blog post

The Most Useful TikTok KPIs to Optimize Your Digital Marketing Strategy

Florian Cabirol
October 24, 2023
The Most Useful TikTok KPIs to Optimize Your Digital Marketing Strategy

Quick steps to create a TikTok report with Looker Studio:

You can easiliy create a TikTok report following this step :

  1. Get informations from the data integration from our TikTok connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
  4. Use charts with your metrics and dimensions.
If you need more informations, you can follow the tutorial. You can also find a template for TikTok at the end of the page.

The tutorial

Quick steps to create a TikTok report with PowerBI:

You can easiliy create a TikTok report following this step :

  1. Get informations from the data integration from our TikTok connector.
  2. Create a source on
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for TikTok at the end of the page.

The tutorial

TikTok is home to more than one billion active users from around the globe. By providing endless opportunities for organic growth and visibility, the app has made its mark in social media shortly after its launch. Due to its popularity, this video-sharing platform has become one of the top picks for creators to display their skills or talent for recognition and finance.

However, understanding how the TikTok metrics work and setting specific milestones to analyze your progress is essential for a higher success rate on the platform. One of the best ways to do this is by incorporating specific TikTok KPIs in your marketing strategy. So, we have done the homework and shortlisted some of the best KPIs to help meet your business needs.

Read below and find out the most useful KPIs you need to boost your TikTok performance. Let's get started!

The Key TikTok KPIs: Why Do They Matter

The key performance indicators or KPIs are the calculable figures to measure the performance of your social media marketing strategies and ad campaigns over time. Each social media platform has numerous chances for the creators to grow and succeed by taking advantage of these KPIs. So, let's break down the key TikTok metrics and see why they even matter!

  • Reach covers the number of views on your videos or the number of creators who have featured your audio or hashtag in their content.
  • Conversion means the growth in sales or traffic to the website because of effective ad campaigns and digital marketing strategy.
  • Engagement represents the total number of likes, shares, and comments received on your published content.

There are several reasons for KPIs to stand as the most integral part of almost all successful business strategies. They let you estimate the average progress after you hit a particular milestone. You can then identify the gaps and optimize your video content and profile based on the stats or figures obtained through monitoring those KPIs.

Must-Know TikTok KPIs to Optimize Your Performance

KPIs are essential for analyzing the creator's marketing success on TikTok. But with hundreds and thousands of business parameters in the social market, how can you find the KPIs most suited for your profile? Well, lighten up! We have assembled the most useful TikTok KPIs you can employ to gain maximum exposure and visibility on TikTok!

1. Number of Followers

Follower growth is one of the best indicators to gauge your TiKTok Performance. It measures the number of fresh followers gained on your account over a particular timeline. Through this, you can estimate to which extent the users find your content relevant or interesting. Moreover, it raises brand awareness, improving your chances of earning more revenue in return.

You can calculate the number of followers by the following formula:

The number of followers gained in your set time limit / The number of followers you had at the beginning x 100

2. Relevant Hashtags

Hashtags are a gateway to shape a perfect digital marketing strategy. They help you reach a broader audience by boosting the visibility and making your posts available to everyone interested in the mentioned hashtag. To make the most of this KPI, you can experiment with the trending hashtags and evaluate the impact each one of them has on your TiKTok performance.

You can also create a trend or challenge around a specific hashtag and encourage users to participate. This strategy will enable you to evaluate the total number of interactions and leads generated by the content. Visit the website here to incorporate your videos with the most trending hashtags of the year and see how they enhance your visibility.

3. Engagement Rate

Engagement rate is an umbrella term used to analyze the number of likes, shares, and comments on your TikTok videos. While total comments indicate a strong interaction with the audience, the number of likes hints at the popularity of the content. In addition, tracking the number of shares allows you to assess the impact and quality of your published posts.

The formula for calculating the engagement rate is:

The number of likes + comments + shares / The number of followers reached x 100

4. User-Generated Content (UGC)

The number of times other users feature your original audio, hashtag campaign, or brand details in their content is what we call user-generated content. According to TikTok, UGC boosts the TiKTok performance by over 20% compared to paid advertisements. Therefore, it's one of the most valuable KPIs to help circulate your content for advanced reach and accessibility.

5. The Reach of Each Post

Reach refers to the share of unique users who have viewed your published content over a specific time limit. The higher number of views signifies that people resonate well with your videos. However, a lower figure indicates the need to upgrade the content strategy in a way that captivates your audience. You can analyze these stats through the 'overview' tab in TikTok.

