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Connect Outbrain to Google Sheets

Import Outbrain data into Google Sheets with Catchr. Build custom reports, schedule refreshes, and replace manual CSV exports without code.

Trusted by teams that would rather improve campaigns than copy cells.

What a Outbrain export cannot do, and a connected sheet can

Advertising Manager exports one account, one date range, one set of columns. Catchr keeps the same query running, so the sheet you built last month still fills itself this month.

The Monday-morning scramble, deleted

No more opening every Advertising account, changing every date range, downloading every CSV, and rebuilding the same report before the weekly meeting.

One campaign. One shared language.

Organize each source in its own clean tab, then bring spend, traffic, leads, and revenue together in the views your team actually uses.

A file your team can actually work in

Add forecasts, targets, comments, formulas, client notes, and custom calculations around your campaign data.

How to connect Outbrain to Google Sheets

No scripts to maintain. No API documentation to study. No recurring CSV ritual.

Step one

Install the Google Sheets add-on

Add Catchr to Google Sheets from the Google Workspace Marketplace, then open it from the spreadsheet where you want to work.

Connect the Google Sheets add-on

Step Two

Launch the Catchr add-on

Open Google Sheets and start the Catchr add-on. Sign in with your Catchr account.

Step Three

Configure your import

Choose Outbrain, the Advertising accounts, the metrics and dimensions, the date range, and the cell where the data should land.

Step Four

Refresh automatically

Run your first import, then schedule automatic refreshes to keep your spreadsheet up to date while your formulas, charts, and pivot tables continue working.

Outbrain metrics and dimensions available in Google Sheets

Access 37 metrics and 68 dimensions from Outbrain connectors including Date, Campaign Name, Campaign ID, Promoted Content Title, Promoted Content URL, Publisher Name, Country Name, Platform, Spend, Impressions, Clicks, CTR, Conversions, CPA, ROAS, Total Conversion Value.

Available metrics

Available dimensions

View all Outbrain metrics and dimensions

Five tabs that replace five recurring Outbrain headaches

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

What changed since yesterday?

Track Spend, Impressions, Clicks, CTR, Conversions, CPA, ROAS, Total Conversion Value.

Use conditional formatting to flag a campaign whose cost per purchase moved outside your range overnight, or whose frequency climbed while CTR fell.

The media buyer opens one tab and knows where to look.

Will we hit the plan?

Compare planned budget with actual spend by client, ad account, campaign, or market.

Calculate how much of the month has passed, how much of the budget has been consumed, and where the campaign lands at its current pace.

Catch overdelivery on a campaign budget optimization campaign before the end-of-month explanation.

Where should the next budget move go?

Place Outbrain beside other channel.

Compare the KPIs that can genuinely be shared, and keep the Meta-specific ones, such as frequency, reach, and results by objective, in their own source tab. The result is not a forced attribution model.

It is a clearer view of how each channel contributes.

What can we explain in five minutes?

Create a client-facing tab with performance, budget status, key changes, comments, and next actions.

The raw source tabs stay available for deeper investigation, while the client gets the view that answers the questions they actually ask, without a live tour through Ads Manager.

What should we repeat next time?

Keep a structured history of campaign performance, targets, observations, and decisions.

Compare launches, promotions, seasons, creative concepts, or audiences using a reporting structure that remains under your control.

The spreadsheet becomes more than a weekly deliverable. It becomes the memory of your acquisition team.

Integrations

Add the sources that finish the story

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See more Google Sheets data integrations

Outbrain to Google Sheets pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3

Accounts10

Start free trial

Recommended for agencies

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10

Accounts100

Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25

Accounts500

Start free trial

Customer testimonials

What our customers say about us.

85 %

Faster

Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel

CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron

Freelance

hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron

CEO at The Browz – Agency

Outbrain to Google Sheets: FAQs

Answers to common questions about connecting Outbrain data to Google Sheets.

How do I import Outbrain campaign data into Google Sheets?

Install or open the Catchr add-on in Google Sheets, connect Outbrain, and choose the source account(s) you need. Use Get Data to import Apple SKAdNetwork Conversion Average Value and Apple SKAdNetwork Conversion Value into a dedicated raw-data tab.

Can I choose Outbrain accounts, campaign fields, dates, and filters?

Select Apple SKAdNetwork Conversion Average Value, Apple SKAdNetwork Conversion Value, and Apple SKAdNetwork Conversions with the relevant advertiser dimensions available from Outbrain. Set the account(s), date range, and filters before importing a focused result into Google Sheets.

How often can Outbrain campaign results refresh in Google Sheets?

Schedule the Outbrain query to refresh hourly, daily, weekly, or monthly. Keep Apple SKAdNetwork Conversion Average Value and Apple SKAdNetwork Conversion Value current on the cadence that fits a report tracking spend, impressions, clicks, and click-through rate by campaign.

Will Outbrain refreshes keep my pacing formulas and campaign pivots working?

Keep imported Outbrain rows for Apple SKAdNetwork Conversion Average Value and Apple SKAdNetwork Conversion Value in a dedicated data tab, with formulas, charts, and pivot tables in report tabs. Refreshes update the query output while Google Sheets retains its sharing controls.

Which paid media decisions can Outbrain data support in Google Sheets?

Build a Outbrain report that summarizes spend, impressions, clicks, and click-through rate by campaign. Compare Apple SKAdNetwork Conversion Average Value with Apple SKAdNetwork Conversion Value in Google Sheets to guide budget allocation and campaign optimization.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.

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