Microsoft Ads Data Studio dashboard template

This Microsoft Ads Looker Studio template helps freelancers, agencies, and marketing teams monitor paid search performance from one ready-to-use dashboard. It brings together campaign results, keyword activity, audience insights, and core advertising KPIs so you can review performance without rebuilding reports from scratch.

Use it to track impressions, clicks, CTR, spend, average CPC, conversions, conversion rate, cost per conversion, and return on ad spend. The template also includes visibility indicators such as absolute top impression share lost to rank and lost to budget, helping you understand whether performance is limited by bids, ranking, or budget availability.

• Compare campaign and campaign type performance by date, country, and device.
• Review keyword-level results to identify high-cost, high-converting, or low-CTR search activity.
• Analyze user segments by gender and age group to support targeting and budget decisions.
• Filter reporting by date range, account, ad group, and campaign type for client reviews or internal optimization sessions.
• Use CPM calculated from spend and impressions to evaluate reach efficiency alongside click and conversion metrics.

The dashboard is useful for recurring reporting, weekly optimization, and client-facing performance reviews. It gives practitioners a structured view of Microsoft Ads data so they can quickly spot where spend is working, where visibility is being lost, and which campaigns need attention.