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Ads Overview Data Studio dashboard template

Get a full report about your ads for Google Ads, Microsoft Ads, Facebook/Instagram Ads and LinkedIn Ads and the total in one report.

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Multi-Channel Ads Performance Dashboard

Use this Ads Overview Looker Studio template to report on paid media performance across Google Ads, Microsoft Ads, Facebook and Instagram Ads, and LinkedIn Ads from one structured dashboard.

The template brings together consolidated results and platform-level breakdowns so freelancers, agencies, and marketing teams can compare investment, traffic, conversions, revenue, leads, and efficiency without rebuilding separate reports for each ad network.

Monitor core acquisition KPIs including impressions, clicks, investment, conversions, cost per conversion, cost per acquisition, CPC, CPM, CTR, CVR, revenue, and ROAS. For LinkedIn Ads, the report also covers leads, CPL, engagement, and CPE.

  • Compare total ad spend and return across Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn Ads.
  • Analyze performance by campaign, ad group, keyword, objective, country, week, platform, and date.
  • Spot which channels and campaigns are driving conversions, revenue, leads, and efficient acquisition costs.
  • Prepare recurring client or internal paid media reports faster with a reusable multi-channel reporting view.

Metrics used

‍Google Ads

  • Impressions
  • Clicks
  • Investment
  • Conversions
  • Cost per Conversion
  • Revenue
  • ROAS
  • CVR‍
  • Cost per Acquisition
  • Cost per Mille
  • Cost per Clicks
  • Clicks Through Rate

Microsoft Ads

  • Impressions
  • Clicks
  • Investment
  • Conversions
  • Cost per Conversion
  • Revenue
  • ROAS
  • CVR‍
  • Cost per Acquisition
  • Cost per Clicks
  • Clicks Through Rate

Facebook Ads

  • Investment
  • Revenue
  • ROAS
  • Cost per Acquisition
  • Conversions
  • Impressions
  • Clicks
  • Cost per Clicks
  • Clicks Through Rate
  • Purchase
  • Cost per Mille

LinkedIn Ads

  • Investment
  • Revenue
  • ROAS
  • Leads
  • CPL
  • CPC
  • Engagement
  • CPE

Dimensions used

Facebook Ads

  • Campaign
  • Week
  • Ad group
  • Platform
  • Objective
  • Country

Microsoft Ads

  • Keyword
  • Campaign
  • Ad group
  • Week

Google Ads

  • Keyword
  • Campaign
  • Ad group
  • Week

LinkedIn Ads

  • Date
  • Campaign name

Questions you can answer with this template

Which ad platforms does this Ads Overview template support?

This template is designed for Google Ads, Microsoft Ads, Facebook and Instagram Ads, and LinkedIn Ads, with consolidated paid media reporting and platform-specific views for deeper analysis.

Which ad platforms does this Ads Overview template support?

The dashboard includes impressions, clicks, investment, conversions, cost per conversion, cost per acquisition, CPC, CPM, CTR, CVR, revenue, and ROAS. LinkedIn Ads metrics also include leads, CPL, engagement, and CPE.

Can I use this dashboard for agency client reporting?

Yes. Agencies can use it to centralize paid media results across multiple ad platforms, compare channel performance, and reduce the time spent combining separate ad manager exports into recurring reports.

What dimensions can I use to analyze ad performance?

You can review results by campaign, ad group, keyword, week, platform, objective, country, date, and LinkedIn campaign name, depending on the advertising source connected to the report.

How does this template support paid media optimization decisions?

It helps marketers compare where budget is generating clicks, conversions, revenue, leads, and return, making it easier to find underperforming campaigns, shift spend, and prioritize optimization work.

Get Ads Overview into Data studio in 3 steps.

Get the template

Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!

Connect your data

Connect your data thanks to the Catchr connector used in this template.

Open your report

Enjoy this template with your data, automatically refresh, so always up-to-date.

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Data Studio Looker Studio templates FAQ

Analyze your Ads Overview performance in Data Studio with a ready-to-use dashboard template. Track key metrics, dimensions, and build clearer reports faster with Catchr.

What is this Ads Overview Data Studio template used for ?

This template helps you visualize your Ads Overview data in Data Studio. You can use it to monitor performance, follow key metrics, and create clearer marketing reports without starting from scratch.

Do I need technical skills to use this template ?

No. The template is designed to be simple to use. You only need to connect your Ads Overview account through Catchr, then open the report in Data Studio.

Can I customize this Ads Overview dashboard template ?

Yes. Once you copy the template, you can edit charts, metrics, filters, colors, and layout to match your reporting needs.

Is this Data Studio template free ?

Yes, the template is free to use. You can copy it and connect your own data. The connector may require a Catchr subscription after the free trial.

How often is the data updated ?

Your data can be refreshed automatically through Catchr, so your Data Studio report stays up to date without manual exports.

Can I use this template for client reporting ?

Yes. You can copy the template, connect a client’s Ads Overview account, customize the report, and share it directly from Data Studio.

Who is this template made for ?

This template is useful for marketers, agencies, freelancers, and teams that need a faster way to report on Ads Overview performance.

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