blog post

Explore your Woocomerce e-commerce KPI with PowerBI : How-to, templates and metrics

Florian Cabirol
November 28, 2023
Explore your Woocomerce e-commerce KPI with PowerBI : How-to, templates and metrics

Quick steps to create a WooCommerce report with Google Sheets:

You can easiliy create a WooCommerce report following this step :

  1. Get informations from the data integration from our WooCommerce connector.
  2. Create a source on catchr.io.
  3. Download our Google Sheets extensions.
  4. Configure and run your request
If you need more informations, you can follow the tutorial.

How to install Google Sheets Catchr Add-on.

To start exporting your WooCommerce data to Google Sheets, you need to install the Catchr add-on. You currently have two options :

Option A: Via the marketplace:

  1. Visit the Catchr Add-on page on the Google Workspace Marketplace and click "Install."
  2. Grant the necessary permissions for the add-on.
  3. Upon successful installation, open a Google Sheets to proceed.
Connect Google Sheet to Facebook Ads
Install Catchr Google Sheets Add-on

Option B: Directly within a Google Sheets:

  1. Open a new Google Sheets.
  2. In the top menu, click "Extensions", then hover over "Add-ons" and select "Get add-ons."
  3. Search for "Catchr" and choose "Catchr - data connector."
  4. Click "Install" and grant the required permissions.
  5. Close the installation pop-up when completed.
  6. Start using the Catchr add-on.
Install Catchr Add-on for Google Sheets
Install Catchr Add-on for Google Sheets

Once you have installed the add-on, you can start making requests.

The tutorial

Quick steps to create a WooCommerce report with Looker Studio:

You can easiliy create a WooCommerce report following this step :

  1. Get informations from the data integration from our WooCommerce connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
  4. Use charts with your metrics and dimensions.
If you need more informations, you can follow the tutorial. You can also find a template for WooCommerce at the end of the page.

The tutorial

Quick steps to create a WooCommerce report with PowerBI:

You can easiliy create a WooCommerce report following this step :

  1. Get informations from the data integration from our WooCommerce connector.
  2. Create a source on catchr.io.
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for WooCommerce at the end of the page.

The tutorial

This guide is intended to help marketing professionals bring their WooCommerce data into PowerBI. By following these steps, you will learn how to sync your WooCommerce sales, products, and customer data seamlessly into PowerBI, allowing you to create dynamic, insightful dashboards and reports. Get ready to visualize your data like never before and make data-driven decisions with ease.

How to connect your WooCommerce account to PowerBI

Add a source on Catchr

Begin at the Catchr homepage, navigate to the "Source" option located in the left menu, and click on "Add a Source" situated in the upper right corner.

Adding a source in Catchr

Choose WooCommerce from the list of platforms and complete the necessary steps to authenticate and establish a connection between Catchr and WooCommerce.

Create the request to transfer WooCommerce data to PowerBI

  • Access the "API" section from the Catchr's left-hand menu.
Accessing Catchr API Section
  • Change the export format by selecting "PowerBI".
Selecting PowerBI as export format
  • In the "Source" tab, pick WooCommerce for data export.
Choosing WooCommerce as data source
  • Select one or more WooCommerce accounts to extract data and key performance indicators (KPIs) from.
Selecting WooCommerce accounts
  • Choose the metrics and dimensions you'd like to include in the data request. You can pick more than one.
Selecting metrics and dimensions
Additional metrics and dimensions selection
  • Warning: Ensure to include all required dimensions and metrics specified on the Catchr template page if utilizing one of their templates. This will automatically populate the template with your data properly.
  • Select the timeframe for your data extraction from WooCommerce — either a custom or a predefined range.
Setting data extraction timeframe
  • If necessary, apply filters to refine your data request. You have the option to add more than one filter.
Applying filters to data request
  • Customize your request further with options specific to the WooCommerce platform.
Adding specific options for WooCommerce
  • Once your set-up is complete, an URL will be generated at the top bar. Click on the "Preview" button for a sneak peek at the resulting data.
Previewing and obtaining data URL
  • Shortly after, you'll be presented with a data preview.
Data preview on Catchr
  • Happy with the results? Copy the URL; it will be pivotal for connecting WooCommerce data to PowerBI.
Copying data request URL for PowerBI

Import the WooCommerce data and KPI to PowerBI

Using PowerBI Desktop, you can import data from numerous sources, and in this case, you need a web source.

  • Head to "Get Data", then select "Web".
Getting data from a web source
  • In the basic mode, enter the URL you copied earlier.
Pasting the URL in PowerBI
  • Click "OK" to proceed.

PowerBI could take a few minutes to process and import your WooCommerce data. After that, you can edit the query and define field types using PowerBI Query. Now, it's time to dive into creating your dashboard, publish, and share your insights.

If you're looking to utilize the PowerBI Web App, start by publishing your data from PowerBI Desktop. Subsequently, create a new report and select your data set, which is now ready for use in the web app.

Example of metrics you can use with the PowerBI Integration for WooCommerce

PowerBI's powerful analytics tools can bring life to your WooCommerce data. Envision creating a dashboard that displays real-time updates on product sales, stock statuses, and purchase behaviors. You can track the performance of individual products with metrics such as 'Product Total Sales' or analyze customer trends with 'Customer Date Created' and 'Customer Is Paying Customer'.

Combine different metrics to uncover patterns in coupon usage with 'Coupon Usage Count', or manage inventory proactively by monitoring 'Product Stock Quantity' and 'Product Backorders'. The variety of dimensions and metrics available at Catchr's WooCommerce Metrics can transform your data into actionable insights, enhance forecasting, and optimize marketing strategies.

In conclusion, syncing your WooCommerce data to PowerBI through Catchr is a robust way to deepen your business analysis and refine your marketing efforts. With this newly established data connection, you're equipped to build comprehensive PowerBI reports that inform your strategic decisions and drive your company's success.

No items found.

In this WooCommerce template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

No items found.

In this WooCommerce template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

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