LinkedIn Pages & Looker Studio: setup guide

This tutorial aims to empower marketing professionals with the ability to seamlessly integrate their LinkedIn Pages' analytics with Looker Studio, formerly known as Google Data Studio. By the end of this guide, you will have acquired the knowledge to connect, visualize, and analyze your LinkedIn Pages' data, creating comprehensive dashboards that can enhance your marketing decision-making process.

How to connect your LinkedIn Pages account to Looker Studio

Create an Account on Looker Studio

If you're entering the world of Looker Studio for the first time, your initial step is to create an account. For existing users, simply use your familiar Google account details to log in.

Connect LinkedIn Pages to Looker Studio

Follow this detailed step-by-step guide to connect your LinkedIn Pages data with Looker Studio:

• Navigate to your Looker Studio homepage and commence by clicking on "Create".

• Proceed by selecting "Report."

• In the gallery of data sources, type in "Catchr LinkedIn Pages" or simply search for the Catchr data connector designed for LinkedIn Pages.

Step-by-step guide on the authorization step:

For newcomers authorizing the connector for the first time:

• Start by authorizing Looker Studio's use of this community connector.

• Select the Google Account you wish to integrate with.

• Review the permissions necessary for Looker Studio and scroll through the information provided.

• Grant the requested access by selecting 'Allow'.

You've successfully authorized your Google Account for use with Looker Studio. The next phase involves enabling the Catchr connector to pull data from LinkedIn Pages.

• Click on the second 'Authorize' prompt, which is specified for LinkedIn Pages to establish a connection with Looker Studio.

• A prompt will appear detailing the simple steps to authorize Catchr's access to your LinkedIn Pages account. Once completed, you'll see a confirmation popup.

• Post a brief loading period, return to the previous page and scroll down.

• Select the relevant account for Catchr access and click on "Add". If you cannot find the "Add" button at the bottom right, it might be alternatively labeled as "Create Report" or just "Report" in the top right corner.

Congratulations! Your LinkedIn Pages data is now interlinked with Looker Studio, paving the way for robust data analysis and visualizations.

Example of metrics you can use with the Looker Studio Integration for LinkedIn Pages

With Catchr's integration for LinkedIn Pages, a plethora of metrics are at your fingertips, ready to be customized within Looker Studio. So let's explore some choices that may revolutionize the way you interpret your LinkedIn performance data.

For instance, you might be curious about the Organic Follower growth of your LinkedIn Page over time. Utilize the intuitive time-series graphs to track the Organic Follower Gain metric closely. Moreover, with Looker Studio's geolocation data capacities, you could map out the Follower Country distribution to understand the global reach of your Page. Similarly, assess your Page’s demographics via the Follower Function, Follower Industry, and Follower Seniority metrics, assisting you to tailor your content strategy effectively.

The Total Engagement metric is pivotal for measuring how captivating and interactable your LinkedIn content is. Delve into a world where likes, comments, and shares aren't just numbers but stories told in dynamic bar charts and pie diagrams. Connect this with Total Unique Impressions Count to glean engagement rates and audience behaviors.

Page Views, whether from desktop or mobile, signify the attraction your Page commands. Looker Studio's ability to segment these allows for a detailed breakdown of device preferences among your audience. This data can lead to strategic decisions around content formatting and accessibility.

Visit the following link for a comprehensive list of metrics provided by the Catchr integration for LinkedIn Pages: Catchr LinkedIn Pages Metrics. Here, you can strategize and make data-driven decisions that align with your marketing goals, all within the robust environment of Looker Studio.

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