Get a complete overview of your Google Merchant Center insights! Ready-to-use dashboard template.
Use this Google Merchant Center Looker Studio template to monitor how your product feed performs across visibility, clicks, CTR, product status, item issues, and price competitiveness. It gives freelancers, agencies, and marketing teams a structured view of the GMC signals that affect Shopping visibility and ecommerce reporting.
The dashboard is organized around practical reporting needs: overall performance, product-level diagnostics, feed issues, and competitive pricing insights. You can review impressions, clicks, and CTR over time, then connect those KPIs with product availability, product status, issue severity, and benchmark price data.
For client reporting, this template helps turn Merchant Center data into a repeatable dashboard instead of rebuilding feed health and product performance views manually. It is especially useful when you need to explain why product visibility changed, which feed issues need action, and where pricing may influence Shopping performance.
You can track impressions, clicks, and CTR alongside product-level dimensions such as product ID, category, title, price, availability, product status, item issues, and date. This helps connect Shopping visibility with feed health and product data quality.
Agencies can use the template to create a consistent GMC reporting view for clients, covering overall performance, product diagnostics, disapproved or pending products, issue severity, and competitive pricing signals without rebuilding the dashboard from scratch for every report.
Yes. The template includes item issue fields such as issue code, destination, resolution, and severity, plus product status fields for active, pending, expiring, and disapproved products. This makes it easier to prioritize which feed problems need attention first.
Yes. It uses benchmark price, currency code, country code, suggested price, and predicted change fields for impressions, clicks, and conversions. These views help marketing teams review where pricing may be affecting product visibility or performance.
This template is designed for freelancers, ecommerce agencies, and marketing practitioners who need a clear Looker Studio report for GMC performance, product feed monitoring, issue follow-up, and client-ready Shopping reporting.
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