Facebook (Meta) Ads - Campaign Objective Data Studio dashboard template

This Looker Studio template helps you review Meta Ads performance by campaign objective, so each campaign can be judged against the outcome it was built to deliver.

Use the overview to monitor spend, impressions, reach, frequency, clicks, leads, purchases, purchase value, ROAS, CPM, CPC, CTR, and cost per unique click across your account. Then filter or segment by campaign name, campaign objective, ad set, ad, placement, account name, and creative thumbnail to understand where performance is coming from.

The dashboard is especially useful when you manage several objective types at once:

• Awareness campaigns: follow reach, impressions, frequency, CPM, video views, and completion rates.
• Traffic and engagement campaigns: compare clicks, link clicks, outbound clicks, website CTR, post engagement, reactions, CPC, and engagement rate.
• Lead campaigns: track all leads, on-Facebook leads, Messenger and Instant Form leads, off-site leads, and cost per lead.
• App promotion campaigns: monitor app installs, mobile app installs, omni app installs, app starts, subscriptions, purchases, and cost per install.
• Sales campaigns: analyze purchases, purchase value, purchase ROAS, omni purchases, on-Facebook purchases, and mobile app purchases.

Freelancers, agencies, and in-house marketers can use it to prepare client reports faster, compare objectives in one place, and make clearer decisions on budget allocation, creative review, and campaign optimization.