blog post

Connect your LinkedIn Pages to Looker Studio : How-to, templates and metrics

Florian Cabirol
November 21, 2023
Connect your LinkedIn Pages to Looker Studio : How-to, templates and metrics

Quick steps to create a LinkedIn Pages report with Google Sheets:

You can easiliy create a LinkedIn Pages report following this step :

  1. Get informations from the data integration from our LinkedIn Pages connector.
  2. Create a source on catchr.io.
  3. Download our Google Sheets extensions.
  4. Configure and run your request
If you need more informations, you can follow the tutorial.

How to install Google Sheets Catchr Add-on.

To start exporting your LinkedIn Pages data to Google Sheets, you need to install the Catchr add-on. You currently have two options :

Option A: Via the marketplace:

  1. Visit the Catchr Add-on page on the Google Workspace Marketplace and click "Install."
  2. Grant the necessary permissions for the add-on.
  3. Upon successful installation, open a Google Sheets to proceed.
Connect Google Sheet to Facebook Ads
Install Catchr Google Sheets Add-on

Option B: Directly within a Google Sheets:

  1. Open a new Google Sheets.
  2. In the top menu, click "Extensions", then hover over "Add-ons" and select "Get add-ons."
  3. Search for "Catchr" and choose "Catchr - data connector."
  4. Click "Install" and grant the required permissions.
  5. Close the installation pop-up when completed.
  6. Start using the Catchr add-on.
Install Catchr Add-on for Google Sheets
Install Catchr Add-on for Google Sheets

Once you have installed the add-on, you can start making requests.

The tutorial

Quick steps to create a LinkedIn Pages report with Looker Studio:

You can easiliy create a LinkedIn Pages report following this step :

  1. Get informations from the data integration from our LinkedIn Pages connector.
  2. Create a datasource and new report on Looker Studio.
  3. Choose your metrics and dimensions.
  4. Use charts with your metrics and dimensions.
If you need more informations, you can follow the tutorial. You can also find a template for LinkedIn Pages at the end of the page.

The tutorial

Quick steps to create a LinkedIn Pages report with PowerBI:

You can easiliy create a LinkedIn Pages report following this step :

  1. Get informations from the data integration from our LinkedIn Pages connector.
  2. Create a source on catchr.io.
  3. Configure your request on the PowerBI request manager.
  4. Copy the given URL in PowerBI
If you need more informations, you can follow the tutorial. You can also find a template for LinkedIn Pages at the end of the page.

The tutorial

This tutorial aims to empower marketing professionals with the ability to seamlessly integrate their LinkedIn Pages' analytics with Looker Studio, formerly known as Google Data Studio. By the end of this guide, you will have acquired the knowledge to connect, visualize, and analyze your LinkedIn Pages' data, creating comprehensive dashboards that can enhance your marketing decision-making process.

How to connect your LinkedIn Pages account to Looker Studio

Create an Account on Looker Studio

If you're entering the world of Looker Studio for the first time, your initial step is to create an account. For existing users, simply use your familiar Google account details to log in.

Looker Studio Sign Up Screen

Connect LinkedIn Pages to Looker Studio

Follow this detailed step-by-step guide to connect your LinkedIn Pages data with Looker Studio:

  • Navigate to your Looker Studio homepage and commence by clicking on "Create".
Looker Studio Dashboard Create Button
  • Proceed by selecting "Report."
Selecting Report in Looker Studio
  • In the gallery of data sources, type in "Catchr LinkedIn Pages" or simply search for the Catchr data connector designed for LinkedIn Pages.
Catchr LinkedIn Pages Data Connector

Step-by-step guide on the authorization step:

For newcomers authorizing the connector for the first time:

  • Start by authorizing Looker Studio's use of this community connector.
Authorize Looker Studio Connector
  • Select the Google Account you wish to integrate with.
Choose Google Account
  • Review the permissions necessary for Looker Studio and scroll through the information provided.
Authorization Details for Looker Studio
  • Grant the requested access by selecting 'Allow'.
Allow Access Button

You've successfully authorized your Google Account for use with Looker Studio. The next phase involves enabling the Catchr connector to pull data from LinkedIn Pages.

  • Click on the second 'Authorize' prompt, which is specified for LinkedIn Pages to establish a connection with Looker Studio.
Authorize Catchr to LinkedIn Pages Connector
  • A prompt will appear detailing the simple steps to authorize Catchr's access to your LinkedIn Pages account. Once completed, you'll see a confirmation popup.
Catchr Authorization Confirmation Popup
  • Post a brief loading period, return to the previous page and scroll down.
Loading and Scrolling Down
  • Select the relevant account for Catchr access and click on "Add". If you cannot find the "Add" button at the bottom right, it might be alternatively labeled as "Create Report" or just "Report" in the top right corner.
Select Account and Add to Looker Studio

Congratulations! Your LinkedIn Pages data is now interlinked with Looker Studio, paving the way for robust data analysis and visualizations.

Example of metrics you can use with the Looker Studio Integration for LinkedIn Pages

With Catchr's integration for LinkedIn Pages, a plethora of metrics are at your fingertips, ready to be customized within Looker Studio. So let's explore some choices that may revolutionize the way you interpret your LinkedIn performance data.

For instance, you might be curious about the Organic Follower growth of your LinkedIn Page over time. Utilize the intuitive time-series graphs to track the Organic Follower Gain metric closely. Moreover, with Looker Studio's geolocation data capacities, you could map out the Follower Country distribution to understand the global reach of your Page. Similarly, assess your Page’s demographics via the Follower Function, Follower Industry, and Follower Seniority metrics, assisting you to tailor your content strategy effectively.

The Total Engagement metric is pivotal for measuring how captivating and interactable your LinkedIn content is. Delve into a world where likes, comments, and shares aren't just numbers but stories told in dynamic bar charts and pie diagrams. Connect this with Total Unique Impressions Count to glean engagement rates and audience behaviors.

Page Views, whether from desktop or mobile, signify the attraction your Page commands. Looker Studio's ability to segment these allows for a detailed breakdown of device preferences among your audience. This data can lead to strategic decisions around content formatting and accessibility.

Visit the following link for a comprehensive list of metrics provided by the Catchr integration for LinkedIn Pages: Catchr LinkedIn Pages Metrics. Here, you can strategize and make data-driven decisions that align with your marketing goals, all within the robust environment of Looker Studio.

Bonus : Your free Template LinkedIn Company Pages Overview Template

In this LinkedIn Pages template, you will find all the metrics and dimensions you would need to get a better view of your data.

If you need more templates, you could look at our looker studio template gallery.

Bonus : Your free LinkedIn Company Page OverviewTemplate for PowerBI

In this LinkedIn Pages template, you will find all the metrics and dimensions you would need to get a better view of your data thank to our integrations.

If you need more templates, you could look at our PowerBI template gallery.

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