Ads Performance report

Free Google Sheets template to track and compare Google, Microsoft, and Meta Ads performance.

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Ads Performance report
Ads Performance report
Ads Performance report

Ads Performance report

Ads Performance report template on Google Sheets

Use a free Google Sheets template to centralize your ads performance across Google Ads, Microsoft Ads, and Meta Ads. Monitor impressions, clicks, spend, conversions, and ROAS in a unified dashboard to simplify reporting and optimize your media mix.

Metrics used

Google Ads

  • Cost
  • All conv. value
  • Impressions
  • Clicks
  • All. conv

Microsoft Ads

  • Spend
  • All revenue
  • Impressions
  • Clicks
  • All conversions

Meta Ads

  • Spend
  • Purchases value
  • Impressions
  • Clicks
  • Purchases

Calculated fields: ROAS, CPM, CPC, CPA

Dimensions used

Google Ads

  • Account
  • Date
  • Campaign name

Microsoft Ads

  • Account name
  • Date
  • Campaign name

Meta Ads

  • Account name
  • Date
  • Campaign name

How to use this Google Sheets template

Catchr sends the selected marketing data into the workbook. Google Sheets then controls formulas, formatting, refresh routines, collaboration, and sharing.

Connect one marketing source

Authorize the marketing platform you want to query. One query uses one source, but it can include multiple accounts from that source.

Make a copy in Google Sheets

Open the template from the button above, make your own Google Sheets copy, then follow the instructions tab inside the workbook.

Refresh your report

Use the Catchr add-on to import your data, refresh the workbook, and keep the report ready to share with your team.

Looking for other Google Sheets templates?

Move from connected data to useful reporting faster with spreadsheet templates built around real marketing workflows.

Questions before you copy the template?

Yes. You can copy the template at no cost. Connecting live marketing data requires Catchr, which includes a 14-day free trial with no credit card required.

Is this Google Sheets template free?

MCP stands for Model Context Protocol. It is an open standard that lets AI applications connect to external data sources and tools through a common interface.

What is included in a Google Sheets template?

The spreadsheets includes a reporting structure, formulas, charts, and the tabs needed to organize the metrics and dimensions listed on this page.

How do I connect my marketing data?

Make a copy of the template, open the Catchr add-on, authorize one marketing source, select the accounts to query, and follow the workbook instructions to import the data.

Who controls data refresh?

Catchr sends the selected source data to the workbook. Refresh schedules, formulas, transformations, and how the workbook is used remain under your control in Google Sheets.

Can I customize the spreadsheet?

Yes. You can edit formulas, charts, tabs, formatting, and calculated fields. Keep a clean copy if you want an easy way to return to the original structure.

Can I share the finished report?

Yes. Share the Google Sheets file using its usual viewer, commenter, or editor permissions. Access to the data source and Catchr workspace is managed separately.

Which data sources are available?

Catchr supports more than 100 platforms across advertising, analytics, CRM, ecommerce, email, SEO, and social. Explore the connector directory to confirm a specific source.

Still have a question ? 

Our teams is always here to responds to any question you could have about our data connector. 

Your next report should not start with five exports.

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