Google Merchant Center (GMC) Data Studio dashboard template

Use this Google Merchant Center Looker Studio template to monitor how your product feed performs across visibility, clicks, CTR, product status, item issues, and price competitiveness. It gives freelancers, agencies, and marketing teams a structured view of the GMC signals that affect Shopping visibility and ecommerce reporting.

The dashboard is organized around practical reporting needs: overall performance, product-level diagnostics, feed issues, and competitive pricing insights. You can review impressions, clicks, and CTR over time, then connect those KPIs with product availability, product status, issue severity, and benchmark price data.

• Track GMC performance by date with impressions, clicks, and CTR.
• Review product details such as product ID, category, title, price, availability, and status.
• Identify active, pending, expiring, and disapproved products more quickly.
• Prioritize item issues by code, destination, resolution, and severity.
• Compare product pricing against benchmark prices by country and currency.
• Use price insight fields to evaluate suggested prices and predicted changes in impressions, clicks, and conversions.

For client reporting, this template helps turn Merchant Center data into a repeatable dashboard instead of rebuilding feed health and product performance views manually. It is especially useful when you need to explain why product visibility changed, which feed issues need action, and where pricing may influence Shopping performance.