blog post

A Comprehensive Guide to WooCommerce KPIs

Florian Cabirol
November 20, 2023
A Comprehensive Guide to WooCommerce KPIs

Quick steps to create a WooCommerce report with Google Sheets:

You can easiliy create a WooCommerce report following this step :

  1. Get informations from the data integration from our WooCommerce connector.
  2. Create a source on
  3. Download our Google Sheets extensions.
  4. Configure and run your request
If you need more informations, you can follow the tutorial.

How to install Google Sheets Catchr Add-on.

To start exporting your WooCommerce data to Google Sheets, you need to install the Catchr add-on. You currently have two options :

Option A: Via the marketplace:

  1. Visit the Catchr Add-on page on the Google Workspace Marketplace and click "Install."
  2. Grant the necessary permissions for the add-on.
  3. Upon successful installation, open a Google Sheets to proceed.
Connect Google Sheet to Facebook Ads
Install Catchr Google Sheets Add-on

Option B: Directly within a Google Sheets:

  1. Open a new Google Sheets.
  2. In the top menu, click "Extensions", then hover over "Add-ons" and select "Get add-ons."
  3. Search for "Catchr" and choose "Catchr - data connector."
  4. Click "Install" and grant the required permissions.
  5. Close the installation pop-up when completed.
  6. Start using the Catchr add-on.
Install Catchr Add-on for Google Sheets
Install Catchr Add-on for Google Sheets

Once you have installed the add-on, you can start making requests.

The tutorial

Quick steps to create a WooCommerce report with Looker Studio:

You can easiliy create a WooCommerce report following this step :

  1. Get informations from the data integration from our WooCommerce connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
  4. Use charts with your metrics and dimensions.
If you need more informations, you can follow the tutorial. You can also find a template for WooCommerce at the end of the page.

The tutorial

Quick steps to create a WooCommerce report with PowerBI:

You can easiliy create a WooCommerce report following this step :

  1. Get informations from the data integration from our WooCommerce connector.
  2. Create a source on
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for WooCommerce at the end of the page.

The tutorial

Do you know that in the vast ocean of e-commerce platforms, WooCommerce is the one that's been racing ahead of the pack, growing at a rate of 13-15% every four months? Just pause and think about its immense potential for reaching customers worldwide. If you're one of the 6.3 million e-commerce businesses powered by WooCommerce, you're already in the fast lane, poised for rocket-speed growth. But the fact is, 1 in 4 WooCommerce businesses fall behind within the first year of their development.

Why? It's often because they fail to focus on the WooCommerce KPIs that hold great potential for success. You see, WooCommerce KPIs are your guiding light, revealing the path to where you need improvement in this competitive digital marketplace. Without WooCommerce KPIs to track, you'd be missing potential problems and opportunities. So, in this blog, let's unveil why monitoring and maintaining these KPIs is not just a good practice but an absolute necessity. So, here you go.

What Are WooCommerce KPIs?

WooCommerce KPIs are those measurable or trackable key performance indicators that help any e-commerce business analyze its store's performance. These KPIs can identify areas where a store is excelling and where there's potential for improvement.

For instance, whether you need to examine the total sales for a specific month or determine the number of shopping cart abandonments your store has experienced, WooCommerce KPIs cover various data points to provide this comprehensive overview. They can measure every strength and weakness of your online store. So, here is the WooCommerce KPIs list to consider:

  • Sales
  • Conversion rate
  • Average order value
  • Items sold
  • Total returns
  • Customer lifetime value
  • Cart abandon rate

How To Track WooCommerce KPIs?

WooCommerce websites, on average, have an average of 2.5 million visitors, and If you aim to attract those visitors, a thoughtful approach is crucial. Merely uploading products and managing a handful of customers is not enough. Your goal should extend to all those million visitors. To achieve this, you must prioritize the digital marketing reports of your website's KPIs. In the following section, we'll explore the five essential KPIs that every WooCommerce website should track for optimal performance and growth.

