LinkedIn Pages to Looker Studio: setup guide

Looker Studio is a powerful and free tool that helps you visualize and analyze your LinkedIn Company Page performance in one place. If you manage a LinkedIn Company Page for your brand or clients, connecting it to Looker Studio lets you track audience growth, content performance, and engagement.

There are two main ways to connect your LinkedIn Company Pages data to Looker Studio:

• Automatically, using a partner connector like Catchr.
• Manually, using Google Sheets as an intermediary.

Why connect LinkedIn Company Pages to Looker Studio

Connecting LinkedIn Company Pages to Looker Studio helps you analyze key social KPIs, monitor growth trends, and automate reporting. Instead of switching between LinkedIn analytics and spreadsheets, you can visualize everything in a single interactive report.

With Looker Studio, you can:

• Track your followers, impressions, reach, clicks, reactions, comments, shares, and engagement rate.
• Identify top-performing posts and content formats.
• Measure audience growth and understand who engages with your content.
• Combine LinkedIn data with other platforms (e.g., Instagram, Facebook, TikTok, GA4) for cross-channel reporting.
• Automate reports and share live dashboards with your team or clients.

In short, connecting LinkedIn Company Pages to Looker Studio gives you a clear, real-time view of your organic performance.

Method 1: Connect LinkedIn Company Pages to Looker Studio using Catchr (recommended)

For most social teams and agencies, the automated connection is the fastest and most reliable approach. It uses the LinkedIn API to pull your page and post insights directly into Looker Studio.

How it works

Partner connectors like Catchr act as a bridge between LinkedIn and Looker Studio. Once authorized, Catchr connects to your LinkedIn Company Page and automatically imports your profile insights and post metrics.

Your metrics and dimensions refresh daily, so your dashboards always reflect the latest results, with no manual exports.

Steps

1. Create a new data source on Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

2. Search for LinkedIn Pages
   • In the search bar, type LinkedIn Pages.
   • From the list, select a certified connector such as Catchr.

3. Authorize your Catchr and LinkedIn accounts in Looker Studio
   • Click Authorize to link your Catchr account with Looker Studio.
   • Then, authorize again to sign in to LinkedIn and allow access to your accounts.

4. Choose your account(s)
   • Select one or multiple accounts to include in your report.
   • (Optional) Start from a prebuilt Looker Studio template to save time.

5. Click Create report
   • Click Create Report to finish the setup.
   • Your LinkedIn Company Page data, including followers, impressions, clicks, reactions, comments, shares, and engagement rate, will automatically load into Looker Studio and refresh daily.

Common Use Cases

Connecting LinkedIn Company Pages to Looker Studio lets you track organic performance in real time and build automated dashboards.

• Social media managers monitor engagement rate, follower growth, and top posts.
• B2B marketing teams analyze content performance across formats and topics.
• Agencies deliver multi-client, white-labeled reports with standardized KPIs.
• Leadership/Comms track brand awareness, reach, and community interactions.

To help you get started faster, Catchr provides ready-to-use Looker Studio templates for LinkedIn.

LinkedIn Page overview dashboard template

The LinkedIn overview dashboard gives you a complete snapshot of page performance, followers, impressions, engagement rate, and top content, all in one place.

LinkedIn Page post insights dashboard template

The LinkedIn post insights dashboard focuses on content performance.Identify top posts and formats by tracking impressions, clicks, reactions, comments, shares, and engagement rate.

Method 2: Connect LinkedIn Company Pages to Looker Studio using Google Sheets

If you prefer a free, manual approach, you can use Google Sheets as an intermediary between LinkedIn and Looker Studio.

This method is simple but requires regular exports or third-party automation to keep data fresh.

How it works

You’ll export LinkedIn page analytics (from LinkedIn analytics or Meta Business Suite equivalents/third-party exports) as a CSV, then import it into Google Sheets. Finally, connect that spreadsheet to Looker Studio.

Steps

1. Export your LinkedIn Page data to Google Sheets
   • From your LinkedIn Page (admin view), go to the Analytics tab.
   • Select the type of data you want to export — Content, Visitors, Followers, or Leads.
   • Click Export, choose your desired date range, then click Export again. The file will be downloaded in .XLS format.
   • Open the downloaded file and import it into Google Sheets.

2. Create a new data source in Looker Studio
   • Go to the Looker Studio homepage.
   • Click on Create → Data source.

3. Connect the Google Sheets connector
   • In the connector list, search for Google Sheets.
   • Select it and, if prompted, authorize access to your Google account.

4. Choose your LinkedIn Page Google Sheets
   • Select the spreadsheet and worksheet containing your LinkedIn Page export.
   • Click Connect to link your data to Looker Studio.

5. Create your LinkedIn Page report
   • Click Create Report to start building your dashboard.

Which method should you choose?

If you want dashboards that refresh automatically and always reflect your latest LinkedIn data, Catchr is the most reliable option, especially for B2B teams and agencies. Google Sheets remains a good option for occasional or one-time reports.

FAQ: LinkedIn Company Pages and Looker Studio

Can I connect multiple LinkedIn Company Pages?

‍Yes. Catchr supports multiple Company Pages in a single Looker Studio report.

Are LinkedIn data updates automatic?

‍Yes, with Catchr your data refreshes daily. Google Sheets, however, requires manual exports or automation tools.

Can I combine LinkedIn with other platforms?

‍Absolutely. You can blend LinkedIn data with Instagram, Facebook, TikTok, or GA4 for cross-channel social analytics.

What data can I pull from LinkedIn Company Pages?

‍You can access metrics such as followers, impressions, reach, clicks, reactions, comments, shares, and engagement rate. Check Catchr’s documentation for the full LinkedIn Page field list.

Is the Catchr LinkedIn connector free?

‍Catchr offers a free trial to connect your LinkedIn Company Pages to Looker Studio. After the trial, a paid plan is required to keep your data synchronized and access advanced features.

Make LinkedIn work with Looker Studio

Connecting LinkedIn Company Pages to Looker Studio helps you monitor growth, analyze engagement, and understand what content drives results. Whether you use the manual Google Sheets method or automate everything with Catchr, you’ll turn your LinkedIn data into actionable insights that improve your social strategy.