Free Amazon Ads dashboard template for Looker Studio

Amazon Ads Looker Studio dashboard template

This Amazon Ads Looker Studio template helps freelancers, agencies, and marketing teams monitor Sponsored Products, Sponsored Brands, and Sponsored Display performance in one reporting workflow.

The dashboard is designed for campaign-level analysis, with dedicated views for campaign performance, keyword performance, and search term reporting. It brings together core media and commerce KPIs such as cost, spend, impressions, clicks, sales, purchases, add to cart, ROAS, CTR, CPC, conversion rate, and add to cart rate.

Use it to review which campaigns generate sales, which keywords drive traffic or conversions, and where budget should be adjusted based on spend, sales, purchases, and efficiency metrics.

Track Sponsored Products, Sponsored Brands, and Sponsored Display separately.
Compare campaign budget, status, spend, clicks, purchases, and sales.
Analyze keywords, keyword bids, keyword types, and search terms.
Report advertised or promoted ASIN and SKU performance.
Remove unused campaign-type pages if your Amazon Ads setup does not use every format.

To use the template, connect the Amazon Ads data source three times: once for Sponsored Products, once for Sponsored Brands, and once for Sponsored Display.

Metrics used

‍Sponsored Product

Cost
Sponsored Product Sales 14d
Sponsored Product Purchases 14d
Sponsored Product Spend
Impressions
Clicks

Sponsored Brand

Cost
Sales
Purchases
Impressions
Clicks

Sponsored Display

Cost
Sales
Purchases
Add to cart
Impressions
Clicks

ROAS, CTR, CPC, Conversions rate, and Add to cart rate are calculated field.

Dimensions used

‍Sponsored Product

Sponsored Product Advertised Asin
Sponsored Product Advertised Sku
Campaign name
Campaign Budget Currency Code
Campaign Budget type
Campaign Budget amount
Campaign status
Keyword
Keyword type
Keyword Bid
Search Term

Sponsored Brand

Ad group name
Campaign name
Campaign Budget Currency Code
Campaign Budget type
Campaign Budget amount
Campaign status
Keyword
Keyword type
Keyword Bid
Search Term

Sponsored Display

Sponsored Display Promoted Asin
Sponsored Display Promoted Sku
Campaign name
Campaign Budget Currency Code
Campaign Budget amount
Campaign status

Questions you can answer with this template

What does this Amazon Ads dashboard template track?

It tracks Amazon Ads performance across Sponsored Products, Sponsored Brands, and Sponsored Display, including cost, spend, impressions, clicks, sales, purchases, add to cart, ROAS, CTR, CPC, conversion rate, and add to cart rate.

What does this Amazon Ads dashboard template track?

Yes. If you do not use Sponsored Products, Sponsored Brands, or Sponsored Display together, you can remove the pages linked to unused campaign types and keep the template focused on the data you actually report.

Which campaign details can I analyze in the template?

The template includes campaign name, campaign budget currency, budget type, budget amount, campaign status, spend, impressions, clicks, purchases, and sales, helping you compare budget allocation with campaign results.

Does the template include keyword and search term reporting?

Yes. For Sponsored Products and Sponsored Brands, the template uses keyword, keyword type, keyword bid, and search term dimensions so you can review targeting performance and identify terms that drive clicks, purchases, or sales.

How should I connect my Amazon Ads data source?

Connect the Amazon Ads data source three times in Looker Studio: select Sponsored Products for the first connection, Sponsored Brands for the second, and Sponsored Display for the third.

Get Amazon Ads into Data studio in 3 steps.

Get the template

Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!

Connect your data

Connect your data thanks to the Catchr connector used in this template.

Open your report

Enjoy this template with your data, automatically refresh, so always up-to-date.

Data Studio Looker Studio templates FAQ

Analyze your Amazon Ads performance in Data Studio with a ready-to-use dashboard template. Track key metrics, dimensions, and build clearer reports faster with Catchr.

What is this Amazon Ads Data Studio template used for ?

This template helps you visualize your Amazon Ads data in Data Studio. You can use it to monitor performance, follow key metrics, and create clearer marketing reports without starting from scratch.

Do I need technical skills to use this template ?

No. The template is designed to be simple to use. You only need to connect your Amazon Ads account through Catchr, then open the report in Data Studio.

Can I customize this Amazon Ads dashboard template ?

Yes. Once you copy the template, you can edit charts, metrics, filters, colors, and layout to match your reporting needs.

Is this Data Studio template free ?

Yes, the template is free to use. You can copy it and connect your own data. The connector may require a Catchr subscription after the free trial.

How often is the data updated ?

Your data can be refreshed automatically through Catchr, so your Data Studio report stays up to date without manual exports.

Can I use this template for client reporting ?

Yes. You can copy the template, connect a client’s Amazon Ads account, customize the report, and share it directly from Data Studio.

Who is this template made for ?

This template is useful for marketers, agencies, freelancers, and teams that need a faster way to report on Amazon Ads performance.

Still have a question ?

Our team is always here to answer any questions you may have about our data connector.

Amazon Ads Data Studio dashboard template

Amazon Ads Looker Studio dashboard template

Metrics used

Dimensions used

Questions you can answer with this template

Get Amazon Ads into Data studio in 3 steps.

Get the template

Connect your data

Open your report

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