Complete dashboard template of all the essential KPIs by campaign, integrated in Looker Studio!
This Amazon Ads Looker Studio template helps freelancers, agencies, and marketing teams monitor Sponsored Products, Sponsored Brands, and Sponsored Display performance in one reporting workflow.
The dashboard is designed for campaign-level analysis, with dedicated views for campaign performance, keyword performance, and search term reporting. It brings together core media and commerce KPIs such as cost, spend, impressions, clicks, sales, purchases, add to cart, ROAS, CTR, CPC, conversion rate, and add to cart rate.
Use it to review which campaigns generate sales, which keywords drive traffic or conversions, and where budget should be adjusted based on spend, sales, purchases, and efficiency metrics.
To use the template, connect the Amazon Ads data source three times: once for Sponsored Products, once for Sponsored Brands, and once for Sponsored Display.
Sponsored Product
Sponsored Brand
Sponsored Display
ROAS, CTR, CPC, Conversions rate, and Add to cart rate are calculated field.
Sponsored Product
Sponsored Brand
Sponsored Display
It tracks Amazon Ads performance across Sponsored Products, Sponsored Brands, and Sponsored Display, including cost, spend, impressions, clicks, sales, purchases, add to cart, ROAS, CTR, CPC, conversion rate, and add to cart rate.
Yes. If you do not use Sponsored Products, Sponsored Brands, or Sponsored Display together, you can remove the pages linked to unused campaign types and keep the template focused on the data you actually report.
The template includes campaign name, campaign budget currency, budget type, budget amount, campaign status, spend, impressions, clicks, purchases, and sales, helping you compare budget allocation with campaign results.
Yes. For Sponsored Products and Sponsored Brands, the template uses keyword, keyword type, keyword bid, and search term dimensions so you can review targeting performance and identify terms that drive clicks, purchases, or sales.
Connect the Amazon Ads data source three times in Looker Studio: select Sponsored Products for the first connection, Sponsored Brands for the second, and Sponsored Display for the third.
Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!
Connect your data thanks to the Catchr connector used in this template.
Enjoy this template with your data, automatically refresh, so always up-to-date.
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