Instagram Data Studio dashboard template

Use this Instagram Looker Studio template to monitor the core signals that show how your profile, posts, and reels are performing. It brings together audience growth, media engagement, impressions, saves, shares, comments, likes, reel plays, and calculated engagement rate in a structured 3-page dashboard.

The template is built for freelancers, agencies, and marketing teams who need a faster way to review Instagram activity without rebuilding reports from scratch. Use the overview page to track profile-level performance, then move into post and reel pages to compare content formats and identify what drives reach, interaction, and retention signals.

• Track follower count, unfollower count, and profile followers over time.
• Compare posts and reels using impressions, likes, comments, shares, saves, reel plays, and total reel interactions.
• Segment audience insights by gender and age to understand who your content reaches.
• Review media type, media creation date, thumbnails, and video thumbnails to connect performance data with the actual creative.
• Use engagement rate to prioritize content that generates meaningful interaction, not only reach.

This dashboard helps you prepare client reporting, spot high-performing content, evaluate reel performance, and make practical decisions about what to publish next.