LinkedIn Pages & Power BI: How to integrate your data and template

Through this thorough guide, you’ll learn how to seamlessly bring your LinkedIn Pages data into the robust visualization environment of PowerBI. By the end of this tutorial, you'll be fully equipped to transform your marketing metrics into insightful dashboards that will inform your strategy and decision-making process.

How to connect your LinkedIn Pages account to PowerBI

Add a source on Catchr

Begin by navigating to the Catchr homepage. From there, look for the Source option within the left-side menu. Click this, and then choose Add a Source from the upper right section. Now, select 'LinkedIn Pages' as your platform of choice and proceed through the authentication steps to establish a connection between Catchr and LinkedIn Pages.

Create the request to transfer LinkedIn Pages data to PowerBI

• Within Catchr's dashboard, locate and click on API in the left-hand menu.

• Change the export format by selecting "PowerBI" from the available options.

• In the "Source" tab, make sure 'LinkedIn Pages' is selected as the platform to export data from.

• Pick the specific account whose data you wish to extract. It's possible to select multiple accounts if needed.

• Choose the metrics and dimensions you require for your data pull. You’re able to select more than one.

• Warning: If utilizing a Catchr template, ensure all necessary dimensions and metrics are included as stated on the template details within Catchr. This action will trigger the template to populate with your selected data automatically, which you can then fine-tune to meet specific needs.
• Determine the time frame for data extraction. Options include custom range or preset intervals.

• Apply any necessary filters to your data query for more precise results, multiple filters can be applied.

• Now you can choose options for your request, with specifics varying by platform.

• With your selections made, a URL will be generated at the top. You can visualize what your data will look like by clicking "Preview".

• Upon satisfaction with the preview, copy the provided URL—you'll use this soon in PowerBI.

Import the LinkedIn Pages data and KPI to PowerBI

PowerBI Desktop:

In PowerBI Desktop, you access data from a multitude of resources. Here, we'll be importing using a web data source.

• Click on Get Data and then Web.

• Remain in basic mode and paste the request URL from Catchr.

• Hit OK.

Let PowerBI work its magic; once your data is imported, utilize the PowerBI Query Editor to refine your data types. Now you can embark on creating a compelling dashboard, laden with insights, ready to be published and shared with your team.

PowerBI Web App: After importing data to PowerBI Desktop, publish it to move your data online. Within the PowerBI web app, navigate to New Report and select from your published datasets to utilize them in crafting new reports.

In this tutorial, we've outlined the ways to enhance your marketing analysis by integrating LinkedIn Pages data into PowerBI. Applying these steps will allow you to capitalize on the detailed metrics provided by LinkedIn and the powerful data manipulation and visualization capabilities of PowerBI.

Example of metrics you can use with the PowerBI Integration for LinkedIn Pages

Exploring the comprehensive set of metrics available for LinkedIn Pages can propel your data visualization to new heights with PowerBI. Metrics such as follower demographics (including industry and region), engagement rates (like clicks and likes), and detailed content analytics (including post impressions and engagement) are just the tip of the iceberg.

You might, for example, create a customized report tracking your LinkedIn Pages' follower growth over time, dissected by industry, which can inform you about your most engaged sectors. Or maybe, you'd prefer a dashboard that showcases the performance of different post types, allowing you to fine-tune your content strategy based on real data-driven insights.

The power at your fingertips with PowerBI’s expansive visualization tools, married with the precise data extracted from your LinkedIn Pages, means you have all you need to maximize the impact of your social media efforts. Dive into the rich analytics and curate dashboards that not only tell a compelling story but also drive impactful business decisions.

Learn more about the diverse metrics for LinkedIn Pages that you can utilize within PowerBI by visiting Catchr's LinkedIn Pages Metrics Listing.

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