Klaviyo to Looker Studio: setup guide

Looker Studio is a powerful free tool to visualize and analyze your marketing and sales data. If you use Klaviyo for your email and SMS marketing, connecting it to Looker Studio lets you centralize and visualize all your performance data in one place.

There are two main ways to connect your Klaviyo data to Looker Studio:

• Automatically, using a partner connector like Catchr.
• Manually, using Google Sheets as an intermediary.

Why connect Klaviyo to Looker Studio

Connecting Klaviyo to Looker Studio helps you analyze your marketing performance, track engagement across campaigns, and automate your reporting. Instead of switching between Klaviyo analytics, spreadsheets, and dashboards, you can see all your data in one interactive report.

With Looker Studio, you can:

• Monitor your open rate, click rate, and revenue per campaign.
• Identify top-performing flows, campaigns, and audience segments.
• Combine Klaviyo data with Google Ads, Meta Ads, or GA4 for a complete marketing overview.
• Automate reporting, saving hours of manual work while sharing live dashboards with your team or clients.

In short, connecting Klaviyo to Looker Studio gives you a unified, data-driven view of your marketing performance.

Method 1: Connect Klaviyo to Looker Studio using Catchr (recommended)

For most marketers and agencies, the automated connection is the most efficient and scalable solution. It uses the Klaviyo API to sync your email and SMS data directly into Looker Studio.

How it works

Partner connectors like Catchr act as a bridge between Klaviyo and Looker Studio. Once authorized, Catchr connects to your Klaviyo account and automatically imports your campaign, automation, and audience data into Looker Studio. Your metrics and dimensions refresh daily, ensuring your reports always reflect the latest results, no exports or manual updates required.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for Klaviyo
   • In the search bar, type Klaviyo.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and Klaviyo accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to Klaviyo and allow access to your accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your Klaviyo fields, campaigns, flows, audience segments, and engagement data, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting Klaviyo to Looker Studio allows you to track marketing performance in real time and build automated dashboards.

• Marketers track campaign engagement and revenue generated by emails and flows.
• Agencies automate multi-client reporting with white-labeled dashboards.
• E-commerce owners combine Klaviyo data with sales platforms like Shopify or WooCommerce.
• CMOs monitor audience growth, deliverability, and ROI across channels.

To help you get started faster, Catchr provides ready-to-use Looker Studio templates for Klaviyo.

Klaviyo responsive dashboard template

The Klaviyo responsive dashboard gives you a complete overview of your email and SMS performance in a mobile-friendly layout.

Klaviyo performance dashboard template

The Klaviyo performance dashboard gives you a full overview of your campaign metrics, automation flows, and subscriber growth.

Method 2: Connect Klaviyo to Looker Studio using Google Sheets

If you prefer a free, manual approach, you can use Google Sheets as an intermediary between Klaviyo and Looker Studio. This method is simple but requires regular exports or an external automation tool (like Zapier or Make) to refresh data automatically.

How it works

You’ll export your Klaviyo campaign or flow data into Google Sheets using Klaviyo’s built-in export feature. Then, you’ll connect that spreadsheet to Looker Studio using the Google Sheets connector.

Steps

1. Export your Klaviyo data to Google Sheets
   • You can follow Klaviyo’s official guide on how to export your Klaviyo data to a CSV.
   • Open the file and import it into Google Sheets.

2. Create a new data source in Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

3. Connect the Google Sheets connector
   • In the connector list, search for Google Sheets.
   • Select it and, if prompted, authorize access to your Google account.

4. Choose your Klaviyo Google Sheets
   • Select the spreadsheet and worksheet containing your Klaviyo export.
   • Click Connect to link your data to Looker Studio.

5. Create your Klaviyo report
   • Click Create Report to start building your dashboard.

Which method should you choose?

If you want dashboards that automatically refresh and always reflect your latest Klaviyo data, Catchr is the most reliable option, especially for agencies or multi-account setups. Google Sheets remains a good alternative for one-off or manual reports.

FAQ: Klaviyo and Looker Studio

Can I connect multiple Klaviyo accounts?

‍Yes. Catchr supports multiple Klaviyo accounts in a single Looker Studio report.

Are Klaviyo data updates automatic?

‍Yes, with Catchr your data refreshes daily. Google Sheets, however, requires manual exports or automation tools.

Can I combine Klaviyo with other platforms?

‍Absolutely. You can blend Klaviyo data with Google Ads, Meta Ads, GA4, or Shopify to get a complete view of your marketing performance.

What data can I pull from Klaviyo?

‍You can access key metrics such as opens, clicks, revenue, conversions, subscribers, campaigns, and flow data. Check Catchr’s documentation for the full Klaviyo field list.

Is the Catchr Klaviyo connector free?

‍Catchr offers a free trial to connect your Klaviyo account to Looker Studio. After the trial, a paid plan is required to keep your data automatically synchronized and access advanced features.

Make Klaviyo work with Looker Studio

Connecting Klaviyo to Looker Studio helps you visualize your marketing performance, track engagement, and make smarter, data-driven decisions. Whether you choose the manual Google Sheets method or automate everything with Catchr, you’ll turn your Klaviyo data into actionable insights that drive growth.