Connect TikTok to Power BI

Authorize the TikTok account in Catchr with access to its profile and eligible business analytics. In Catchr’s Power BI query builder, select daily account activity and a separate video table and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping account activity dates versus accumulated video performance clear in the model.

Catchr's TikTok Organic catalog covers account video views, profile views, likes, comments, shares and follower changes. Video-level fields include views, favorites, reach, watch time and full-video watch rate where TikTok makes them available. Add the video description or link to identify content, and check availability before using business-specific actions such as website clicks or lead submissions.

It depends on the report. Daily account metrics describe activity for the selected dates. In the video report, Catchr selects videos by publication date and retrieves the counters TikTok currently returns for those videos. Those counters can include activity accumulated after publication. Do not compare a table of videos published last month directly with an account chart of views received last month.

Yes, where TikTok returns the relevant account insights. Use Daily Total Followers to show the audience size and Daily New Followers and Daily Lost Followers to explain changes. Do not sum daily follower totals across a month: that repeatedly counts the same audience. Keep an end-of-period follower total separate from followers gained or lost during the period.

Catchr includes account audience distributions by age, gender, country and city where available. Build a separate chart for each distribution. These are aggregate audience breakdowns, not a list of identifiable followers or a combined age-by-city analysis. Missing or limited categories should not be treated as proof that no followers belong to them.

First compare the same account, reporting period and metric. Check whether the reference is daily account activity or the accumulated performance of selected videos. Also confirm whether a metric counts views or unique viewers, since repeated viewing can produce different totals. Recent processing and cached data can affect freshness; verify a completed period before investigating a persistent discrepancy.

No. This source focuses on account and content analytics. Use TikTok Ads for paid campaign reporting, TikTok GMV Max for GMV Max performance, and TikTok Shop for commerce data. You can place those sources in the same dashboard, but their views, attribution and revenue measures should remain clearly labelled.