Global dashboard template overview of the essential metrics to understand and improve your results on LinkedIn Ads!
This LinkedIn Ads Looker Studio template gives freelancers, agencies, and marketing teams a clear overview of campaign performance without rebuilding reports from scratch. It brings together the core paid media KPIs needed to monitor visibility, traffic, spend efficiency, lead generation, and conversion outcomes.
Use the dashboard to review impressions, clicks, spend, one-click leads, external website conversions, CPM, CTR, and CPC in one reporting view. Campaign objective type, date, campaign name, creative, ad thumbnail, device type, job function, company, and company size dimensions help you move from global performance to the segments that explain results.
The template is especially useful for B2B reporting workflows where audience quality matters as much as media volume. It helps teams connect campaign delivery, audience targeting, and conversion signals in a format designed for regular performance reviews.
Calculated fields:
You can track impressions, clicks, spend, one-click leads, external website conversions, CPM, CTR, and CPC, then break results down by campaign, creative, objective, date, device type, job function, company, and company size.
It is useful for freelancers, agencies, and marketing practitioners who need a structured way to report LinkedIn Ads performance, explain campaign results, and save time on recurring Looker Studio reporting.
Yes. The dashboard includes campaign name, creative, and ad thumbnail dimensions, so you can compare performance across ads and campaigns using metrics such as clicks, CTR, CPC, spend, leads, and conversions.
Yes. It uses member job function, member company, and member company size dimensions to help you understand which audience segments receive impressions, generate clicks, and contribute to leads or conversions.
By combining spend, engagement, lead, conversion, and cost-efficiency metrics, the template helps you identify campaigns or audiences that need budget adjustments, creative review, or targeting refinement.
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