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Google Ads KPIs Data Studio dashboard template

Google Ads most essential KPIs in 1 template dashboard!

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Google Ads KPI dashboard template for Looker Studio

Track the core Google Ads KPIs your clients and teams ask for most often in a Looker Studio dashboard built around performance, campaign analysis, keyword reporting, and audience insights.

The template brings together impressions, clicks, CTR, average CPC, cost, conversions, conversion rate, cost per conversion, and average CPM so you can quickly understand whether spend is producing efficient traffic and measurable outcomes.

  • Review account and campaign performance by advertising channel and campaign name.
  • Analyze keyword results with clicks, cost, CTR, conversions, and cost per conversion.
  • Monitor visibility issues with search lost absolute top impression share due to rank or budget.
  • Compare performance by age, gender, and country to identify useful audience and market patterns.
  • Filter reporting by date range, account, advertising channel, and keyword for faster client reviews and recurring performance checks.

Use it to save time on weekly or monthly Google Ads reporting, spot budget or ranking constraints, and prepare clearer optimization discussions without rebuilding the same KPI dashboard from scratch.

Metrics used

  • Impressions
  • Avg. CPM
  • Clicks
  • Avg. CPC
  • All conv
  • All conv rate
  • Cost / Conv
  • Cost
  • CTR

Dimensions used

  • Campaign Name
  • Advertising Channel
  • Keyword
  • Search lost abs. TOP is (rank)
  • Search lost abs. TOP is (budget)
  • Age
  • Gender
  • Country

Questions you can answer with this template

What can I track with this Google Ads Looker Studio template?
You can track essential Google Ads KPIs including impressions, clicks, CTR, average CPC, cost, conversions, conversion rate, cost per conversion, and average CPM, with views for overview, campaign, keyword, and user analysis.
What can I track with this Google Ads Looker Studio template?
Yes. The template lets you review performance by campaign name and advertising channel, making it useful for comparing spend, traffic, conversions, and efficiency across active Google Ads campaigns.
Does the dashboard include keyword-level reporting?
Yes. It includes keyword analysis so freelancers, agencies, and marketing teams can evaluate which keywords drive clicks, cost, CTR, conversions, and cost per conversion.
Can I identify budget or ranking visibility issues?
Yes. The template includes search lost absolute top impression share due to rank and budget, helping you see when ads may be missing top placement opportunities because of bidding, quality, or budget limits.
Which filters are available in the template?
The dashboard can be filtered by date range, account, advertising channel, and keyword, so you can narrow reports for specific clients, campaigns, time periods, or optimization checks.

Get Google Ads KPIs into Data studio in 3 steps.

Get the template

Click "Get this template" button at the top of this page. Now, time to set it up on Data Studio!

Connect your data

Connect your data thanks to the Catchr connector used in this template.

Open your report

Enjoy this template with your data, automatically refresh, so always up-to-date.

Use this Data Studio template

Copy the free Data (Looker) Studio template, connect your account , and get a clear view of the insight you need.

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Data Studio Looker Studio templates FAQ

Analyze your Google Ads KPIs performance in Data Studio with a ready-to-use dashboard template. Track key metrics, dimensions, and build clearer reports faster with Catchr.

What is this Google Ads KPIs Data Studio template used for ?

This template helps you visualize your Google Ads KPIs data in Data Studio. You can use it to monitor performance, follow key metrics, and create clearer marketing reports without starting from scratch.

Do I need technical skills to use this template ?

No. The template is designed to be simple to use. You only need to connect your Google Ads KPIs account through Catchr, then open the report in Data Studio.

Can I customize this Google Ads KPIs dashboard template ?

Yes. Once you copy the template, you can edit charts, metrics, filters, colors, and layout to match your reporting needs.

Is this Data Studio template free ?

Yes, the template is free to use. You can copy it and connect your own data. The connector may require a Catchr subscription after the free trial.

How often is the data updated ?

Your data can be refreshed automatically through Catchr, so your Data Studio report stays up to date without manual exports.

Can I use this template for client reporting ?

Yes. You can copy the template, connect a client’s Google Ads KPIs account, customize the report, and share it directly from Data Studio.

Who is this template made for ?

This template is useful for marketers, agencies, freelancers, and teams that need a faster way to report on Google Ads KPIs performance.

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