Explore your Woocomerce e-commerce KPI with PowerBI : How-to, templates and metrics

This guide is intended to help marketing professionals bring their WooCommerce data into PowerBI. By following these steps, you will learn how to sync your WooCommerce sales, products, and customer data seamlessly into PowerBI, allowing you to create dynamic, insightful dashboards and reports. Get ready to visualize your data like never before and make data-driven decisions with ease.

How to connect your WooCommerce account to PowerBI

Add a source on Catchr

Begin at the Catchr homepage, navigate to the "Source" option located in the left menu, and click on "Add a Source" situated in the upper right corner.

Choose WooCommerce from the list of platforms and complete the necessary steps to authenticate and establish a connection between Catchr and WooCommerce.

Create the request to transfer WooCommerce data to PowerBI

• Access the "API" section from the Catchr's left-hand menu.

• Change the export format by selecting "PowerBI".

• In the "Source" tab, pick WooCommerce for data export.

• Select one or more WooCommerce accounts to extract data and key performance indicators (KPIs) from.

• Choose the metrics and dimensions you'd like to include in the data request. You can pick more than one.

• Warning: Ensure to include all required dimensions and metrics specified on the Catchr template page if utilizing one of their templates. This will automatically populate the template with your data properly.
• Select the timeframe for your data extraction from WooCommerce — either a custom or a predefined range.

• If necessary, apply filters to refine your data request. You have the option to add more than one filter.

• Customize your request further with options specific to the WooCommerce platform.

• Once your set-up is complete, an URL will be generated at the top bar. Click on the "Preview" button for a sneak peek at the resulting data.

• Shortly after, you'll be presented with a data preview.

• Happy with the results? Copy the URL; it will be pivotal for connecting WooCommerce data to PowerBI.

Import the WooCommerce data and KPI to PowerBI

Using PowerBI Desktop, you can import data from numerous sources, and in this case, you need a web source.

• Head to "Get Data", then select "Web".

• In the basic mode, enter the URL you copied earlier.

• Click "OK" to proceed.

PowerBI could take a few minutes to process and import your WooCommerce data. After that, you can edit the query and define field types using PowerBI Query. Now, it's time to dive into creating your dashboard, publish, and share your insights.

If you're looking to utilize the PowerBI Web App, start by publishing your data from PowerBI Desktop. Subsequently, create a new report and select your data set, which is now ready for use in the web app.

Example of metrics you can use with the PowerBI Integration for WooCommerce

PowerBI's powerful analytics tools can bring life to your WooCommerce data. Envision creating a dashboard that displays real-time updates on product sales, stock statuses, and purchase behaviors. You can track the performance of individual products with metrics such as 'Product Total Sales' or analyze customer trends with 'Customer Date Created' and 'Customer Is Paying Customer'.

Combine different metrics to uncover patterns in coupon usage with 'Coupon Usage Count', or manage inventory proactively by monitoring 'Product Stock Quantity' and 'Product Backorders'. The variety of dimensions and metrics available at Catchr's WooCommerce Metrics can transform your data into actionable insights, enhance forecasting, and optimize marketing strategies.

In conclusion, syncing your WooCommerce data to PowerBI through Catchr is a robust way to deepen your business analysis and refine your marketing efforts. With this newly established data connection, you're equipped to build comprehensive PowerBI reports that inform your strategic decisions and drive your company's success.

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