Apple Search Ads Overview template for Looker Studio
Use this Apple Search Ads Overview template in Looker Studio to monitor campaign delivery, spend, tap performance, and install outcomes in one reporting view. It is designed for freelancers, agencies, and marketing teams that need a clear snapshot of how Apple Search Ads campaigns are turning impressions and taps into app installs.
The template brings together core acquisition KPIs such as spend, impressions, CPM, taps, TTR, CPT, installs, cost per install, tap-to-install conversion rate, impression-to-install conversion rate, new downloads, and redownloads.
Analyze performance by date, campaign, ad group, and ad to identify where budget is being used efficiently, which campaigns drive installs at a sustainable cost, and where tap quality or conversion rates need attention.
You can track spend, impressions, CPM, taps, TTR, CPT, installs, cost per install, tap-to-install conversion rate, impression-to-install conversion rate, new downloads, and redownloads in a structured Apple Search Ads dashboard.
This template is useful for freelancers, agencies, app marketers, and performance marketing teams that need to report Apple Search Ads results by date, campaign, ad group, or ad without rebuilding the same dashboard from scratch.
It helps compare spend, taps, installs, cost per install, and conversion rates across campaigns, ad groups, and ads, making it easier to spot budget inefficiencies, weak engagement, or traffic that does not convert into installs.
Yes. The template includes both new download and redownload metrics, so you can review whether Apple Search Ads activity is driving first-time users, returning users, or a mix of both.
The template uses date, campaign, ad group, and ad dimensions, allowing you to review trends over time and drill down from overall campaign performance to more specific ad-level results.
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