However, the formula for a precise calculation is:

Total reach of a recent post Total number of followers x 100

6. Video Completion Rate

This metric displays the number of users who watch your content from start to finish before moving to another video. The higher the percentage of completion rate, the more chances there are for your videos to go viral. Statistics show that shorter videos (15 seconds or less) attain a 90% completion rate, whereas longer videos attain a completion rate of 50% only.

The following formula will help you calculate the video completion rate:

Viewers who watched your videosTotal Impressions (viewers who clicked on the video) x 100

7. Live Video Metrics

TikTok Live is an excellent opportunity for creators to foster a genuine connection with the audience and expand their online network. However, creators often don't assess the live video insights, deeming it a side activity. In this aspect, unique viewers and diamonds are the most significant metrics to help you optimize your performance.

Let's break them down for your ease!

  • The number of unique viewers refers to the audience who have seen your TikTok live at least once. It helps you estimate the exact amount of viewers who find your content relevant so you can make strategies to attain a more valuable outcome each time.
  • Diamonds are a virtual currency gifted by your loyal viewer base during TikTok live. It's a useful KPI to assess your popularity on the platform.

8. Best Performing Posts

TikTok's analytic dashboard provides you with the top 3 published posts with the most likes, comments, and shares on each. This way, you can craft the content that aligns best with your audiences' interest rates. The trick is to sift through the comment section and observe the public sentiment to adjust your approach accordingly. Here's how you can view your top content:

  • Log in to your TikTok account.
  • Click on the three dots on the top right corner of your profile picture.
  • Click on 'view analytics.'
  • Select the 'content' tab.

9. Video Views

The best thing about TikTok? You can get a lot of views even without thousands or millions of followers on your hands. So, if you are a newbie, tracking the number of views on your videos is the best way to get a headstart on your competitors. Just publish your content and follow it with a regular assessment of viewership.

Here are a few benchmarks to gain more views on your TikTok videos:

  • Video captions having fewer than 10 words reach an average view rate of around 11%.
  • Video captions between 25-30 words have an average view rate of more than 6%.

10. Average Watch Time

Average watch time is different from assessing the number of views on your videos. It refers to the duration a user spends watching your video and is displayed in seconds. If the average watch time is less than the original length of your video, it's a sign that your content is not striking a chord with your audience.

Why Should Catchr Be Your Go-To Choice for Tracking TikTok KPIs?

Keeping tabs on the Tiktok KPIs is crucial to making the most of your marketing campaigns by gaining valuable insights into the return value and audience's interest rate. However, the ever-altering statistics or figures of the real-time data and the constant need to adjust your strategies is no less than a mind-taxing challenge. But hold on!

You no longer need to worry about any of that with Catchr by your side. Whether you want an overview of your profile data or seamless templates to review the ad metrics, the tool has it all sorted! You can move your data from Tiktok to the most used data visualization tools, such as Google Data Studio, Google Sheets, and many others.

The best thing about Catchr? It pulls real-time data from API so you can optimize your strategies based on exact metrics. Through meticulous digital marketing reports and visually appealing templates, the tool also saves you the hassle of managing complex data (all by yourself).

So, what's the wait for? Book a demo right now and turn your marketing data into the best monetary value with easy-to-read and simple visualization!

Bonus : Your free Tiktok Profil Report Template

In this TikTok template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

No items found.

In this TikTok template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

Unlock Insights with Style!

Transform your marketing data into stunning dashboards.

Integrate, visualize, and impress with Catchr's seamless dashboards. Elevate your data game now!
Build your first report
14 days free-trial - No credit card required 🎉

More blog post about TikTok

Explore your TikTok profil data with PowerBI : How-to, metrics and templates

Unlock the power of TikTok marketing analytics with our detailed guide on integrating TikTok data into PowerBI using Catchr. Learn to create dynamic dashboards for insightful marketing strategies.

Florian Cabirol

Connect TikTok Pages to Looker Studio : How-to, templates and metrics...

Get all the information about the views, shares, and likes from your TikTok video inside beautiful reporting tools thanks to Looker Studio. A free template is included!

Florian Cabirol

The Most Useful TikTok KPIs to Optimize Your Digital Marketing Strategy

TikTok KPIs are crucial for achieving organic growth and enhanced user engagement. Read our blog to find the best KPIs and watch them transform your online presence on the platform!

Florian Cabirol