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Google Ads Funnel Data Studio dashboard template

Analyze your Google Ads campaign in three stages: Awareness (visibility), Consideration (engagement), and Conversion (sales).

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Google Ads funnel reporting template

Google Ads dashboard template for Looker Studio

New template to analyze in depth your Google Ads campaigns:

✅ Awarness

✅ Consideration

✅ Conversion

Metrics used

  • Cost
  • Impressions
  • Avg. CPM
  • Impr. (Top) %
  • Interactions
  • Interaction rate
  • Clicks
  • Click type
  • CTR
  • Avg. CPC
  • All conv.
  • All conv. rate
  • All conv. value
  • Video played to 25%
  • Video played to 50%
  • Video played to 75%
  • Video played to 100%
  • Views
  • Search lost abs. top is (budget)
  • Search lost abs. top is (rank)
  • ROAS

Dimensions used

  • Campaign advertiser channel type
  • Campaign name
  • Campaign type
  • Ad type
  • Video title
  • Keyword
  • Conversion category
  • Conversion name
  • Conversion source

Questions you can answer with this template

What can I track with this Google Ads Funnel template?
You can track the main steps of a Google Ads funnel, including investment, impressions, CPM, engagements, engagement rate, clicks, CTR, CPC, conversions, revenue, and ROAS.
What can I track with this Google Ads Funnel template?
This template is designed for freelancers, agencies, and marketing practitioners who need a clear Google Ads reporting view for campaign reviews, client updates, and performance analysis.
Can I analyze performance by campaign and ad group?
Yes. The template uses campaign and ad group dimensions, so you can compare funnel performance across different Google Ads structures and identify where results vary.
How does this template help improve Google Ads decisions?
It separates funnel stages so you can see whether performance issues come from reach, engagement, click efficiency, conversion volume, revenue, or ROAS before deciding where to adjust budget or optimization work.
Can this template be used for weekly reporting?
Yes. The week dimension lets you monitor changes over time, making the template useful for recurring weekly reviews and ongoing Google Ads performance tracking.

Get Google Ads Funnel into Data studio in 3 steps.

Get the template

Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!

Connect your data

Connect your data thanks to the Catchr connector used in this template.

Open your report

Enjoy this template with your data, automatically refresh, so always up-to-date.

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Data Studio Looker Studio templates FAQ

Analyze your Google Ads Funnel performance in Data Studio with a ready-to-use dashboard template. Track key metrics, dimensions, and build clearer reports faster with Catchr.

What is this Google Ads Funnel Data Studio template used for ?

This template helps you visualize your Google Ads Funnel data in Data Studio. You can use it to monitor performance, follow key metrics, and create clearer marketing reports without starting from scratch.

Do I need technical skills to use this template ?

No. The template is designed to be simple to use. You only need to connect your Google Ads Funnel account through Catchr, then open the report in Data Studio.

Can I customize this Google Ads Funnel dashboard template ?

Yes. Once you copy the template, you can edit charts, metrics, filters, colors, and layout to match your reporting needs.

Is this Data Studio template free ?

Yes, the template is free to use. You can copy it and connect your own data. The connector may require a Catchr subscription after the free trial.

How often is the data updated ?

Your data can be refreshed automatically through Catchr, so your Data Studio report stays up to date without manual exports.

Can I use this template for client reporting ?

Yes. You can copy the template, connect a client’s Google Ads Funnel account, customize the report, and share it directly from Data Studio.

Who is this template made for ?

This template is useful for marketers, agencies, freelancers, and teams that need a faster way to report on Google Ads Funnel performance.

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