Google Play Store Overview Data Studio dashboard template

This Google Play Store Overview template helps freelancers, agencies, and marketing teams monitor app performance in Looker Studio without building a report from scratch. It brings together acquisition, install, subscription, active device, rating, and review data so you can quickly understand how your Android app is performing.

Use it to follow key Google Play KPIs such as install events, uninstall events, installs on active devices, active subscriptions, canceled subscriptions, store listing visitors, acquisitions, and conversion rate. The report is designed to make recurring app reporting faster and easier to share with clients or internal stakeholders.

• Track how store listing traffic turns into acquisitions.
• Compare install and uninstall activity over time.
• Monitor active and canceled subscriptions.
• Review average rating and star rating trends.
• Analyze user feedback by review text, language, country, and date.

For agencies managing several apps or client accounts, this template can save time on monthly performance reviews by giving a clear starting point for acquisition analysis, retention signals, and app store reputation reporting.