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Connect Google Merchant center to Google Sheets

Import Google Merchant center data into Google Sheets with Catchr. Build custom reports, schedule refreshes, and replace manual CSV exports without code.

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Trusted by teams that would rather improve campaigns than copy cells.

What a Google Merchant center export cannot do, and a connected sheet can

Product Feed Manager exports one account, one date range, one set of columns. Catchr keeps the same query running, so the sheet you built last month still fills itself this month.

The Monday-morning scramble, deleted

No more opening every Product Feed account, changing every date range, downloading every CSV, and rebuilding the same report before the weekly meeting.

One campaign. One shared language.

Organize each source in its own clean tab, then bring spend, traffic, leads, and revenue together in the views your team actually uses.

A file your team can actually work in

Add forecasts, targets, comments, formulas, client notes, and custom calculations around your campaign data.

Do not start your next Google Merchant center report from cell A1

Start from a Google Merchant center dashboard that is already built, then change what you need.

How to connect Google Merchant center to Google Sheets

No scripts to maintain. No API documentation to study. No recurring CSV ritual.

Step one

Install the Google Sheets add-on

Add Catchr to Google Sheets from the Google Workspace Marketplace, then open it from the spreadsheet where you want to work.

Step Two

Launch the Catchr add-on

Open Google Sheets and start the Catchr add-on. Sign in with your Catchr account.

Step Three

Configure your import

Choose Google Merchant center, the Product Feed accounts, the metrics and dimensions, the date range, and the cell where the data should land.

Step Four

Refresh automatically

Run your first import, then schedule automatic refreshes to keep your spreadsheet up to date while your formulas, charts, and pivot tables continue working.

Google Merchant center metrics and dimensions available in Google Sheets

Access 11 metrics and 80 dimensions from Google Merchant center connectors including Date, Product Title, Product ID, Product Brand Name, Product Category L1, Product Channel, Product Destination Status, Product Availability, Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate.

11

Available metrics

80

Available dimensions

Five tabs that replace five recurring Google Merchant center headaches

Use Catchr to create dashboards that show what is working, what is wasting budget, and where performance is changing.

What changed since yesterday?

Track Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate.

Use formulas or conditional formatting to highlight sudden spend increases, falling conversion volume, or acquisition costs moving outside your target range.

The media buyer opens one tab and immediately knows where to investigate.

Will we hit the plan?

Compare planned budget with actual spend by client, account, campaign, or market.

Calculate how much of the month has passed, how much of the budget has been consumed, and where the campaign is likely to finish at its current pace.

Spot overdelivery and underspending before the end-of-month explanation.

Where should the next budget move go?

Place Google Merchant center beside other channel.

Compare the KPIs that can genuinely be shared across platforms, while preserving channel-specific metrics like Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate in their own source tabs.

The result is not a forced attribution model. It is a clearer view of how each channel is contributing.

What can we explain in five minutes?

What should we repeat next time?

Keep a structured history of campaign performance, targets, observations, and decisions.

Compare launches, promotions, seasons, creative concepts, or audiences using a reporting structure that remains under your control.

The spreadsheet becomes more than a weekly deliverable. It becomes the memory of your acquisition team.

Google Merchant center to Google Sheets pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

Customer testimonials

What our customers say about us.

85 %
Faster
Reporting time

After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.

Valentin Keravel
CEO, Laio – Agency

With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.

Corentin Largeron
Freelance
30
hours saved

The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.

Corentin Largeron
CEO at The Browz – Agency

Google Merchant center to Google Sheets: FAQs

Answers to common questions about connecting Google Merchant center data to Google Sheets.

How do I import Google Merchant center commerce data into Google Sheets?

Install or open the Catchr add-on in Google Sheets, connect Google Merchant center, and choose the source account(s) you need. Use Get Data to import Average Orders Sales and Average Orders Value into a dedicated raw-data tab.

Which Google Merchant center store, product, customer, date, and filter options can I select?

Select Average Orders Sales, Average Orders Value, and Clicks with the relevant product dimensions available from Google Merchant center. Set the account(s), date range, and filters before importing a focused result into Google Sheets.

Can Google Merchant center sales data refresh automatically in Google Sheets?

Schedule the Google Merchant center query to refresh hourly, daily, weekly, or monthly. Keep Average Orders Sales and Average Orders Value current on the cadence that fits a report tracking product impressions, clicks, conversions, and click-through rate.

Will Google Merchant center refreshes preserve my margin formulas and sales dashboards?

Keep imported Google Merchant center rows for Average Orders Sales and Average Orders Value in a dedicated data tab, with formulas, charts, and pivot tables in report tabs. Refreshes update the query output while Google Sheets retains its sharing controls.

What ecommerce decisions can I make with Google Merchant center data in Google Sheets?

Build a Google Merchant center report that summarizes product impressions, clicks, conversions, and click-through rate. Compare Average Orders Sales with Average Orders Value in Google Sheets to guide merchandising, margin, and sales-channel planning.

Still have a question?

Our team is always here to answer any questions you may have about our data connector.

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