1. Conversion Rate

Monitoring the conversion rate of your WooCommerce website is a fundamental step in understanding how effectively your online store turns visitors into customers. This WooCommerce KPI reveals the percentage of people who complete a purchase after landing on your website. A high conversion rate indicates that a large number of your visitors are taking the desired action.

However, if you notice a low conversion rate, it's a clear warning sign. This suggests that you might be losing potential customers on your website. You should actively seek improvements because once your site falls to the bottom of Google search results, it will be difficult to restore its position. Consider improvements in these factors:

  • Complicated checkout process.
  • Unengaging product descriptions.
  • High shipping costs.
  • The absence of trust-building signals.

2. Items Sold

To boost the effectiveness of your WooCommerce website, it's crucial to keep tabs on the quantity of items your site sells each day, week, and month. This approach is paramount as it grants you essential insights into your business's performance fluctuations. 

Observing sales frequency lets you pinpoint trends and patterns, empowering you to make informed choices for enhancing your product catalog, refining marketing tactics, and overall business strategies. To boost the quantity of items sold, consider implementing the following digital marketing strategies:

  • Expand Your Product Selection: Diversify your product range to cater to a broader audience. Adding new and relevant items can attract a broader customer base and increase sales opportunities.
  • Run Promotions and Sales: Offering discounts, promotions, and special deals can incentivize customers to purchase. People are often drawn to bargains and limited-time offers.
  • Target Your Marketing Campaigns: Tailor your marketing efforts to reach the right audience. Utilize data and insights to identify your ideal customers and create campaigns that resonate with them. Customized marketing has the potential to result in increased conversion rates.

3. Customer Lifetime Value (CLV)

In digital marketing, it's well-established that acquiring a new customer through the sales funnel is often more difficult than retaining an existing one. This is where Customer Lifetime Value (CLV) steps in. This WooCommerce KPI provides a glimpse into the long-term worth of a customer to your business. Rather than concentrating solely on the immediate transaction, CLV adopts a more comprehensive perspective, assessing the total value a customer contributes throughout their entire association with your e-commerce establishment.

This includes the first purchase and all future transactions, repeat purchases and the potential for referrals. The significance of CLV becomes evident when you think about it in the context of customer acquisition costs. 

The average CLV for any e-commerce business is $168; the goal should be to increase it further. Acquiring a new customer often involves considerable marketing expenses, advertising, and effort. CLV helps you determine whether these costs are justifiable by revealing how much revenue you can reasonably expect from each customer over time.

4. Returns Rate

In the world of online retail, customers often engage in a process known as "reverse commerce," wherein they return products they've previously purchased. You have to understand and manage returns rates to increase customer satisfaction, reduce costs, and improve the overall efficiency of your WooCommerce business. Returns can stem from various factors, including:

  • Product defects
  • Sizing issues
  • Changes of mind by customers.
  • Discrepancies in product descriptions

Managing returns effectively requires a transparent and customer-friendly returns policy that outlines the process, timelines, and conditions under which returns are accepted. Efficiently handling returns not only preserves customer trust but can also be an opportunity to exceed customer expectations.

Moreover, closely tracking return rates and reasons can reveal insights into product quality, helping you identify areas that may require improvement. For instance, If a product keeps getting returned due to defects or quality issues, consider improving quality control or providing more detailed product descriptions.

5. Shopping Cart Abandonment Rate

Due to cart abandonment, E-commerce brands lose $18 billion in sales revenue annually. This statistic underscores the critical importance of addressing this issue effectively. Understanding why shoppers abandon their carts is the first step in combating this problem. Common reasons for cart abandonment include:

  • Surprise shipping costs.
  • Difficult checkout processes.
  • A requirement to create an account.
  • Security concerns.
Drip Average Cart Abandonment Rate Cart Abandonment Statistics

Shopping cart abandonment rate isn't just about lost sales; it's also a source of untapped potential. By optimizing your site to reduce cart abandonment, you can recover a significant portion of those abandoned carts and increase your e-commerce revenue.

