cost per Clicks
  • Clicks Through Rate
  • Conversions
  • Revenue
  • ROAS

Google Ads

  • Investment
  • Impressions
  • Cost per Mille
  • Clicks
  • Cost per Clicks
  • Clicks Through Rate
  • Conversions
  • Revenue
  • ROAS

Dimensions used

Facebook Ads

  • Date
  • Campaign name

Google Ads

  • Date
  • Campaign name

Questions you can answer with this template

What does this Facebook Ads and Google Ads template help me report on?

It helps you report on combined paid media performance from Facebook Ads and Google Ads, including investment, impressions, clicks, conversions, revenue, and ROAS, with additional pages for reviewing each platform separately.

What does this Facebook Ads and Google Ads template help me report on?

The template focuses on paid advertising KPIs such as investment, impressions, cost per mille, clicks, cost per click, click-through rate, conversions, revenue, and return on ad spend.

Can I compare Facebook Ads and Google Ads campaigns in the same report?

Yes. The template is designed to show cumulative results across both platforms and individual dashboards for each ad source, making it easier to compare campaign performance by date and campaign name.

Who is this template useful for?

This template is useful for freelancers, agencies, and marketing practitioners who need a clear cross-channel paid media report for client updates, campaign monitoring, or budget review meetings.

How can this template save time in paid media reporting?

It brings Facebook Ads and Google Ads metrics into one Looker Studio dashboard, reducing manual exports and helping you review spend, traffic, conversions, revenue, and ROAS from a single reporting view.

Get Facebook Ads + Google Ads into Data studio in 3 steps.

Get the template

Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!

Connect your data

Connect your data thanks to the Catchr connector used in this template.

Open your report

Enjoy this template with your data, automatically refresh, so always up-to-date.

Use this Data Studio template

Copy the free Data (Looker) Studio template, connect your account , and get a clear view of the insight you need.

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Data Studio Looker Studio templates FAQ

Analyze your Facebook Ads + Google Ads performance in Data Studio with a ready-to-use dashboard template. Track key metrics, dimensions, and build clearer reports faster with Catchr.

What is this Facebook Ads + Google Ads Data Studio template used for ?

This template helps you visualize your Facebook Ads + Google Ads data in Data Studio. You can use it to monitor performance, follow key metrics, and create clearer marketing reports without starting from scratch.

Do I need technical skills to use this template ?

No. The template is designed to be simple to use. You only need to connect your Facebook Ads + Google Ads account through Catchr, then open the report in Data Studio.

Can I customize this Facebook Ads + Google Ads dashboard template ?

Yes. Once you copy the template, you can edit charts, metrics, filters, colors, and layout to match your reporting needs.

Is this Data Studio template free ?

Yes, the template is free to use. You can copy it and connect your own data. The connector may require a Catchr subscription after the free trial.

How often is the data updated ?

Your data can be refreshed automatically through Catchr, so your Data Studio report stays up to date without manual exports.

Can I use this template for client reporting ?

Yes. You can copy the template, connect a client’s Facebook Ads + Google Ads account, customize the report, and share it directly from Data Studio.

Who is this template made for ?

This template is useful for marketers, agencies, freelancers, and teams that need a faster way to report on Facebook Ads + Google Ads performance.

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