How to Improve Your WooCommerce KPIs

In the world of WooCommerce stores, organic traffic reigns supreme, accounting for a substantial 52.26% of web visitors. Converting this valuable organic traffic into loyal customers requires an unwavering commitment to adaptability and vigilance. So, it's time to switch gears and improve when something's not working.

Here's a practical guide on how to enhance your WooCommerce analytics:

1. Set Clear Objectives

The first step is establishing precise goals for your Key Performance Indicators (KPIs). Determine what you aim to achieve regarding organic traffic, conversion rates, or any other relevant metrics. Having clear objectives provides direction and purpose.

2. Consistent Tracking

Frequently keep an eye on your KPIs. This ongoing monitoring is like staying tuned in to the heartbeat of your e-commerce journey. Employ analytics tools to stay in the loop regarding your store's real-time performance.

3. Benchmark Comparisons

To gauge your performance effectively, compare your KPIs to industry benchmarks. This benchmarking process allows you to assess your stack against competitors and industry standards. It also highlights areas where you may need improvement.

4. Adapt and Evolve

The key to improving WooCommerce KPIs is flexibility and changing when needed. If you see things aren't going well, be prepared to make adjustments in your digital marketing strategy. This could mean changing your content, improving your SEO, or taking a fresh look at your marketing plan.

Common Mistakes to Avoid When Measuring KPIs

Measuring KPIs has never been straightforward, primarily because it involves juggling numerous factors and navigating a maze of data. Despite this complexity, there are also some common mistakes that companies often make. To ensure that your WooCommerce KPI measurement efforts are practical, avoiding these pitfalls is crucial. Here are the common mistakes you need to avoid.

1. Vague KPIs

Your KPIs should be crystal clear. They must be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). Instead of a vague goal like "increasing sales," set a SMART KPI like "boosting sales by 10% in the next quarter."

2. Picking the Wrong KPIs

Not all KPIs fit all businesses. You should choose KPIs that match your business goals and can be measured accurately. For instance, if you're a software company, track metrics like customer churn rate and customer satisfaction.

3. Neglecting Analysis

Tracking alone won't cut it. After monitoring your WooCommerce KPIs, dive into the data. Analyzing trends and patterns helps you understand what's working and what's not.

4. Overloading with KPIs

Don't track too many KPIs. Focus on a select few that are most vital for your business. Too many can overwhelm and make it hard to spot key trends.

5. Skipping Industry Comparisons

Compare your KPIs to industry benchmarks. This highlights where you're excelling and where you need improvement.

6. Neglecting KPI Tools

Consider using KPI tracking tools. They automate tracking and analysis, saving time and helping you make better decisions.

Use Catchr to Automate Your WooCommerce Marketing

WooCommerce KPIs are a vast universe, and delving into them can cost you hours, days, or months of laborious data collection and repetitive analysis. Why not make the smarter choice and save your precious time and effort with Catchr? It can seamlessly connect diverse data sources to your Google Sheets, effectively minimizing your workload.

With Catchr, importing and manipulating digital marketing reports is as simple as a few clicks. It integrates all your marketing data in one place, from impressions to conversions. And the icing on the cake is the ability to filter and create custom fields directly from Google Sheets without coding. So, this time-saving automation is your shortcut to KPI success. So, don't lose valuable hours analyzing it all manually; let Catchr be your guide.

No items found.

In this WooCommerce template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

No items found.

In this WooCommerce template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

Unlock Insights with Style!

Transform your marketing data into stunning dashboards.

Integrate, visualize, and impress with Catchr's seamless dashboards. Elevate your data game now!
Build your first report
14 days free-trial - No credit card required 🎉

More blog post about WooCommerce